Assistant Director of Sales is a key leadership role responsible for overseeing and managing the hotel's sales team and activities. This position plays a crucial role in driving revenue, establishing strong client relationships, and ensuring the hotel meets its sales targets.
Key Responsibilities:
Sales Strategy:
· Develop and implement effective sales strategies to ensure revenue objectives and KPIs are achieved
· Review self and team performance
· Conduct market research to identify new business opportunities and trends.
· Collaborate with the marketing team to align sales efforts with overall promotional activities.
Team Leadership:
· Lead, mentor, and manage the sales & marketing team, providing guidance and support.
· Set clear sales targets and monitor performance against goals.
· Conduct regular training sessions to enhance the team's skills and product knowledge.
Client Relationship Management:
· Build and maintain strong relationships with key clients, corporate accounts, and industry partners.
· Attend industry events and networking functions to promote the hotel and expand client base.
· Ensure exceptional customer service to enhance guest satisfaction and loyalty.
Revenue Management:
· Analyze market trends and competitor activities to optimize pricing strategies.
· Work closely with revenue management teams to maximize room revenue and profitability.
· Utilize data analytics to identify opportunities for revenue growth.
Sales Collateral and Communication:
· Oversee the creation of sales collateral, presentations, and promotional materials.
· Coordinate with the marketing team to ensure consistency in brand messaging.
· Communicate effectively with internal departments to align sales efforts with operational capabilities.
Budget Management:
· Develop and manage the sales department budget.
· Monitor expenses and implement cost-control measures to achieve financial objectives.
Reporting and Analysis:
· Generate regular reports on sales performance, market trends, and forecasts.
· Analyze sales data to identify strengths, weaknesses, opportunities, and threats.
Qualifications:
· Passion in the hospitality industry
· Bachelor's degree in Business, Marketing, or a related field.
· Proven experience in hotel sales management, with a successful track record.
· Strong leadership and team management skills.
· Excellent communication, negotiation, and presentation abilities.
· In-depth knowledge of the hospitality industry and market dynamics.
· Proficient in using sales management software and tools.
· Results-oriented with a focus on achieving and exceeding targets.
