About Lightning Air-Conditioning Services
Lightning Air-Conditioning Services was established in 2003 and has grown in size and reputation considerably over the past decade.
Headed by founder Alvin Yip, with over eighteen years of experiences within the air conditioning industry, our service teams excel in their customer services and workmanship.
Our staff are technically experienced and highly professional in all aspects of the air conditioning industry.
Our continued growth and expansion comes from the constant support and recommendations from our loyal and trusted customers.
Job Description
- Formulate and execute robust marketing strategies aligned with organisational goals, encompassing brand elevation, lead generation, and customer acquisition
- Lead cross-functional teams to orchestrate, implement, and refine integrated marketing campaigns spanning digital, social media, email, print, and other mediums
- Conduct meticulous market research and analysis to discern trends, competitive landscapes, and growth opportunities
- Collaborate closely with product management and sales teams to generate marketing collateral, sales enablement tools, and promotional assets
- Oversee the digital marketing arm, including website optimisation, SEO/SEM initiatives, email marketing campaigns, and social media endeavours
- Monitor campaign performance metrics meticulously, dissect ROI data, and furnish senior management with insightful reports
- Remain abreast of industry trends, best practices, and emerging technologies to continually refine marketing strategies and tactics
- Mentor and cultivate junior marketing personnel, providing them with actionable guidance and fostering their professional development
- Create strategies and executing both paid and organic content for Xiaohongshu and Douyin, implementing CPM, OCPM, CPA and CPC
Requirements
- Bachelor's degree in Business Administration; MBA preferred
- At least 5 years of relevant working experience, with a pronounced focus on devising and implementing integrated marketing campaigns
- Proven track record of delivering tangible results through strategic marketing initiatives
- Proficient project management acumen, capable of handling multiple projects concurrently and adhering to tight deadlines
- Exceptional communication and interpersonal skills, with a penchant for seamless cross-departmental collaboration and stakeholder management
- Analytical mindset, adept at deciphering data, extracting actionable insights, and steering data-driven decision-making
- Proficiency in marketing automation platforms, CRM systems, and digital analytics tools
