Manager, Influencer

Brainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that.

Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

What's the role

As a manager in Influencer you’ll deliver best-in-class work for clients. You’ll apply your Influencer knowledge and experience so that you have a positive impact on client deliverable and the wider team around you. You will help to define the campaign delivery plan, including objectives and ways in which work can be successful or optimised further. You will also generate and promote innovative new concepts to clients applying our test and learn approach and share successes across the practice by identifying and improving guidelines, playbooks and processes including opportunities to automate work.

So, tell me about the company

Brainlabs is culture-first. You’ve probably heard other companies describe themselves as people, clients, or profit first – but we see people, clients and profit as the building blocks of our ecosystem. Culture powers all three and we know that when the ecosystem is balanced, we all win! That's why the culture we cultivate is a culture of winning together.

To learn more about what it’s like to be a Brainlabber, check out our culture code.

What you do

• Using your practice knowledge you will work to deliver highly successful Influencer campaigns that outperform KPIs, to budget and on-time.
• You will be responsible for planning and managing larger-scale campaigns with support from Associate Directors and Directors
• Responsible for day-to-day delivery of mid-sized client campaigns including effectively managing internal workstreams and owning client communications to ensure a smooth delivery with the highest standard of output
• Leading campaign planning for mid-sized clients, advising on strategic recommendations and monitoring efficiency
• Responsible for planning and managing larger-scale campaigns with support from Directors
• Strategic leadership on smaller scale client campaigns
• Lead influencer negotiations to secure optimal pricing while providing guidance and support to Associates, ensuring they achieve the best possible outcomes
• Empower team to ensure campaign processes are followed, ensuring consistent output, while contributing ideas around process automation and improvement to ensure a best in class Client Service experience

Who you are

• Strong Influencer delivery track record with 4+ years of experience
• Proven experience managing direct reports, coaching and guiding them to succeed
• Demonstrable success in managing and optimising high performing influencer marketing campaigns and working through creativity, relationship building, processes and technology adoption/development
• A good understanding about how other channels work and optimise together
• A natural-problem solver who enjoys providing solutions for Clients
• A confident, dynamic, engaging and authentic communicator who cares about the quality of work and continuous learning.
• Passionate about growing the knowledge of those around you
• Excellent presentation skills and strong data analysis and reporting skills.
• Strong attention to detail, methodical and process orientated

How you succeed

• You will live our culture code every day!
• Effective campaign creation and delivery metrics.
• Internal targets/metrics on technology adoption and process optimisation met.
• You will hit our quality assurance metrics on all campaigns you lead.
• Client satisfaction targets being met (internal & external)
• Learning certifications created and met across the practice.
• Active involvement in mentoring less experienced Influencer colleague

What happens next

We know searching for a job is tough and that you want to find the best career and employer for you. We also want to ensure that this position is the best fit for both you and us. Therefore, you will participate in a comprehensive interview process that includes skills interviews with our team. The goal of this process is to allow you to get to know us as we learn more about you.

Brainlabs actively seeks and encourages applications from candidates with diverse backgrounds and identities.

Thank you for your interest in Brainlabs! We look forward to getting to know you!

Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.

Media Manager

Brainlabs is a digital media agency – we’re passionate about using data and tech to craft marketing strategies that drive real business results for clients. Our 1000+ Brainlabbers partner with some of the world’s largest advertisers to do just that.

Our mission is simple, we want to become the world’s largest independent media agency, famous for delivering high performance and accelerating the careers of Brainlabbers whilst we’re at it.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It’s a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

• Lead on 3-6 accounts, being measured on client satisfaction scores for clients under management. Owning the creation of client deliverables including client presentations and business reviews
• Accountable for the integrated planning, forecasting, implementation, optimisation and reporting for client-paid media activity across Google Ads, Facebook, LinkedIn, Yahoo, Baidu, TikTok, Snapchat and other platforms, in multiple APAC markets
• Take a data-enabled approach to derive actionable insight from data to inform iterative optimisation and planning
• Adopt a test-and-learn approach to setup and carry out testing and conduct actionable analyses to drive awesome results for clients
• Ensure accurate, high-quality audience and keyword targeting, and ad copywriting for search and social.
• Ensure adherence to process and standards for QA and Brainlabs’ best practice
• Effectively communicate insights and outcomes to client stakeholders
• Work closely with Account Directors and other team members to develop media strategy and take a proactive role in account development and client roadmaps
• Guide and support direct reports to manage their workload and take accountability for client deliverables, ensuring they are to Brainlabs’ standards
• Apply Brainlabs’ proprietary tools to realise value for our clients

Leadership Responsibilities:

• Mentor to team members working on assigned clients providing training and shadowing opportunities and participating in new hire training program
• Participate in wider company initiatives including, but not limited to new business pitches and internal marketing efforts
• Help shape agency processes, best practices and tech automation
• Cultivates an atmosphere that embraces diversity and inclusion within the team and agency

What particular set of skills would suit this role?

• Demonstrable proficiency of paid search platforms (Google, Bing, SA360) and paid social platforms (Facebook, Instagram, LinkedIn)
• Consumer/audience research
• Campaign strategy and stakeholder management
• Ability to work with and analyse data to produce clear insights
• Experience running campaigns across APAC
• Proven organisational, project, and time management skills
• Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organisation
• Possess keen critical thinking and analytical skills
• Proven skills with Microsoft Office and/or Google Business Apps, especially Excel or Google Sheets
• A true ambassador for our culture code

Ideal Experience

• Minimum of 3-years hands on experience managing paid social or programmatic campaigns agency or client side (search experience is a plus)
• Minimum of 6 months client-facing experience
• Previous agency experience
• Previous search, social or ad ops experience
• FMCG/Retail industry experience or B2B experience

Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!

Please note that we will never ask you to transfer cash or make any other payment to us in order to apply for a role or to work for Brainlabs. Any such asks are fraudulent and should be reported to the appropriate authorities in your area.

Job Purpose / Overview:

The Global Direct Digital Marketing Transformation Deployment Lead will play a critical role in partnering with a leading FMCG client in driving their transformation to become a digital-first organization that drives organic growth. Key vision of the client are articulated as: We must reshape the way we reach, convert and add value to our consumers across paid, owned and earned media.

This role is key to spearheading the DDM transformational program in APAC with our client.

Key Responsibilities:

PURPOSE

This role is critical to delivering DDM Transformation across multiple growth markets. This role will help support the adoption of DDM frameworks, implementation of platforms and processes, supporting RGMs through the onboarding of new agency partners and more.

ACCOUNTABILITIES

Capability building:

● Support markets in building new capabilities across media, content, search, CRM, and data.

● Ensure alignment of new capabilities with overall DDM strategies and objectives.

● Monitor the implementation and performance of DDM capabilities in different markets.

Stakeholder Engagement:

● Build and maintain strong relationships with Operating Entity (OE) teams to facilitate collaboration and support.

● Act as a liaison between OE teams and the DDM Program Owner and Program Manager, ensuring transparent communication and alignment.

Best Practices and Standards:

● Develop and share best practices, guidelines, and standards for DDM across markets.

● Ensure consistency and quality in the deployment of DDM capabilities and frameworks.

Change Management:

● Support OE teams in managing the change associated with the adoption of new DDM capabilities.

● Address any challenges or resistance to change, providing solutions and support as needed.

Job Specifications / Qualifications:

Education & Professional Qualifications: Bachelor’s degree in business schools or equivalent digital education.

Knowledge and experience:

10+ years experience in digital marketing and in digital performance driven organizations

● Self-starter – able to identify and build data sets and analysis and identify opportunities

● Experience in managing external agencies/partners

● You are a great collaborator and communicator

● Passion for animals would be ideal

Leadership skills:

● Business acumen

● Priority setting

● Good relationship builder to upskill, engage and inspire teams

● Drive for results

● Learning on the fly

● Dealing with ambiguity

● Problem Solving

● Action oriented

Technical / functional skills:

● Being internal customer oriented

● Understand & use emerging channels

● Experimenting to learn

● Leveraging Insights

● Shopper understanding

● Advanced analytical skills

Brainlabs is a wildly successful business because we have a remarkable bunch of Brainlabbers.

We’re not cloned in a laboratory – as the name might suggest. In fact we’re a diverse group of over 800 people located across the world. The vital DNA we all have in common is a commitment to doing our best work in an environment designed to help us to do just that.

We are committed to our culture (codified in this document) and are looking for people to join Brainlabs who believe in it too. In return, we pledge to make Brainlabs a place for you to:

1. Do the best work of your career
2. Work with positive people in a collaborative culture
3. Be part of building the global agency of the future

About the role

Sounds good right? Ok, let’s move onto some more info about the role. First, the basics:

Role type: Permanent

Team: Client Services

Reporting to: Client Partner

Estimated Start: February 2024

Location: Singapore (Hybrid role in office)

About the role:

As Account Director you will be responsible for overseeing a growing collective of key influencer marketing accounts whilst managing and developing junior team members. You’ll lead on client strategy and high stake campaigns within your pod; building longer term roadmaps for clients and repeat business based on successful campaign strategy. But this is importantly also a role to inspire the team, we want to empower the team to own their role, responsibilities, and impact positive change.

Responsibilities:

• Confidently represent Brainlabs’ Influencer product in new business pitches / cross-sells
  • Collaborating with our regional and product specialists to develop proactive proposals, insights pieces, and strategies - with a view to increasing client success and client retention
• Own influencer marketing strategy in the region and for clients
• Client growth; grow, expand and leverage client relationships. Be a true partner to Brainlabs’ clients business. Lead and develop a growing team of higher performing Influencer Marketers
• Take an active role in developing and evolving Brainlabs’ influencer solutions in APAC, in collaboration with Brainlabs’ global product experts.
• Be a radiator for the Influencer product in APAC

Our ideal candidate will have:

• Experience developing bespoke marketing and client strategies
• Outstanding knowledge of the social media and influencer landscape with a focus on innovation. A true social audience expert, with experience setting creative direction
• Strong commercial acumen, with experience selling into and building relationships with clients
• Be a natural problem solver who can identify and action opportunities for growth and has the ability to generate compelling creative solutions for our clients
• Experience nurturing a high performing team

How you’ll know you’re doing it right

• You will be evaluated based on how you live our Culture Code in addition to your work in campaign optimisation, idea-sharing, and client satisfaction!
• Key metrics of success for this role include:
  • Growing client adoption of influencer campaigns
  • Being a figurehead for Brainlabs’ influencer product both inside and outside the agency
  • Growing the influencer team
  • Having fun while you’re doing it!

Brainlabs is proud to be an equal opportunity workplace: we are committed to equal opportunity for all applicants and employees regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion, or belief, and marriage and civil partnerships. If you have a disability or special need that requires accommodation during the application process, please let us know!