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Glaxosmithkline Consumer Healthcare Pte. Ltd.

APAC Customer Development Lead - Digital Commerce

Full-time

Singapore, Singapore

Customer Service

11 months ago

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billion..

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.

As the APAC Customer Development Lead for Digital Commerce, you will manage the Digital Commerce P&L for the APAC region to ensure profitable sustainable sales growth. You will enable sustainable and profitable dComm channel growth with key APAC Digital Customers, including pure players, pharmacies, marketplaces, omnichannel and quick commerce.

This role will support APAC BUs to deliver “go beyond” operational and commercial excellence and drive CBEC strategy and implementation, liaising with key global markets.

The Customer Development Lead will drive coordination of Pan Asia Pacific Amazon terms and pricing risk governance plus negotiation support.

Responsibilities:

Key Digital Channel Customer Management
- Work closely with BU/ Markets to identify priority accounts and effective matrix contract strategy. Support the setup of multi-function teams to manage digital Customers specifically Alii, Lazada, PDD Amazon Coupang and Naver. Link APAC on Amazon strategy and approach.
- Champion the Haleon / APAC dComm strategy and identify opportunities with key Customers across the region to unlock growth opportunities where there are synergies between Haleon and the Customer.
- Support the building of high performing BUs/ Market sales teams to deliver these strategic initiatives.
- Support external recruitment as required and proactively to ensure pipeline of talent.
- Support the development and cross BU learnings on B2B dComm partnerships.
eJBPs
- Step change the Quality of the eJBPs and their governance with dCommerce Customers across the region.
- In partnership with the BUs, provide support to enable scalable, measurable, best practice agreements under-pinned with fundamental dComm performance metrics and data points.
Drive CBEC process and oversight
- Provide oversight & support for CBEC commercial process. Governance of International Omni Channel commercial negotiations with the Customer.
- Management of price exposure across APAC, working with local NRM and ICT colleagues to identify and plan mitigation of risk. Co-ordination of CPI planning and adoption. Regional consolidation opportunity / risk assessment, negotiation support and planning.
- Drive process improvement to optimize overall business delivery.
dComm Innovation
- Advocate and support of incremental opportunity (above and beyond offline execution) to include promotion (e.g., free shipping), PPA workstreams (e.g., epacks), winning at shelf (e.g., brand stores and digital shelf) & Shoppable media (e.g., Google / Social shopping)
Execution
- Champion best practice execution and measurement in content, media, assortment, and promotion across digital Customer platforms and enable best practice sharing & scaling across the teams.
- Work closely with BU & Markets to develop dComm sales across categories – key focus Vitamins and Oral Health.
- Share and reapply to accelerate profitable sales growth through consumer penetration.
- Support the implementation of agreed dComm growth initiatives.

Requirements:

Bachelor’s Degree or equivalent
eComm sales/commercial knowledge (ideally in both pure players and omni).
Good understanding of process and execution within the dComm channel environment.
In depth commercial knowledge and appreciation of pricing, conditionality, term negotiations and full P&L experience.
Prior experience of customer digital media management and third-party data contracts.
Ability to lead and drive outcomes within a matrix organization, integrating complex multifunctional efforts crossing multiple business areas.