About HICC Pet: HICC Pet is a leading innovator in pet wellness and grooming products, focusing on cruelty-free, non-toxic solutions to help pets live cleaner, healthier lives. Based in Bellevue, Washington, with a newly opened APAC Brand Experience Center in Singapore, HICC Pet is rapidly growing and expanding its reach globally. Join us in transforming the pet care industry with cutting-edge products and a passionate team.
Role Overview: As a Digital Marketing Specialist, you will grow HICC Pet’s online & offline presence and drive community engagement. You will be responsible for planning and executing social media campaigns, managing email marketing, promoting our showroom, and boosting search visibility. This role reports to the Marketing Director and offers career development opportunities.
Key Responsibilities:
Social Media Management: Oversee APAC social media accounts, working with the digital agency for content creation, campaign execution, ad management, and collaborations with KOCs & KOLs.
Email Marketing: Manage and execute email marketing newsletters and campaigns to boost customer loyalty and WOM (word-of-mouth).
Digital PR: Lead digital PR initiatives to promote our products, showroom, and brand; work with the SEO team & agency, to enhance our D2C website visibility.
Community Management: Build and grow a dynamic online community of pet owners, brand advocates, influencers, and key community members.
Pet Festival & Market Events: Organize community events, co-branding activities, and pop-up sales that drive brand awareness, drive trials, and drive sales.
Requirements:
- Must have a passion for pets and pet wellness.
- At least one year of experience in digital marketing and community management.
- Understanding of social media platforms, content management systems, SEO/SEM, and email marketing.
- Creative and Strategic: Able to think outside the box while aligning with brand goals
- Proactive and Driven: Can takes initiative and feel comfortable working in a fast-paced environment.