AACSB is the world’s leading voice in business education, providing quality assurance (accreditation), intelligence and thought leadership, and learning and development (e.g., conferences, seminars, digital learning) opportunities to over 1,800 member organizations and more than 1000+ accredited business schools in over 100 countries and territories. AACSB’s core values of quality, community, social responsibility, diversity and inclusion, and ethics are all viewed through a global lens in our collective commitment to transform business education for positive societal impact. Synonymous with the highest standards of excellence since 1916, AACSB connects educators, students, and business to develop the next generation of great leaders.

As the liaison to the region for marketing, advocacy, and thought leadership, the Regional Marketing and Communications Manager, will work closely with the MarCom team leaders, regional heads, managing director, and product and sales teams to provide global and regional marketing support.

How you will Contribute:

• Marketing Promotions: Develops, executes, and measures success of marketing promotion plans, activities, and budgets to support revenue goals. Develop and execute global and regional campaigns, including digital advertising, email marketing, SEO/SEM, content marketing, social media sharing, membership platform promotions, and regional sales outreach support aligned with localized language and platform needs. 

• Member Communications: Facilitates with MarCom team leaders on global and regional communications to develop personalized messaging for all channels based on member segment, role, interests, and region and to streamline communications, increase engagement rates, and drive Calls to Action (CTAs). 

• Lead Generation and Contact Management: Coordinates with sales and membership teams on standardized global processes for generating and managing leads and updating the AACSB contact database. Monitors email metrics and manages email delivery system for optimal performance. Documents and streamlines journey maps to shorten sales cycles and automates database updates in collaboration with IT. 

• Sales Support: Provides sales support tools and templates for each stage of the sales and engagement funnel, including presentations, emails, fact sheets, website landing pages, and product information pages.  

• Market/Member Feedback: Participates in regional events, to share key news about AACSB and facilitates feedback from the field to inform internal stakeholders.  

• Event Support: Collaborates with the regional heads and advocacy teams on managing the master event schedule and budget where AACSB is a presenter, exhibitor, or sponsor. Serves as onsite support for AACSB learning and development, member outreach, and advocacy events as required, including social media coverage and media relations support. 

• Fluency in the English language  

• Moderate international travel required (10%) 

• Five (5) years marketing, communications, and related experience, with two (2) years experience independently managing large projects.  

• Bachelor's degree required 

• Demonstrated, successful experience with implementing successful regionalized marketing strategies and campaigns for a global organization 

• Excellent written and verbal communication and interpersonal skills to engage effectively with a wide range of stakeholders 

• Proficiency in digital marketing tools and platforms, including email marketing, design including Adobe Suite, CRM, marketing automation, digital advertising, social media marketing, and Google analytics 

• Ability to work under pressure, manage multiple projects simultaneously, and drive campaign ROI 

Preferred Qualifications:

• Master’s degree  

• International experience in higher education or business education 

• Bi-lingual (Chinese) 

Why join AACSB?

We take pride in providing our employees with an inclusive work environment that promotes individual development. Our employees say our benefits, location, flexible work environment, and their colleagues are the primary drivers that attract and keep them with AACSB.

AACSB offers a competitive benefit package.

As the Owned Media Lead, you are responsible for developing and implementing the strategy for owned media channels, in close collaboration with the global and regional Strategy & Planning team. Your role involves overseeing owned media planning, content analysis and development, and distribution to drive engagement, brand awareness, and customer loyalty. You will collaborate with cross-functional teams to ensure that owned media channels are effectively utilized to achieve marketing and business objectives.

You are analytical and insight-driven, and have strong interest in customer data, customer behaviour and how that impacts brand value and future business value. You are driven by turning insights into actions and plans, presenting your findings and recommendations in a clear way to stakeholders across functions. You work hands-on with planning and tactics, taking this out into daily operations.

Key responsibilities

• You develop a comprehensive owned media strategy plan aligned with the overall marketing goals and target audiences, identifying key performance indicators (KPIs) and metrics to measure the success of owned media initiatives.
• Collaborate with content creation teams within the region and globally to develop a content calendar and plan that aligns with brand messaging and resonates with the target audience across owned media channels.
• Utilize customer insights and data analytics to segment the target audience for owned media channels and tailor content to meet their preferences and needs, in collaboration with CRM & Loyalty team.
• Oversee the management and optimization of owned media channels together with Digital to ensure a holistic plan across all digital touchpoints, e.g. app, site, social, email and push, ensuring that the plan is synced with the overall holistic planning.
• You closely collaborate with the content operations team to secure the right content in the right place at the right time for the customer and provide a feedback loop to the insights unit and global content teams.

What’s On Your Menu

• Assist and execute regional automated campaigns using our CRM tool

• Assist with regional campaign performance analysis and gather insights continuously to maintain industry benchmarks

• Work closely with local teams with regards to content creation and translations

• Advice local teams by creating best practices and providing trainings to ensure they are self-sufficient in campaign creation, launch, and analysis 

• Own and drive strategic projects (be it on a regional or local level), to collaborate with different stakeholders to improve vendor engagement

What You Bring To The Table

• Proactiveness and a keen eagerness to learn as we work with marketing automation tools, excel, SQL, HTML. A huge plus point if you are well versed in these tools/programmes

• Comfortable with data and analytics

• Demonstrate excellent organizational abilities in a B2B setting; ability to take initiative, work autonomously, problem-solve, collaborate with others, and prioritize the completion of assigned tasks

• Meticulous with an attention to detail

• Capable of working efficiently in a fast-paced, high-pressure setting

• Strong written and oral communication skills

• Marketing/Business Education background

• Locally based and do not require work pass to work in Singapore

What We Offer

• A dynamic and challenging working environment, with a steep learning curve.

• The chance to excel and influence in a company and team where decisions are taken based on data insights.

• Being part of a fast growing and global company.

• A vibrant and international team with diverse backgrounds

• Growth opportunities based on your performance.

• Flexible working environment

• Responsibility from day one in a fast-growing and global company

You will have solid understanding of media planning, buying and analytics across multiple media channels. This is a leadership role that requires a strategic thinker who is skilled at integrated campaign planning, execution, and team management. You will be the key stakeholder in building strong partner-relationship with clients through a thorough understanding of the business environment and of the digital landscape.

Key Responsibilities:

• Lead the development, implementation, and management of integrated media strategies across multiple media channels, including but not limited to, digital, social, out of home and radio.
• Collaborate with the creative team, account managers and clients to identify target audiences and design media strategies that engage, inform, and motivate.
• Oversee and manage media strategy, planning, buying and execution for all client accounts.
• Utilize various analytics tools to monitor, measure and optimize campaign performance.
• Tap into proprietary consumer insight applications or alternative sources for more in-depth analysis.
• Develop and maintain strong relationships with media suppliers and negotiate contracts to ensure the most effective media buy.
• Stay updated with the latest trends, innovations, and technologies in the media industry to provide cutting-edge solutions for our clients.
• Manage, mentor, and develop a team of media planners and executives.
• Prepare and present performance report to senior management and clients.
• Be focused on results that matter to the client in full funnel campaigns including awareness, consideration, lead generation and acquisition, which is a focus for the business.
• Monitor plan execution and serves as first point of contact to raise and resolve any identified issues/ discrepancies.
• Ensure media deliverables are met on time and within budget and align with clients’ objectives.
• Generate media insights using various data sources and crafts strategic POV based on data for internal and client audiences around media, brands, consumers and experiences.
• Work with media planners and buyers to ensure accurate and timely invoicing (e.g., regular review of unbilled reports, resolve unbilled cases with Finance).

We are seeking for an ideal candidate who has passion and drive to learn the ropes within the media advertising world - Integrated and/or Digital.

Expectations of a Media Planning Intern

• Support the planning team and/or local markets across network (if required) to meet client service needs
• Leverage research tools to provide insights and support on planning as needed
• Manage project to ensure on-target, on-budget and timely delivery of media plan
• Work with the team (Planners/Managers) to resolve potential planning issues
• Liaise with client contacts to update media plans accordingly
• Update periodic reports, ensuring specialist team delivery against any client actions
• Support the wider team with general client liaison and administration
• Ensure quality control of client-facing plans/reports/invoicing

You will be joining a dynamic team that delivers award-winning digital performance campaigns. If you are strong in delivering and developing exciting digital media solutions for HMT markets while managing the day-to-day planning, buying, implementation, optimization, and reporting requirements to meet client objectives, we want to talk to you!

Expectations of a Media Executive/ Performance Media Planner:

Planning:

• Assist the line manager to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan for full funnel campaigns
• Leverage available planning tools and liaise with media owners for proposals along with recommended ad formats.
• Engage clients on day-to-day operations, media trend updates and various campaign reports on local/regional/global levels.
• Able to read the data in terms of past performance, benchmarking for upcoming major & tactical campaigns.

Buying:

• Understanding between different funnels & focused on the lower funnel campaign strategies to meet goals like ROAS
• Liaise with digital ad ops (campaign set up on self-serve platforms, tracking & implementation for client’s site, ensure ads are properly served and tags are firing).
• Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others).
• Oversee all performance across channels (Search, Social, Programmatic etc.) & recommend ways to improve performance.
• Closely monitor and optimize performance during campaign period across platforms such as Google Ads, Facebook, TikTok etc.
• Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.

• Assist in digital marketing overall planning for Asia Pacific region
• Involved in the strategic planning, promotion, and execution of internal and external corporate events
• Assist the team in running a coordination of marketing campaigns, example: product launches, promotions, key events, and developing visual assets for these activities
• Digital Content Creation : Conceptualize and developing engaging content for various digital platforms including social media, website, and email marketing campaigns.
  • Eg . Video Editing: Edit and produce marketing videos for various purposes such as product demos, customer testimonials, and promotional content, ensuring high-quality visuals and storytelling.
• Social Media Management: Manage and schedule posts across different social media channels, monitor engagement, and analyze performance metrics.
• Email Marketing: Assist in creating and executing email marketing campaigns, including designing templates, writing copy, and analyzing campaign results
• Presentation Slide Creation: Design and create visually appealing presentation slides for VP meetings, incorporating data, charts, and graphics to effectively communicate key information.

As the PR & Communication Manager, you contribute to added customer value, a strong brand and increased fashion perception by managing and leading the PR & Communications team in accordance with H&M values, standards & policies. Working towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work, you are responsible for implementing global strategies while ensuring a strong strategic foundation for the Region’s PR & Communications activities. Being an exceptional leader, you collaborate closely with the other teams in Customer Activation to be able to find synergies and maximize the effect of our earned communication.

You have a strong brand building focus and are insight and data driven, with proven ability to drive results and work towards goals. With your passion for PR & Communications, you are an excellent relationship builder, and you find innovative ways to engage our customers and stakeholders, empowering strong collaboration between channels & teams to become more customer focused. You manage your teams through an insight driven approach, customer and brand focused mindset, bringing others onboard through an inspiring, clear, inclusive, ambitious and pragmatic approach.

Key responsibilities

• You are responsible in supporting the team on executing the regional communication plan based on insights from each individual market and with H&M’s customer and brand in focus, setting goals, priorities and strategies to meet the global and regional overall objectives, ensuring relevance and effective brand building in the short and long term.
• Build, strengthen and protect the H&M brand with trustworthy communication, focusing on proactive Media Relation activities and reactive Crisis Management when needed.
• Drive global strategies with regional adaptations to ensure relevance and effective brand building to elevate the brand whilst optimizing results.
• You are responsible for leading complex projects ranging from region to sales market level, supporting teams in a cross collaboration, keeping a balanced workload, consistently improving processes and delivering on brand excellence.
• Securing a strong regional internal communication plan that can work effectively on sales market level with few adaptations.

We’re looking for a highly driven and motivated Marketing Intern - Brand Media & Procurement (APAC) to join our growing regional team based in Singapore, foodpanda’s Asia HQ. If you are looking for a place where you can gain hands-on exposure and have a direct impact, then this is the place for you!

The successful candidate will work with the regional Brand Media Team to support multiple channels with a big spectrum of responsibilities related to Marketing Ops that will directly impact strategies and campaigns for the foodpanda brand across the region. 

If you’re passionate about Marketing Ops, sourcing, planning and connecting data dots,  we’re keen to have you join our team! Bonus points if you’re also good with graphics and can put together design briefs for exciting and engaging campaigns.

Responsibilities:

• Be part of the Regional Marketing Team to support 11 countries across APAC to meet business and growth KPIs
• Get a well rounded knowledge and understanding of multiple channels: Trade Marketing, Merchandise and Rider Marketing
• Work with key business stakeholders in both APAC & country teams to understand how channels are activated in each market, supporting in the complex process of regional planning and sourcing end to end
• Work on building hygiene processes, performance review templates, quarterly country sharing decks and adhoc / recurring tasks 
• Assist the team with preparation of materials for business updates on performance for APAC region including the implementation of best practices
• Be a steward of good data practices - robust documentation, versioning, playbooking, processes, and knowledge sharing

As the Communications Manager, you will create, implement and oversea communication programmes for key initiatives in Student and Academic Services Department (SASD) and others where applicable in NTU.

Responsibilities

• Develop and implement communication plans targeted at NTU staff and students in relation to the university’s key student-related initiatives and other relevant projects like enhancement of student intranet.

• Develop content and direct creative execution to provide a consistent, targeted, and impactful message.

• Work collaboratively with the key stakeholders on change communication matters like presentations, communication materials etc.

• Build and maintain solid partnerships with internal NTU stakeholders to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.

• Design campaigns to target specific audiences, placing an emphasis and discipline on campaign performance to help with recommendations for future programmes.

• Lead on website content for student intranet related to Student Management System (SMS) and Student and Academic Services Department (SASD) related matters including NTU Education.

• Contribute ideas for new programmes, researching and recommending innovative branding techniques.

• Research and understand key business challenges, stakeholder behaviour, target audiences, competitive activity that impacts programs within the business and assigned departments.

• Identify and present opportunities for consistency in messaging and user experience across channels including physical signage, digital platforms, and printed materials.

• Stay informed of developments in the field of marketing and communications within the industry to foster ideas and innovation.

• Design and deliver differentiated communication messages for stakeholder groups identified for Target Operating Model (for student and academic services).

Requirements

• Minimal 8 years in strategic communication, project communication or equivalent, in large organisation.

• Experience in change management with the ability to effectively communicate and facilitate organisational change initiatives.  Experience in this area will be considered a bonus.

• Strong, versatile copywriting skills to create engaging and impactful content across various channels.

• Proactive approach in resolving problems and issues as they arise.

• Critical thinking abilities coupled with excellence in crafting clear and concise messaging.

• Good organisational, planning, and coordination skills to manage multiple projects effectively.

• Ability to multi-task and re-prioritise as needed.

• Desire to take full ownership of assigned projects and can work independently.

• Ability to manage multiple projects simultaneously ensuring deadlines and objectives are met.

• Possesses a sense of urgency; is self-motivated and meticulous attention to detail.

• Strong interpersonal skills and ability to build collaborative relationships,

• Good verbal presentation and written skills, group dynamic, and facilitation skills for engaging communication.

• Working knowledge of Microsoft Office and web content management systems experience.

• Driven to achieve goals and deliver high-quality outcomes with a focus on measurable results.

• Eagerness to seek out new knowledge, skills, and experiences to enhance professional growth and development.

• Demonstrated ability to collaborate effectively with colleagues and contribute to a positive team dynamic.

• Willingness to embrace change and adjust to evolving priorities or circumstances.

The Boutique Group of Companies is a Singapore-based organization consisting of four companies: Boutique Education Pte Ltd, Host Events Pte Ltd, Frenchic Pte Ltd, and Bertie x Odie Pte Ltd. We are currently seeking a motivated and detail-oriented individual to join our team as a Marketing Assistant. In this role, you will support our marketing efforts across our brands and contribute to the overall success of our marketing campaigns. Your responsibilities will include assisting in creating and implementing marketing strategies, managing social media platforms, conducting market research, and coordinating marketing activities. As a Marketing Assistant, you will have the opportunity to gain valuable experience in a dynamic and entrepreneurial environment.

Skills/Experience:

• Proven experience as a Marketing Assistant or similar role
• Familiarity with social media platforms and digital marketing tools
• Excellent written and verbal communication skills
• Strong attention to detail and organizational skills
• Proficient in Microsoft Office Suite
• Knowledge of graphic design software is a plus
• Diploma or degree in Marketing, Business, or a related field.

The position is full-time internship, Monday to Friday, from 10am to 6pm, with occasional evening and weekend availability required for events. Please note that we are unable to consider candidates from overseas or those requiring an Employment Pass for this role.

What’s in it for you?

• Attractive remuneration package
• Personal training and development opportunities
• Friendly working environment
• Opportunity to shape the future of The Boutique Group together with management
• Applicable for 3 months or 6 months internship.

[What you will be working on]

Responsibilities:-

• Website Content Management

  • Oversee the revamp of the SP Website in collaboration with various internal/external stakeholders and work with the web vendor to ensure that timelines and milestones are well-planned and adhered to, including regular updates to management on the progress of the project

  • Create or adapt content for website in line with organisation strategy

  • Ensure content is updated for corporate pages (About SP) and corporate events (Graduation) on SP website

  • Work with internal stakeholders to ensure all content on the SP Website is accurate, current and updated

  • Manage web vendor for the creation of campaign webpages for corporate events

• Website Administration and IT support

  • Day-to-day administration of the SP Website including creation/deletion of user accounts and troubleshooting user account-related issues

  • Provide support to internal stakeholders for website-related queries, including organising training sessions to ensure all stakeholders are up-to-date on best practices

  • Manage web vendor to work on Service Requests from the various schools and departments (evaluate feasibility, budget, timeline, etc.)

  • Manage the website budget and procurement processes

• Web Traffic Analysis for actionable insights

  • Work closely with the content team to analyse the impact of paid campaigns in driving traffic to the website

  • Monitor website analytics data (WOGAA, Google Analytics, GTM) and provide timely updates to management, with actionable insights to improve the SP Website user experience

• Support other administrative duties where required

[What we are looking for]

Requirements:-

• Degree in Information Technology, Computer Science, Computer Engineering, Marketing, Communications, Advertising or related fields

• 3-5 years of experience working on websites that use enterprise-level content management systems eg: Sitefinity, Sitecore or Drupal

• Excellent project management skills, including managing external vendors, agencies and internal stakeholders

• Knowledge on User Interface and User Experience design and best practices will be advantageous

• Proficiency in basic website coding will be advantageous eg: HTML, CSS, Javascript

• Proficiency in data analytics will be advantageous eg: Google Analytics

• Proficiency in basic image editing software will be advantageous eg: Adobe Photoshop

Successful candidate will be offered a 2-year contract in the first instance.

Closing date: 28 March 2024

If you are shortlisted for the position(s), you should hear from us within 30 days of the closing date of the advertisement.

[What you will be working on]

- Support the daily operation of services

- Manage enquiries from various stakeholders i.e. students, parents, public, agencies, etc

- Assist in organising activities related to admission processes, examination processes, orientation programmes and graduation ceremony as well as supporting College’s events and functions

- Assist is monitoring department budget and procuring of items like stationeries, first aid items, sundries, etc

- Maintain and upkeep records and inventory items

- Review and improve work processes

- Maintain proper documentation keeping

- Any other administrative duties as assigned

[What we are looking for]

- At least 2 years of relevant work experience

- Good interpersonal skills and communication skills (both in written and spoken)

- Self-motivated, self-disciplined with positive attitude

- Meticulous with procurement and inventory

- Good time management and strong multi-tasking skills

- Technology savvy and proficiency in Microsoft Office Suite

- Candidate must be a good team player who is process/detail-oriented and organised

- Some knowledge of event management will be an advantage

Applicants may check their application status at the end of 8 weeks from the closing date of this job posting.

Expectations of an Associate Integrated Media Manager:

• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
• Lead on day to day running of the account with clients & agency partners
• Drive relationships at the appropriate levels of our client organizations
• Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc.
• Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
• Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
• Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
• Assist in mentoring, and developing team members

[What you will be working on]

You will be part of a small but dynamic team within EDB’s Brand, Marketing and Communications division, focused on public communications to enhance EDB’s corporate reputation, positively shape perceptions of industries that EDB nurtures, and convey to local audiences the impact of EDB’s work on the Singapore economy and jobs. You will craft content and implement ideas for amplifying EDB’s work across a range of social media platforms to generate brand visibility and marketing leads, and also to drive audience growth and community engagement in Singapore and globally.

Responsibilities

• Develop and execute channel-specific strategies for LinkedIn, Instagram, Facebook and YouTube

• Write effective social posts/ads in an authentic voice for EDB that grab attention and engage platform users.

• Create social content across static and animated formats including carousel posts, document ads and short-form videos (IG Reels, IG Stories)

• Run social media campaigns to build an engaged community and nurture brand ambassadors

• Provide onsite support at events including capturing video content

• Ensure that daily operations run smoothly, including managing the social media calendar; scheduling posts using social media management tools; ensuring the final published posts are properly rendered within each platform’s specifications; and community management

• Test, measure, and improve the effectiveness of social content, recommending creative iterations to optimise performance and help achieve business goals

• Social media reporting and competitive analysis

• Stakeholder and agency management

[What we are looking for]

To meet the challenges of this role, you must have/be: 

• At least 3 years of B2B marketing experience, with an understanding of integrated campaign planning across channels

• Strong interest in social media, with excellent writing skills

• Experience in content creation, creative design and experience running campaigns across different platforms

• Knowledge and experience with video content creation, including writing, producing, and editing video productions using software such as Premiere Pro and CapCut

• Experience with social media management and analytics tools such as Sprinklr and Adobe Analytics

• Committed to excellence in project execution and adept at managing priorities and timelines

We welcome applications from Singaporeans and will review these on a rolling basis. Applicants can expect to receive an application outcome within 8 weeks of their application date.

[What you will be working on]

Responsibilities:

• Facilitate students’ learning and growth, including providing pastoral care.
• Develop curriculum across Pre-Employment Training (PET) and adult learners for Continuing Education Training (CET), aligned to industry trends and needs.
• Deliver course content, which includes creating and administering course assessments, and carrying out project supervision, leading module teams where necessary.
• Evaluate and enhance curriculum design and course delivery by employing appropriate teaching and learning strategies. 
• Engage actively with industry stakeholders to keep up with emerging practices, trends and developments, or leading student projects and share insights with the team.
• Collaborate with industry stakeholders so that learners may leverage on them for enhanced learning.
• Lead or contribute to school or institutional committees to complement administrative/management/teaching and learning efforts.
• Lead or contribute to new initiatives of the school or institution, in response to changing needs in the industry. 

[What we are looking for]

Requirements:

• At least 4 years(s) of relevant experience of using the arts in community engagement and/or community development.

• Relevant qualifications in applied arts or other arts-based related disciplines.
• Passionate in developing individuals who are interested in community engagement/development.  
• Prior experience in design thinking, project management and knowledge of research methods will be an advantage.
• Prior experience in teaching/working with youths or curriculum development will be an advantage.
• Good intrapersonal and interpersonal skills.

Successful candidate will be offered a 2-year contract in the first instance.

Closing date: 22 March 2024

If you are shortlisted for the position, you should hear from us within 30 days of the closing date of the advertisement.

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

Not ready to apply? Join our Talent Community to get relevant job alerts straight to your inbox.

Ciena is committed to our people-first philosophy. Our teams enjoy a culture focused on prioritizing a personalized and flexible work environment that empowers an individual’s passions, growth, wellbeing and belonging. We’re a technology company that leads with our humanity—driving our business priorities alongside meaningful social, community, and societal impact.

What will you do at Ciena?

The Global Events Marketing (GEM) team is seeking an enthusiastic event professional with an emphasis on APJI Trade Shows to project manage and deliver industry trade shows and hosted events as assigned.
 

You will represent Ciena, communicate key marketing messages and facilitate the execution of these events. On-site attendance of the event will be required. You will work on various events with many different stakeholders from Sales, Marketing and Corporate executives to deliver an exceptional experience for our internal and external customers, in line with our corporate and regional objectives and company values.

Overall Responsibilities

• Support the Global Event Marketing strategy through the management and execution of event logistics including, but not limited to; event evaluation, reviewing sponsorship and exhibition opportunities, managing and tracking event schedules and the management or updating of event management systems and communication channels and participating in and helping to manage pre-event planning calls
• Manage the coordination of marketing deliverables such as pre-show marketing communications, booth graphics, giveaways, managing hotel room blocks, coordinating shipping to/from event, communicating event details to relevant stakeholders, and onsite management
• Coordinate the development of booth designs, graphics production and show services, as well as coordinate onsite logistics such as booth setup, on-site management and dismantling
• Conduct pre-show debrief processes such as staff or attendee surveys, post-show email communications, feedback gathering from staff and external attendees including post-show reports to help evaluate the success and ROI of an event.

General Activities

• Negotiate pricing and sponsorship with conference/trade show organizers
• Work with GEM team to manage accounting for trade shows, including raising purchase orders, organizing and submitting invoices for payment, and invoice and credit card payment receipt tracking
• Create and manage marketing creative job needs through our content management system
• Create SalesForce (SFDC) campaign codes, uploading leads from trade shows and send post event surveys and manage data feedback
• Create and manage on-site meeting schedules through Jifflenow, our meeting management tool
• Source for trade show giveaways and manage the procurement process 
• Oversee booth setup and manage all trade show logistics
• Propose and manage printing of additional marketing materials such as banners and brochures to elevate Ciena’s branding 
• Travel on site to manage and execute GEM trade shows as needed

Collaboration with stakeholders

• Collaborate with Corporate and Field Marketing teams on marketing campaigns, such as pre-show direct mail campaigns, advertising, and public relations, ensuring maximum event exposure, lead generation and customer engagement
• Coordinate and execute planning calls for each show with global stakeholders; provide background information on the event, manage and set expectations of stakeholders, create action register to be distributed to planning team before/after calls for event management
• Collaborate with the conference event planning team to manage conference-type events during trade shows
• Collaborate with GEM Team colleagues in all regions to ensure 360-degree coordination, event planning consistency and communication on best practices and learnings
• Continually monitor technology trade show industry, evaluate and recommend potential trade show opportunities based on the corporate, marketing and sales objectives

Areas of impact

• Provide continual evaluation of event programs, including post-event evaluations, ensuring measurable tracking methods are followed, reporting ROI and identification and implementation of any new best practices into all aspects of event planning process, execution and review
• Analyze event, industry and competitive data to drive strategic recommendations and improve effectiveness and efficiency of events
• Document and continuously improve all event related processes
• Create pre-show and post-show reports for each show outlining ROI and feedback for general reporting and evaluation
• Regularly report to Manager areas of impact, to ensure continued regional alignment with Director on Global Event Marketing Strategy

Experience

• Must have minimum 5 years professional experience planning and coordinating trade shows and events
• Must have strong written and verbal communications skills, including presentation and briefing skills
• Excellent project management and organizational skills
• Experience with budget management
• Ability to reprioritize multiple projects as deadlines and objectives change
• Superior scheduling, organizational and multi-tasking skills
• A collaborative approach to work seamlessly with teams from across the business
• Ability to think on your feet in a fast-paced environment
• Ability to travel and work flexible hours as needed
• Knowledge of SalesForce (SFDC) preferred
• Cvent knowledge for venue searches and event registration is preferred
• Knowledge of the technology industry is preferred

Qualifications (not essential)

• Bachelor’s Degree in Event Management (or related or a related discipline such as a Marketing or Hospitality degree) is considered an asset
• Diploma in Event Management / Planning is considered an asset (for example a CIM Accredited course or Diploma)

#LI-SM

An exciting opportunity has become available for a Manager, Digital Media, Asia to join our team. This role will be based in Singapore and will be reporting directly to the Director of Digital Media, MEA APAC and is responsible for optimizing online media to generate quality traffic to Accor direct platforms that converts into Room Nights/Revenue to Accor hotels in Middle East, Africa, Turkey, Asia and Pacific (MEA APAC). 

It consists of implementing and analyzing Accor’s digital media strategy in all countries across MEA APAC to acquire and retain guests by targeting them across the customer journey and support in the delivery of the strategy and performance for the entire region. 

The Digital Media Manager is responsible for supporting the relationship with appointed media agencies and key publishers, plus identifying new paid media opportunities within region. The position also provides strategic guidance and support to the digital media teams in countries and is responsible for the performance of paid media campaigns and deliverables through defined KPIs.

Getting to know the role and your responsibilities: 

Executing and Optimizing MEA APAC Paid Media 

• Briefing, analyzing and challenging agencies to deliver innovative and effective media plans across online display (including programmatic and paid social). 

• Leading the alignment on media KPIs to ensure all paid media is measurable. 

• Conducting research and audience analysis to identify target demographics and optimal media channels. 

• Identifying and sharing best practice media strategies to improve media performance across MEA APAC 

• Implementing strategies to acquire new customers and retain existing customers and loyalty members at the best cost. 

• Analyse and report on campaign media performance to align with business KPIs on a monthly, quarterly, and annual cadence. 

• Monitor & adapt the media campaign strategies based on the current situation of the region/market. 

Strengthening Media Partner Relationships on Behalf of Accor 

• Is a Point of Contact (POC) to the agencies. 

• Actively participates on partner calls to improve performance and identify new opportunities. 

• Regularly tracks media trends and competitors in priority markets, to support the growth of Accor’s media network. 

• Proactively initiates a test and learn methodology/calendar. 

• Participates in negotiations for co-funded media pilots. 

• Fosters strong relationships with agencies. 

• Represents Accor MEA APAC in meetings. 

Collaborating with Global Media & HUB Ecommerce/Marketing Teams to Reach Business and Campaign Objectives and Priorities 

• Responsible for the ongoing measurement of paid media using Accor specific dashboards and tools (Tableau, Sprinklr). 

• Implements fast local adoption of Global Joint Business Plans and objectives, adjusting to meet local specificities (including Google, Meta, Microsoft). 

• Communicates animation plans. 

• Ensures alignment with the full-funnel strategy and objectives of the company. 

• Supports the tracking and attribution of media activities to support ongoing investment (ie. Ekimetrics). 

• Ensures a deep understanding of paid media and operational requirements, including tag / pixel implementation procedures. 

• Supports the in-country digital media teams in their media optimisation & analysis, including channel and audience targeting recommendations. 

• Develops deep analysis of digital media to optimize overall web direct business. 

Supporting Growth and Innovation 

• Staying up to date with digital media trends, competition, and potential new channels, including updates to social media marketing, attribution, targeting, and programmatic media buying. 

• Supporting the implementation of transversal projects of DCO, data-sharing and cookie less targeting, to generate incremental revenue. 

• Identifying and adapting a streamlined campaign reporting template for MEA APAC. 

• Project management: ability to prioritize and manage multiple demands in a challenging environment. 

• Successfully complete training programs as required and identify new training/upskilling opportunities to align with the role. 

Managing Media Investments and Accounting Requirements 

• Implementing and managing the budget and financial processing requirements to meet budget guidelines. 

• Respecting and following internal accounting processes & objectives. 

• Provide guidance on country and hotels media budgets. 

• Identification of local business needs to support visibility.  

• Consolidation and management of local budget sources & fees. 

BNB Chain is looking for a dynamic Public Relations and Communications Manager to join our team. This is a full-time remote APAC-based position reporting to the Global Marketing function. This individual who fills the position will be pivotal in increasing public awareness of BNB Chain, enhancing our company image, and managing communications effectively during crises. The ideal candidate will have a proven track record in public relations, media relations, and communications within the technology or blockchain sector, specifically within the APAC region and mainland China.

Media Buying (Offline and/or Online)

• The day-to-day media buying for the agency
• Deliver excellent master contract pricing through negotiation and relationships with media owners, wherever applicable
• Develop understanding of client business and role of online in delivering objectives ways of working from planning to getting approval and billing process
• Deliver added value opportunities across clients wherever possible
• Book all campaigns according to the brief (with confirmed media) and ensure financials are correct.
• Monitor campaign delivery and reconcile any under deliveries.
• Assist with auditing process across specific client base.
• Follow through the closed job for invoicing process (incl. (proof of ads, supplier invoices, TV reporting, signed schedule)
• Constantly monitor performance and delivery of ad server and vendor reporting. 
• Monitor and report on clients’ expenditure update by campaign by media, if needed
• Keep track of clients’ media master contract fulfilments.
• Work closely with Planners to ensure all the media plans are as per latest MOCO template and make sure all elements are incorporated.
• Prepare CI for all mediums and help Planners manage all material submission timelines.

Billing Admin

Manage the media billing processes which involves,

• Co-coordinating with media planning teams on billing instructions
• Processing billing instructions with finance/shared service teams
• Mapping vendor invoices against billing instructions
• Resolving billing discrepancies with relevant stakeholders e.g. media vendors, media, finance and shared service teams
• Billing status monitoring and reporting
• Media plan actualization and reconciliation on monthly basis. Support Planners to update the media plans based on actualized amount.
• Participate in finance WIP & Precision billing meetings to make sure Client's invoices get processed and meet billing timelines.
• Maintain co-ownership of WIP report with finance team, ensure that jobs are progressively reconciled and closed

Other billing requirements include,

• Support requirements for onboarding of new suppliers
• Ensure 100% billing completion before end of following month of activity
• Resolve/respond to client billing queries

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Come join our Publicis family!

If you are strong in delivering and developing exciting integrated media solutions while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you!

Key Responsibilities:

• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
• Lead on day to day running of the account with clients & agency partners
• Drive relationships at the appropriate levels of our client organizations
• Help provide communication solutions that consider all potential appropriate routes, e.g. with a focus on performance media – paid search, programmatic, digital, social as well as offline media, web analytics, branded content, communications planning etc.
• Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
• Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
• Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
• Assist in mentoring, and developing team members

We are hiring for various client-facing and operational teams with integrated planning and activation capabilities, covering all analog & digital channels including programmatic & biddable platforms.  If you are strong in creatively integrating both traditional and digital elements into the overall media mix while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you! 

As an Integrated Media Planner, you will support your Manager in integrated media planning and buying.  

Specifically, you will be involved in: 

1. Planning 

• Partner your Manager to develop media strategy, channel recommendations and prepare the detailed media flow plan 
• Liaise with media owners for proposals 
• Engage clients and creative agencies on day to day operations, competitive tracking & reviews, media trend updates and various campaign reports on local/regional/global levels

2. Buying  

• Negotiation with media owners for better rates and value adds 
• Booking of ads and setup of digital ads– both managed service and self-service 
• Prepare Copy Instructions/material specs, liaise with media vendors & creative agencies for material submission 
• Digital ad operations (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing) 
• Monitor ads during campaign period, weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings 
• Competitive monitoring for offline media (ADEX) and digital media tracking 

In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Come join our Publicis family!

You will be joining a dynamic team that delivers award-winning digital campaigns. If you are strong in delivering and developing exciting digital media solutions while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you!

Main Responsibilities

As a Media Planner (Digital), you will be responsible to support your Manager in digital media planning and buying, including:

Planning

• Assist the Manager to develop media strategy, channel/ platform recommendations and prepare the detailed media flow-plan; 
• Leverage available planning tools and liaise with media owners for proposals;
• Engage clients on day to day operations, media trend updates and various campaign reports on local/regional/global levels.

Buying

• Negotiate with media owners for better rates and value adds;
• Book ads – both managed service and self-service across various platforms;
• Liaise with media vendors & creative agencies for material submission;
• Digital ad ops (campaign set up on self-serve platforms, tagging of ads and client’s site, ensure ads are properly served and tags are firing);
• Global ops (adhering and following globally set parameters and campaign execution processes while also guiding others);
• Oversee all performance across channels (Search, Social, Programmatic etc.);
• Monitor and optimize performance during campaign period across platforms such as Google Adwords, Facebook, LinkedIn etc.
• Weekly digital reporting, end of campaign reporting and reconciliation of final costs for finance billings.
• Have experience in e-commerce on-platform and off-platform experience

In this age of convergence and empowerment, we are looking for talents who can help our clients reinvent themselves and guide them through their transformation. It demands colourful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption. Come join our Publicis family!

If you are strong in delivering and developing exciting integrated media solutions while managing the day-to-day planning, buying, implementation, optimization and reporting requirements to meet client objectives, we want to talk to you!

Key Responsibilities:

• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
• Lead on day to day running of the account with clients & agency partners
• Drive relationships at the appropriate levels of our client organizations
• Apt knowledge & understanding of digital channels combined with the ability to understand digital infrastructure including tracking, web analytics, trafficking
• Have prior platform experience in managing Social, Search and/or Programmatic campaigns (ideally with offline medium experiences), including but not limited to account setup, strategy development, organization, and management
• Creates strategies and makes in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Manages the daily work flow of all client campaigns, and working with various internal and external stakeholders, including creative agencies and media owners to deliver campaign objectives
• Able to organise & delegate, sensitive to needs & problems of reporting staff – works across buying & planning issues
• Be aware of opportunities to drive revenue streams from existing relationships and leveraging cases from existing relationships to create new relationships
• Assist in mentoring and developing team members skillset and wellbeing within the structure, also help to develop growth plan for the reporting team.
• Lead Local Market Management/Coordination (Global and Regional Requests)
• Lead Global/Regional Governance Reports and Digital Guidelines compliances
• Support Quarterly Business/Competitive Review Development