Total 2 Director/C-Level talent acquisition specialist job vacancies in Singapore

JOB DESCRIPTION

Strategic Marketing Leadership

• Strategy Development: Design and implement scalable marketing strategies from inception to growth.
• Acquisition Planning: Develop ROI-driven user acquisition strategies across digital channels within budget constraints.
• Engagement Campaigns: Craft comprehensive campaigns to enhance user engagement and communication.
• Brand Development: Establish competitive brand positioning and narrative in the travel tech industry.
• Team Leadership: Manage and guide a regional marketing team to execute strategies effectively.

Performance Marketing

• Campaign Design: Create targeted campaigns for key traveler segments using channels like Google Ads, social media, influencer partnerships, affiliate marketing, and metasearch.
• Retention Strategies: Develop user retention tactics through integrated campaigns, email marketing, referral programs, and other engagement methods.
• Optimization: Track and optimize key metrics (CPC, CPI, CPA, CTR) to achieve growth within ROI constraints.
• Analytics: Implement advanced tracking models, manage marketing dashboards, and deliver regular performance reports.

Cross-Team Collaboration & Operations

• Tech Integration: Collaborate with product and tech teams to integrate marketing technology and sophisticated tracking systems.
• Operational Excellence: Work with finance, legal, and operations teams to streamline processes.
• Partnerships: Forge strategic partnerships within the travel ecosystem.

Qualifications and Skills

• Experience: Over 7 years of marketing expertise in digital platforms, travel technology, or high-growth startups.
• Industry Knowledge: In-depth understanding of the travel industry and its dynamics.
• Proven Success: Demonstrated ability to scale user acquisition, develop marketing strategies from scratch, and manage performance marketing budgets effectively.
• Analytical & Creative: Exceptional skills in data analysis and innovative problem-solving.
• Leadership: Strong communication and leadership abilities to inspire and guide teams.
• Project Management: Skilled in managing projects within multicultural environments.
• Entrepreneurial Mindset: Startup experience preferred, with a focus on agility and innovation.
• Results-Driven: Committed to achieving measurable growth and ROI-focused outcomes.

Key Responsibilities:

• Develop and execute marketing strategies to increase brand awareness and customer engagement in Europe, North America, and South America.
• Manage the marketing team, including recruitment, training, and supervision, ensuring team performance targets are met.
• Collaborate with channel partners to enhance campaign effectiveness and ensure brand message consistency.
• Plan and execute integrated marketing campaigns, including digital marketing, social media, event planning, and other promotional activities.
• Oversee and participate in on-the-ground marketing efforts in different regions to maintain consistent brand exposure.
• Analyze market trends, competitor activity, and customer behavior to optimize marketing strategies.
• Develop and manage the marketing budget to maximize ROI and resource efficiency.
• Produce detailed marketing reports to track campaign performance and provide recommendations for improvement.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in marketing; experience in the gaming or entertainment industry is a plus.
• Proven success in developing and executing marketing campaigns for international markets, particularly in Europe and South America.
• Fluent in English (primary working language).
• Knowledge of Portuguese is an added advantage.
• Willingness to travel frequently and adapt to diverse work environments.
• Experience managing multicultural teams and working in a diverse environment.
• Familiarity with digital marketing, content creation, and analytics tools and platforms.
• Strategic thinker with the ability to adapt to market changes and emerging trends.

Preferred Qualifications:

• Experience in iGaming or online gaming marketing.
• Proven experience in building and managing an internal marketing team.
• Familiarity with regulatory compliance and marketing practices in Europe and South America.

Compensation and Benefits:

• Competitive salary and benefits package.
• Opportunity to expand into international markets within a fast-growing company.
• Diverse work environment and professional development opportunities.