JOB OVERVIEW
The Marketing Intern is responsible to support the integrated marketing portfolio for the cluster of hotels
compromising online (Social Media) and offline marketing (PR, Partnerships, Collaterals, integrated
campaigns) of the hotel and in deed all hotels within the Intercontinental Hotels Group.
At Holiday Inn
® we want our guests to relax and be themselves which means we need team members to:
• Be you – by being natural, professional and personable in the way you are with people
• Get ready – by taking notice and using your knowledge so that you are prepared for anything
• Show you care – by being thoughtful in the way you welcome and connect with guests
• Take action – by showing initiative, taking ownership and going the extra mile
DUTIES AND RESPONSIBILITIES
Social Media Marketing:
- Support the development and ideation of the hotel and signature restaurant’s monthly social media content (Facebook, Instagram) in accordance with approved social content strategy.
- Support the creative production for the hotel and signature restaurant’s monthly social content through photography and/or videography.
- Support the development and implementation of KOL outreach initiatives to drive awareness and conversion (online and offline) among key source markets
Promotions & Partnership:
- Support the development and conceptualization of win-win partnerships that drive strong value proposition
- Support creative production for online (e.g social media, EDM) and offline content (e.g POSMs, guest-facing collaterals), including but not limited to conceptualization, photography & videography production and copywriting
- Support on-going hygiene maintenance of brand website to ensure information is accurate, relevant and exciting to the intended audience
- Interface with internal stakeholders to support the successful execution of promotions and partnership initiatives
Public Relationship:
- Support the coordination of media activities (e.g media release, media drop, media hosting that drive creative news-making opportunities
- Support the tracking and consolidation of monthly press clippings for reporting and internal review.
ACCOUNTABILITY
Report to the Marketing & PR manager and Digital Marketing Manager, interacts with guest and individual
outside the hotels including, but not limited to, current and potential clients, owning company representative,
suppliers, competitors and other members of the local community)