Responsibilities:
*Strategy Development:*
*Analyze customer data and market trends:* Understand customer demographics, pain points, and buying behavior in Singapore. Research competitor marketing strategies and identify company's unique selling propositions (USPs) for air conditioning installation, servicing, and maintenance.
*Develop a digital marketing plan aligned with business goals:* Set clear objectives like increasing website traffic, lead generation, and brand awareness. Create a roadmap with specific tactics and KPIs (key performance indicators) for each platform.
*Establish budget allocation:* Determine the budget for paid advertising, content creation, and social media management tools based on marketing goals and industry benchmarks.
Content Creation:
*Blog posts:* Develop informative blog posts targeted at potential customers
*Social media content:* Create engaging content for Facebook, Instagram, and YouTube:
*Facebook:* Share informative posts, customer testimonials, special offers, and behind-the-scenes glimpses of the team.
Instagram: Use high-quality photos and videos showcasing the various services the company provide, before-and-after shots, and infographics
*YouTube:* Create explainer videos, customer testimonial videos, and other educational contents.
*Email Marketing:* Develop targeted email campaigns segmented by audience needs (e.g., potential customers, existing customers).
*SEO Optimization:*
*Keyword research:* Identify relevant keywords Singaporeans use to search for the services our company offers.
*On-page optimization:* Optimize website content (titles, meta descriptions, headings) with targeted keywords to improve search engine ranking.
*Local SEO:* Ensure 338's Google My Business listing is complete and up-to-date with accurate contact information, high-quality photos, and positive customer reviews.
*Social Media Management:*
- Schedule and publish engaging content across platforms.
- Respond to comments and messages promptly.
- Monitor social media trends and adapt marketing strategies accordingly.
- Utilize social media analytics tools to track performance and identify areas for improvement.
*Paid Advertising:*
- Develop targeted PPC (pay-per-click) campaigns on Google Ads and social media platforms.
- Craft compelling ad copy and ensure landing pages provide a seamless user experience.
- Monitor campaign performance and optimize keywords, bids, and ad copy for maximum return on investment (ROI).
*Analytics:*
- Track website traffic, lead generation, and conversions from marketing campaigns.
- Use analytics tools like Google Analytics and social media insights to assess performance and identify areas for improvement.
- Generate regular reports to communicate marketing results and progress to stakeholders at 338 Aircon.
*Media Relations:*
- Develop relationships with journalists and bloggers in the Singaporean home improvement and lifestyle media landscape.
- Identify opportunities for press releases, media mentions, or guest blog posts that showcase our company's expertise and services.
