Oishi Manufacturing Pte Ltd, established in 2003, is a prominent manufacturer and wholesale supplier of frozen desserts in Singapore. Specializing in halal-certified ice creams, gelato, and sorbets, the company serves a diverse range of clients including hotels, restaurants, cafes, fast food chains, and distributors.
Oishi operates from a 18,000 sq. ft. facility, offering both its own brands—like ArtisertZ—and customized OEM services. Their product range extends beyond frozen treats, including soft-serve pre-mixes, waffle and pancake premixes, frozen lava cakes, and equipment like soft-serve machines. The company is known for its commitment to high quality and halal compliance, holding certifications like FSSC 22000​ and BRCGS.
Oishi caters to both local and international markets, priding itself on reliable delivery services and competitive pricing. This has solidified its reputation as a preferred business partner within the food industry​.
Job Summary
The Marketing Assistant supports the marketing manager in executing marketing campaigns, managing day-to-day activities, and ensuring smooth operations within the marketing department. This role involves a mix of administrative, creative, and analytical tasks aimed at enhancing brand visibility and contributing to the overall marketing strategy.
Key Responsibilities
Campaign Execution Support
- Assist in the development and execution of marketing campaigns across digital and traditional channels.
- Coordinate with internal teams and external partners to ensure timely and effective campaign delivery.
- Track and analyze the performance of marketing campaigns, assisting in adjustments as needed.
Content Creation and Management
- Support the creation of marketing materials, including social media posts, email newsletters, blog content, and promotional materials.
- Maintain and update the company website and social media platforms.
- Ensure all content adheres to brand guidelines and is optimized for target audiences.
Administrative Support
- Assist with marketing-related administrative tasks such as scheduling meetings, preparing reports, and managing marketing calendars.
- Organize and coordinate events, trade shows, or webinars.
- Maintain databases and manage customer or lead information for follow-up campaigns.
Market Research
- Conduct market research to identify trends, opportunities, and competitive activity.
- Compile and analyze data to provide insights on customer preferences and industry trends.
Brand Support
- Help ensure brand consistency across all channels, from marketing materials to social media posts.
- Assist in updating promotional content and monitoring brand presence across digital platforms.
Collaboration and Communication
- Work closely with the sales and product teams to align marketing efforts with business objectives.
- Assist in coordinating communication with external vendors, media, and advertising agencies.
Key Skills and Competencies
- Strong organizational and time management skills.
- Excellent written and verbal communication skills.
- Ability to work collaboratively in a team environment.
- Familiarity with digital marketing tools (e.g., Google Analytics, email marketing platforms, social media scheduling tools).
- Creative thinking with attention to detail.
- Ability to manage multiple tasks and meet deadlines.
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field (or equivalent experience).
- 1-2 years of experience in a marketing or administrative role (internships included).
- Familiarity with Microsoft Office Suite and Google Workspace.
- Basic knowledge of social media platforms, SEO, and digital marketing principles is a plus.