OVERVIEW OF JOB
This is a combined global / regional role that cuts across two clients, one being a global client with 15 markets and other being a regional client, covering 6 Asia Pacific markets. It is a hands on role with need to travel and work with markets on elevating our work so would suit a globe-trotter with strong regional/global experience in Client Leadership and Strategic Planning. Must be proven as a trusted advisor and able to deliver no-line plans across markets to meet ambitious KPIs.
This is a very high profile & senior position within Mindshare, where you'll have responsibility for running a high profile client portfolio with services scope focused on innovation, communications planning and media campaign implementation management, by leveraging your insights, analytics and strategy skill set.
There is frequent high level client contact, and you'll be the face of Mindshare to a major customer. You will lead the client relationship while also being responsible for maintaining the quality of contracted services, lobbying additional assignments as well as developing appetite for and building revenues from out-of-scope offerings and value add services. As well as driving top-level client scores and advocacy across markets, you’ll be aligning market teams on the global tools suites, driving test/learn digital innovations and apply analytics in a consistent fashion to steer investment decisions. Additionally you will be part of a larger WPP team for one account which will require you to collaborate with other agencies.
We need someone fearless, bold, and provocative. We also need someone who has experience in commerce and performance marketing as these two areas are our biggest opportunity to grow.
3 BEST THINGS ABOUT THE JOB
- This is one of the few global roles that will be based from Asia Pacific. This means you get to lead a business that cuts across USA, Europe and Asia.
- The regional role covers one of the world’s most iconic brands. This brand requires a leader who will up our game on strategy and impact. This account is at the cusp of change – the ability to shape the strategic media direction means you get to write a new rule book!
- Both accounts are strategically important for Mindshare so you will have access to senior exco leadership
Being the Client Leader on one of Mindshare’s most interesting and change-ready accounts, you will be the trusted advisor not just to the client at an exciting time, but for internal (regional / global) touch-points on the local market. Good performance on this account will further strengthen Mindshare’s overall global relationship with this client.
MEASURES OF SUCCESS
3 months: To become completely familiar with the client’s organizational structure, planning process, marketing calendar and the needs of key stakeholders. To arrive at top of mind understanding of the business – it’s challenges, and KPIs.
6 months: Fully functional across portfolios. Have built a complete understanding of the markets, and have guided representation on quarterly reviews and agreed priorities.
12 months: Full grasp of the business relationship, independent representation on quarterly reviews and delivery of KPIs.
RESPONSIBILITIES OF THE ROLE
- Entrenching senior client relationships that position Mindshare as a principle business partner of the client/s. Be unafraid to push back, be audacious and stand your ground in terms of ideas.
- Build client satisfaction by soliciting feedback and operating like a consultant
- Acts as a client visionary by bringing a highly valued perspective to the client based on a deep understanding of their business, issues and opportunities
- Overall strategic approach on the account/s designed and delivered to meet Client’s business objectives and strategies. Oversees the implementation of the annual planning in conjunction with the client team
- Generates and communicates a shared goal and unifies a team in the pursuit of a common objective.
- Drive VAS revenues, profitably
- Always operate with a talent and growth mindset
WHAT YOU WILL NEED
- Minimum 12-15 years’ work experience in business consultancy, market research/analytics or a strategic planning role, of which at least 2-4 years will have been spent in a regional role
- Should have FMCG and performance experience – preference on major advertisers
- Individual should have a mix of local media + regional media management experience.
- Should have a curiousity and interest in technology and innovation
- Comfortable with or have had exposure to application of analytics and be demonstrate “no line thinking” i.e. strong track record on integrated work.
- Individual will need to build and nurture a close working relationship with local markets (internal & client).
- Strongly strategic approach – this is not an execution/operational role.
WHAT YOU WILL GET
It’s important to us that we give you as much as you give to us. We want you to have the headspace and the opportunity to grow your own learning through training. At Mindshare we believe in learning and that journey never ends. This is a partnership and so while this job description is about what we would like, we want you to also add/shape and adapt it to what excites you and makes you happy.
More about Mindshare
We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team - #teammindshare. We believe that in today’s world, everything begins and ends in media. We aim to be our clients’ lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career.
Mindshare APAC has won 500 awards in the last year alone, including “Agency Network of the Year 2017” by both the MMA SMARTIES™ and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world’s leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at www.mindshareworld.com and follow us on Twitter @mindshare and facebook.com/mindshareapac and linkedin.com/company/mindshare.
More about GroupM Singapore
GroupM Singapore operates in one of the most dynamic and exciting environments in the world. Although it is a small domestic market, there is a vibrant media industry which is undergoing rapid evolution as digital technology reshapes the way marketing supports advertisers’ needs. Being at the crossroads of Asia means, that aside from the local clients and media owners, we also have a high proportion of multi-national clients, renowned brands and media owners. Making GroupM Singapore the Number One organisation to join and develop your career in media investment.
GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it’s about belonging. We celebrate the fact that everyone is unique and that’s what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.
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