COMPANY DESCRIPTION
National Gallery Singapore is a leading visual arts institution which oversees the world's largest public collection of Singapore and Southeast Asian modern art. Situated at the birthplace of modern Singapore, in the heart of the Civic District, the Gallery is housed in two national monuments - City Hall and former Supreme Court - that have been beautifully restored and transformed into this exciting 64,000 square metre venue. Reflecting Singapore's unique heritage and geographical location, the Gallery aims to be a progressive museum that creates dialogues between the art of Singapore, Southeast Asia and the world to foster and inspire a creative and inclusive society. This is reflected in our collaborative research, education, long-term and special exhibitions, and innovative programming. The Gallery also works with international museums such as Centre Pompidou, Muse d'Orsay, Tate Britain, National Museum of Modern Art, Tokyo (MOMAT) and National Museum of Modern and Contemporary Art, Korea (MMCA), to jointly present Southeast Asian art in the global context, positioning Singapore as a key node in the global visual arts scene.
In 2020, the Gallery was the only museum in Southeast Asia that received a ranking in The Art Newspaper's annual global survey of attendance at art museums, taking 20th place. In 2018, the Gallery was also the first museum in Asia to receive the Children in Museums Award by the European Museum Academy and Hands On! International Association of Children in Museums. It also won the awards for "Best Theme Attraction" at TTG Travel Awards 2017, "Best Attraction Experience", "Breakthrough Contribution to Tourism" and "Best Customer Service (Attractions)" at the prestigious Singapore Tourism Awards in 2016 for its role in adding to the vibrancy of Singapore's tourism landscape.
We offer job opportunities in our dynamic organisation. Working at the Gallery enhances and cultivates your love for the arts, and offers you a chance to be part of the Gallery's vision.
OUR PEOPLE
At National Gallery Singapore, we develop cultural leaders who make the world better. Our people are united by a shared belief in the power and necessity of art, and work together to create meaningful experiences for our visitors.
RESPONSIBILITIES
The Senior Executive/Assistant Manager (Integrated Marketing), will support the execution of institutional branding and social media initiatives to enhance National Gallery Singapore's presence and engagement. This role involves coordinating campaigns, creating content, managing platforms, and providing operational support to achieve integrated marketing goals.
Responsibilities:
- Assist in institutional branding efforts to target specific customer segments through a range of online-to-offline (O2O) marketing channels, with the overarching goals of enhancing brand awareness and increasing both online and offline visitation to the Gallery.
- Develop and implement comprehensive social media campaigns aligned with the Gallery's objectives and audience segments to enhance brand visibility and engagement.
- Create and curate engaging, high-quality content, including text, images, and videos, for social media platforms such as Facebook, Instagram, TikTok, X (Formerly Twitter), and YouTube to achieve social media KPIs.
- Manage and maintain social media platforms such as Facebook, Instagram, TikTok, WeChat, X (Formerly Twitter), and YouTube, including daily monitoring, posting, and responding to comments and inquiries to maintain a positive and interactive social presence for the Gallery.
- Use social media management tools and analytics to track, analyse, and report key performance indicators and optimize content to increase engagement and ROI.
- Identify and engage with influencers, artists, and communities to expand our online reach and explore collaborations on content creation that resonates with the Gallery's audience and objectives.
- Stay updated with emerging social media trends, platforms, and best practices and incorporate insights into social media strategy and campaigns for improvement and growth.
- Conduct regular competitor analysis and benchmarking to identify opportunities and stay ahead of industry trends.
- Leverage User Generated Content to enhance the Gallery's online presence and engagement with our visitors.
QUALIFICATIONS
- Undergraduate degree or diploma in Marketing, Business, Communications, Arts, Social Sciences, or a related field.
- 1 to 3 years of relevant experience in social media management, preferably in a professional or corporate environment.
- Strong understanding and familiarity with social media platforms, including Facebook, Instagram, TikTok, WeChat, X (formerly Twitter), and YouTube.
- Experience in creating engaging content, filming, and video editing specifically for social media.
- Proficiency in tracking and analysing social media metrics such as follower growth, engagement rates, and content optimization.
- Fluency in English is required; proficiency in Mandarin is highly preferred.
- Awareness of current social media trends and the ability to adapt strategies accordingly.
- Strong interpersonal and communication skills, both written and oral.
- Exceptional organisational and analytical abilities with a high level of attention to detail.
- Effective time management and ability to prioritise tasks in a fast-paced, dynamic environment.
- Passion for the arts and culture sector is a plus.
Please note that your application will be sent to and reviewed by the direct employer - National Gallery Singapore
