Senior Specialist, Marketing Campaign
Full-time
Senior Executive
1 week ago
We are seeking for a Senior Specialist, Marketing Campaign for our client, a market leader in the consumer business space. He/she will oversee retenti..
We are seeking for a Senior Specialist, Marketing Campaign for our client, a market leader in the consumer business space. He/she will oversee retention and acquisition marketing campaigns & is expected to be familiar with SQL & Tableau. Should you be a trailbrazer with a knack for creativitiy & is ready to make an impact in a dyanmic organization where employees voices are highly valued, do apply in the link below.
Responsibilities
- Lead the development of comprehensive marketing campaigns from concept to execution, ensuring alignment with business goals and target audiences.
- Collaborate with senior leadership to define key performance indicators (KPIs) and campaign objectives.
- Drive market research and audience segmentation to inform campaign strategy and content creation.
- Oversee the end-to-end execution of marketing campaigns across multiple channels (digital, email, social media, events, etc.).
- Ensure timely delivery of campaign assets and materials, working closely with internal teams and external partners
- Monitor campaign performance in real time, identifying optimization opportunities and making adjustments to maximize effectiveness.
- Work closely with the creative, content, digital, and analytics teams to develop engaging campaign assets that resonate with target audiences.
- Partner with the sales and product teams to ensure campaigns are aligned with product launches and sales initiatives.
- Coordinate with external agencies and vendors to support the successful execution of large-scale campaigns.
- Analyze campaign data and performance metrics to provide actionable insights and recommendations for future campaigns through post-mortem analysis
- Generate regular reports on campaign performance, highlighting successes, challenges, and areas for improvement.
- Ensure the continuous testing of new strategies and tactics to improve ROI.
Requirements
- Bachelor’s degree in Marketing, Business, or related field.
- Minimum 5 years of experience in consumer marketing, with at least 2 years in a campaign management role.
- Proven experience in creating and executing successful multi-channel marketing campaigns.
- Strong knowledge of digital marketing platforms (Google Analytics, SEO, SEM, SQL) and experience with Tableau.
- Strong project management skills, with the ability to handle multiple campaigns and deadlines simultaneously.
- Excellent communication skills, both written and verbal, with the ability to present complex ideas clearly to different stakeholders.
- Data-driven mindset, with the ability to interpret analytics and adjust campaigns for optimal results.
Interested candidates may email your resume to Alycia Lim ([email protected])
We regret to inform that only shortlisted candidates will be notified.
Alycia Lim Hui Choo
[email protected]
EA License No.: 23S2032 | R24124179
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