About Us:
The Singapore Kindness Movement (SKM) is a non-profit organisation dedicated to promoting kindness and graciousness in Singapore. We work towards inspiring individuals and organisations to internalise and practice values that promote harmony, respect, and consideration. We are seeking a dynamic and passionate Assistant Manager for Strategic Marketing and Communications to join our team and play a crucial role in advancing our mission.
Job Description:
We are looking for a passionate and creative Digital Marketing Manager to join our dynamic team. You will be responsible for developing and executing digital marketing strategies to achieve SKM's mission and build a stronger online presence. This includes managing our social media platforms, creating compelling content, driving engagement, and leveraging digital tools to reach a wider audience and inspire action.
Key Responsibilities:
· Strategy and Planning:
o Develop and implement comprehensive digital marketing strategies aligned with SKM's overall communication and outreach goals.
o Conduct market research and competitor analysis to identify trends and opportunities in the digital landscape.
o Define and track key performance indicators (KPIs) to measure the effectiveness of digital marketing campaigns.
· Digital Advertising & Campaigns:
o Manage paid advertising campaigns on social media and search engines to reach specific target audiences.
o Develop and execute digital advertising campaigns to promote SKM's initiatives and events.
o Track and analyse campaign performance to optimize budgets and maximize return on investment.
· Website Management:
o Manage and maintain SKM's website, ensuring its content is up-to-date and user-friendly.
o Optimize website for search engines (SEO) to increase organic traffic and visibility.
· Analytics & Reporting:
o Track and analyse website traffic, social media engagement, and campaign performance using analytics tools.
o Prepare regular reports and presentations to demonstrate the impact of digital marketing efforts.
o Use data-driven insights to inform future marketing strategies and decision-making.
· Collaboration:
o Collaborate effectively with other teams within SKM, including Communications, Programs, and Partnerships.
o Work with external agencies and vendors to execute digital marketing campaigns.
o Stay abreast of emerging digital marketing trends and technologies.
Key Requirements:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 1-2 years of experience in digital marketing, preferably in the communications sector.
- Strong understanding of social media platforms, content marketing, SEO, and digital advertising.
- Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.
- Strong analytical skills, with a data-driven approach to marketing.
- Passion for SKM's mission and a commitment to making a positive impact.
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Hootsuite, Adobe Analytics).
- Fresh graduates who have gained relevant experience through internships and demonstrate a strong enthusiasm and interest in pursuing a career in this field are welcomed to apply.
Why Join Us?
- Be part of a meaningful mission to create a kinder, more gracious Singapore.
- Work in a dynamic, collaborative environment
- Opportunity to grow and develop
