About us
Since the 1930s, the way we commute, socialize and even how we make payments have changed, and yet our fundamental approach to the healthcare system hasn’t.
At Ordinary Folk, we’re reimagining the building blocks of healthcare, through Noah and Zoey. Noah allows men to receive remote diagnosis and treatment across varying areas of care. Through Zoey, women’s sexual wellness and fertility journeys are supported with thoughtful products and services.
Your Team
At Ordinary Folk, our mission is to revolutionize the way people access medical treatment.
We’ve built brands tailored to the differing needs of people across diverse Asian cities, and delivered healthcare solutions the modern way — online and to your doorstep.
Working with medical professionals in each country, who are armed with decades of expertise in their specialized fields, allows us to tailor treatment plans that work for the broad range of individual needs for their local populations.
To support our efforts in Singapore, we are looking for a Performance Marketing Specialist who will be working closely with our Growth team to scale our paid channels and drive efficiencies across our ad platforms for Asia. Ideally, you’ll be someone who loves everything about ads and enjoys playing an active role in the execution of campaigns. Analyzing data is your daily escape and recommending and implementing next action steps will be a key component in your day-to-day.
What You’ll Do
- Plan and Implement campaigns and ads across Google Ads, Bing Ads, LinkedIn, Facebook Ads Manager, TikTok, YouTube, Line Ads, KOLs, partner media, affiliates and other channels as required.
- Perform search query analysis by identifying trends and opportunity keywords, and structure the accounts for efficient keyword bids.
- You’re an expert in landing page optimization, and understand how to optimize for quality and relevance scores based on ad platform algorithms.
- You’re up-to-date on latest ad platform changes and machine learning upgrades, and are able to structure the ad campaigns in a manner that improves performance in accordance with these changes.
- You understand ad platform best practices like naming conventions, tracking, audience and keyword inclusions/exclusions, creative asset optimisations, bidding strategies, and are able to set them up seamlessly in an independent manner.
- Able to manage an agency and/or eventually train a small in-house team based across Asia.
- Ideate non-BAU theme, tactical and/or seasonal campaigns alongside local creative teams and brand team.
- Manage campaign timelines and deliverables and ensure campaigns are launched and retired on schedule.
- Manage and run KOL campaigns alongside brand and local teams.
- You’re great at auditing and are able to identify key audiences and targeting gaps.
- You understand what a great ad creative is, and will be able to work closely with the creative team on ideating and producing awesome ads that compel audiences to click and convert.
- Manage and execute experiments and A/B tests across our ad channels.
- Report on the effectiveness of campaigns, conversion rates, online-generated sales in a timely manner.
- Manage related marketing activities on main off-platform ads channels for OF strategic brands.
- Implement, monitor and optimize performance campaigns to maximize conversion outcomes with optimal budget splits.
What We’re looking for
Your Experience
- Minimum 3-5 years’ experience with Performance Marketing or similar roles in Digital and performance marketing.
- A degree in a discipline relevant to this position such as marketing, digital and e-commerce.
- A deep understanding of the marketing, digital and e-commerce world.
- You understand how ad platform tracking pixels work and are able to work with tech on correct implementation.
- You’re a team player and are comfortable working with cross-functional colleagues in brand, creatives and tech.
- You are also highly adaptable, collaborative, can learn quickly to come up with prompt solutions
- You’re able to communicate effectively in English
Your Skills
- You’re an expert in Search, Display, YouTube and Performance Max campaigns in Google Ads
- You’re up-to-date with the latest trends, technologies and methodologies in performance marketing and very experienced in Google Analytics, Google Tag Manager, and other ad platform algorithms/functionalities
- You’re a Google apps expert (Google sheets, slides, doc, etc)
- Photoshop and image/video editing skills is a plus
- Wordpress, HTML, CSS and JS knowledge is a plus
Why join Ordinary Folk?
Our mission is to revolutionize the way people access medical treatment. We’ve built brands tailored to the differing needs of people across diverse Asian cities, and delivered healthcare solutions the modern way — online and to your doorstep. Working with medical professionals in each country, who are armed with decades of expertise in their specialized fields, allows us to tailor treatment plans that work for the broad range of individual needs for their local populations.
Looking for the highlights?
- We’re one of the fastest-growing healthcare companies in Asia.
- You’ll be working alongside team members who’ve joined us from companies like BBH, Grab, Unilever, Ogilvy and IDEO.
- Join a team of 40 on the ground floor of an exciting start-up ready to blast off.
- Employee equity scheme giving you a share in the company and the work we do.
- Free GP consults, subsidized treatments & therapy, and free Noah & Zoey wellness products.
- A development allowance so you can upskill yourself and your career.
What is working at Ordinary Folk like?
We’re not your stereotypical healthcare company. We’re a bunch of creatives, entrepreneurs and tech-driven individuals from a wide range of cultural backgrounds – all with a focus on delivering better health to people.
Our team is based around Asia and as long as you’re between GMT+7 and GMT+11, you can work wherever you want. We also hate overbearing managers – at Ordinary Folk, the best ideas, not the manager’s ideas, win.
Life moves pretty fast around here because speed and execution matter more than anything else. But we believe that the A+ players at Ordinary Folk need and deserve the freedom to contribute their best to the company so they can help keep our trajectory on the up.
