Total 2 communications executive job vacancies in d26 upper thomson springleaf

Position Purpose

To support the Management in developing and driving the overall Allswell brand portfolio strategy, and formulating the annual marketing plans.

Major Tasks & Responsibilities

• Develop brand development plan & strategy for Allswell
• Develop and implement integrated marketing plan, and marketing campaigns to support overall brand growth and profitability
• Manage overall brand portfolio and product mix to maximize profitability
• Responsible for A&P planning, manage all marketing A&P budget efficiently, and monitor its effectiveness to ensure positive ROI
• Monitor, analyse and evaluate market and brand trends, consumer behaviour and competitor activity to identify market opportunities
• Measure and monitor key performance indicators, ensure right actions are taken for KPI to be on track
• Work closely with the Marketing team to develop integrated consumer promotions & activations
• Work closely with the sales & channel teams to develop integrated trade marketing activations and ensure consistency in brand image across all distribution channels
• Collaborate with health & wellness organisations to reinforce Allswell’s positioning
• Develop short term and long-term marketing strategies to meet the company’s brand objectives
• Monitor competitor activities and analyse pricing positions and consumer analysis

Qualifications

• Degree in any business-related qualifications
• Minimum 3 years in a brand management role, preferably in the FMCG beverage industry and/ or FMCG health & wellness products
• Strong leadership skills, result-oriented, self-motivated, pragmatic, analytical, problem solving, communication and negotiation skills
• Able to work under pressure and independently
• Strong commercial acumen and innovative with entrepreneurial spirit

Major Tasks & Responsibilities

• Provide marketing support to the Sales & Marketing Department
• Familiar with marketing software and able to draw design (eg., Photoshop, Adobe illustrator etc..)
• Plan and coordinate the conceptualization and implementation of marketing plans (eg. sponsorship, media relations, marketing communications, direct marketing, website, public relations agencies, events and activities)
• Develop and coordinate field or trade marketing activities, and collaterals
• Manage all marketing resources, advertising, and promotion materials
• Oversee the brands’ social media accounts (Instagram, Facebook), monitor performance, and propose strategies to optimise for growth.
• Daily monitoring of social media platforms, customer reviews and feedbacks
• Maintain and update store information on digital platforms (eg.Lazada, Shopee, etc.)
• Liaise with external organizations for joint partnerships & promotions
• Liaising with suppliers, agencies etc. for marketing or trade executions
• Coordination of events or roadshows with respective agencies or suppliers.
• Preparation of marketing reports & presentations
• Attend to other ad-hoc marketing activities as assigned

Qualifications

• Entry-level professionals (new graduates) are welcome