Established in 1981, the School of Electrical and Electronic Engineering (EEE) https://www.ntu.edu.sg/eee is one of the founding Schools of the Nanyang Technological University. Built on a culture of excellence, the School is renowned for its high academic standards and research. It is one of the largest EEE schools in the world, with more than 130 faculty members and an enrolment of more than 4,000, of which about 1,000 are graduate students.

We invite applications for the position of Manager, Marketing Communications & Management. The incumbent shall manage all aspects of marketing, branding and outreach of the school by providing regular reports and updates to management for MSc programmes.

Key responsibilities include but are not limited to:

• Strategic Planning: To develop a comprehensive marketing strategy aligned with the overall school’s objectives.

• Branding and Positioning: To establish and strengthen the school’s brand identity in the market.

• Market Research and Analysis: To conduct thorough market research to understand customer needs, preferences, and market trends to identify areas for improvement, and optimize marketing strategies accordingly.

• Marketing Campaign: To implement marketing campaigns, including advertising, digital marketing, content creation, social media management, and public relations.

• Event Management: To organize and manage events, such as workshops or community initiatives by coordinating with vendors and speakers, promote the events, and ensure a successful outcome.

Requirements:

• At least a good bachelor’s degree in Marketing from a recognized Institute of Higher Learning

• Minimum of 8 years of relevant experience in marketing, branding and outreach.

• Possess strong analytic skills.

• Well verse with marketing strategies and tools.

• Possess a “can-do” attitude, ability to work fast and smart independently.

• A team player with strong interpersonal skills, able to work collaboratively.

We regret that only shortlisted candidates will be notified.

Communications •

• Gatekeeping of corporate collaterals of CAS, ensuring it follows CAS brand guide
• Writing and vetting of various corporate communications. (e.g. Speeches, Decks, Media enquiries, Annual Report, Press Releases)
• Create, design and curate pieces for CAS’ digital e-newsletter
• Developing and designing collaterals and mailers (digital and traditional) for projects and events.
• Curating and executing digital campaigns on Mailchimp and GivingSG to engage and grow the digital database.
• Manage strategic messaging, planning and executing social media content plans for Facebook, Instagram, LinkedIn and CAS’ website contents
• Produce donor impact report, annual report or other marketing/educational collaterals and curate content for public consumption
• Seek information on the latest trends and resources in corporate communications
• Perform the function of a secretariat for committee meetings
• Establish and maintain regular communications & engagement with internal & external stakeholders through various communications channels
• Develop and maintain good relationships with media partners
• Coordinate and arrange approved visits to Melrose Home and Melrose Care Donor Relations
• Assist in planning and executing fundraising programmes and events.
• Engaging potential donors through comms.
• Manage all comms for fundraising programmes and events.
• Provide support for all fundraising, outreach and ad-hoc events.
• To perform any other duties assigned by the Manager, Community Partnership or Executive Director

Technical Competencies:

• Diploma or Degree in Communications, Marketing or Business Management preferred.
• A strong command of the English language with an ability to write creatively; should have some passion for writing.
• Effectively bilingual, both written and spoken advantageous.
• Proficient in Microsoft Office and design software

Preferred achievements/characteristics:

• A positive and committed attitude with a strong desire to serve the community.
• Ability to work under pressure, strong attention to detail, multi-tasking and adaptability.
• Excellent interpersonal skills.
• Organised, detailed and able to multi-task.
• Team player with a collaborative spirit

• Support the Media Director in ensuring that we deliver high client satisfaction scores (which means we constantly have a pulse on the relationship)
• Lead on day to day running of the account with clients & agency partners
• Assist in mentoring, and developing team members
• Develop and execute integrated media plans across various offline and online channels with the goal of driving client business objectives: account openings and card sign ups.
• Manage daily workflow of top, mid and bottom funnel campaigns. Collaborate with cross-functional teams to ensure the integration of media plans with overall marketing strategy.
• Propose and manage client media budgets to drive business targets.
• Overlooking and optimizing performance marketing campaigns across the channel mix including SEM, programmatic display, paid social and retargeting to drive leads and conversions.
• Ensure best practice for Search, Programmatic Display and Social buying and planning
• Ensure on-going test and learns to drive campaign performance
• Make in-depth recommendations based on strong grasp of analytics, marketing & research concepts
• Assist in mentoring, and developing team members

Job Responsibilities

- In-house design for company’s collateral

- Content creation for social media platforms such as Facebook, Instagram, YouTube


- Maintain company’s objective by generating inbound leads via Facebook Ads, Google Ads (Paid and Organic)
 - Photography cum videography required at job sites for completed projects, followed by photo/video editing/production for content


- To handle online marketing eg Facebook, Instagram, and company website


- Responsible to assist in marketing planning and execution

Requirements:

- Knowledge in Adobe Photoshop / Illustrator / Canva

- Knowledge in social media marketing skills

The Marketing Practice is a full-service agency for the new, integrated era of B2B. We have about 400 B2B specialists globally, helping tech leaders create more sales today and better growth long term.

Our clients are some of the world’s biggest tech brands and fast-growth challenger firms. We work with them right across the funnel to deliver the type of growth that defines careers and wins awards. Our success comes from identifying, recruiting, and developing talented people like you.

What we are looking for:

An energetic and detail-oriented client focused leader to oversee media strategy for B2B client programs. The person will lead client and campaign media strategy whilst helping shape the relationships we build with customers and media vendors. If you’re results-driven, with a passion for digital marketing, please read on as this is a great opportunity for a talented Account Director to oversee media strategy, and help shape key relationships with some of the world's leading technology clients.

What you will do:

• You would lead the strategic direction and day-to-day operations of accounts, helping to develop plans and implement campaigns.
• Build and maintain strong relationships with all key client decision makers at both a senior and operational level, ensuring we are meeting their needs and developing capabilities to drive future growth.
• Have a strong knowledge of paid media solutions relevant for B2B and as part of your role, stay abreast of emerging marketing trends and solutions.
• You can plan, execute, optimize, and report on strategic digital media campaigns with an emphasis on paid media tactics (including direct vendor/partner executions, programmatic media, content syndication, etc.)
• Be comfortable providing strategic recommendations and insights from program inception to completion for digital media channels for our B2B clients

• At least 5 years of experience in managing clients, with sound knowledge of digital planning and buying/execution/optimization
• B2B client experience is a major plus!
• Familiarity with standard media planning and buying processes as well as industry relevant tools and trends.
• Proficient understanding of paid search, programmatic, and social tactics
• General understanding of how other less digital media tactics fit into an overall strategy (i.e. OTT, OOH, Audio, etc.)
• Demonstrates agility via multi-tasking – multiple clients, programs, strategies & team members
• Proven ability to synthesize data & results, identify trends & key findings, and fuel content strategies
• An influencer that can work well with various groups and levels of the organization
• Excellent written and oral communication skills, including editing others’ work and coaching others’ presentations

• Generous holiday allowance (Plentiful PTO).
• Shutdown between Christmas and New Year.
• Parental leave - 12 Weeks of Full Pay for Primary Carers and an additional 50% pay for 12 more weeks.
• Sick leave – 15 days annual allowance.
• We aim to give back. Our charitable foundation is helping eight girls in Cambodia go to school, and we often hold charity events.
• Growth opportunities. Three of our board members – including our CEO – joined us straight from education, as did many other senior staff. The sky’s the limit for good people here.
• Sustainable Future Giving. We want to help create a positive impact on our planet by donating to plant trees, tackling our impact, and helping to reduce emissions.

As an employee of The Marketing Practice, we expect you to remain up to date with information security training and policies, and the company policies set out in your contract. For management roles, this includes ensuring members of your team undertake relevant training and adhere to company policies.

Don’t meet every single requirement? Don’t count yourself out just yet. Studies have shown some individuals are less likely to apply for jobs unless they meet every single qualification. At The Marketing Practice, we are dedicated to building a diverse workplace based on merit, great work ethics, and character. So, if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.