Our client, a well-known company is looking for candidates for the position of Marketing Assistant Manager.
Job Scope:
Product Marketing:
- Focuses on promoting and selling a specific product or service.
- Involves market research to understand customer needs and preferences.
- Develops product messaging, positioning, and pricing strategies.
- Collaborates with product development and sales teams for successful product launches and ongoing promotion.
Brand Marketing:
- Concentrates on building and managing a company's brand identity and reputation.
- Establishes brand values, personality, and voice.
- Creates consistent messaging across all marketing channels to evoke emotions and connect with customers.
- Aims to build brand awareness, loyalty, and trust among consumers.
Trade Marketing:
- Targets marketing efforts towards distribution channels such as retailers, wholesalers, and distributors rather than end consumers.
- Focuses on promoting products within the retail environment through strategies like point-of-sale displays, trade promotions, and merchandising support.
- Aims to drive sales and strengthen relationships with channel partners.
Customer Relationship Marketing (CRM):
- Focuses on building and maintaining long-term relationships with customers.
- Utilizes customer data and insights to personalize marketing messages and experiences.
- Implements loyalty programs, customer support initiatives, and feedback mechanisms to enhance customer satisfaction and retention.
- Aims to increase customer lifetime value and advocacy.
B2B Marketing (Business to Business):
- Targets businesses and organizations as customers rather than individual consumers.
- Involves longer sales cycles, multiple decision-makers, and complex buying processes.
- Emphasizes relationship-building, trust, and demonstrating value through marketing collateral, case studies, and industry-specific content.
- Often involves targeted account-based marketing (ABM) strategies to engage key accounts effectively.
Requirement:
• At least 2 Year(s) of working experience in the related field, preferably in consumer electronics industry.
• Candidate must possess at least Diploma, preferably in marketing.
• Possess good problem solving skills, results-oriented & communication skills.
• Meticulous, ability to multi-task & passionate to deliver projects on time.
• Possess a positive attitude and willing to learn new things.
• Proficiency in Microsoft Office.
Thank you for your application and we regret that only shortlisted candidates will be notified.
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Patricia Chong Xian Yeong | Registration No.: R21100046
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