Marketing (Digital) Manager (F&B Technology)

Our client, a leading software development company based in China, is expanding its presence in Singapore. Specializing in innovative transportation technology and software solutions, they have developed advanced systems for intelligent transport, fleet management, and logistics. As part of their expansion, they are seeking an experienced Marketing Specialist to lead their efforts in promoting these cutting-edge transportation software solutions in the Singapore market.

Role Overview:

As a Marketing Specialist focusing on transportation software solutions, you will be responsible for creating and executing targeted marketing strategies to increase the brand awareness of our client's software products within the transportation and logistics sectors in Singapore. You will play a pivotal role in promoting software solutions that optimize transportation management, smart city infrastructure, and efficient logistics systems.Marketing Strategy Development: Design and execute marketing strategies targeting the transportation and logistics sectors in Singapore, highlighting the value of intelligent transportation systems, fleet management software, and data-driven solutions.

1. Product Positioning: Develop clear and compelling product messaging and positioning for the software solutions designed to optimize transportation operations, improve traffic management, and enhance fleet efficiency in the Singapore market.
2. Digital Marketing: Manage digital marketing campaigns focused on the transportation industry, utilizing channels such as SEO, SEM, social media, and transportation-specific platforms to generate leads and enhance brand visibility.
3. Content Creation: Create tailored content such as case studies, white papers, blog posts, and webinars that demonstrate how the software helps improve transportation systems, reduce operational costs, and enhance mobility solutions.
4. Market Research: Conduct research on the transportation sector in Singapore, identifying trends, customer needs, and competitor activities to refine marketing strategies and identify opportunities for growth.
5. Collaboration with Sales: Collaborate closely with the sales team to align marketing efforts with transportation-focused sales goals, providing necessary collateral and product support to drive customer acquisition.
6. Event Management: Organize transportation industry events, product demos, and webinars that showcase our client’s software solutions in real-world transportation environments, targeting transportation agencies, logistics companies, and smart city developers.
7. Metrics and Reporting: Track the effectiveness of transportation-focused marketing campaigns and provide detailed reports on key metrics, adjusting strategies as necessary to ensure continuous improvement and growth.

Qualifications:

1. Experience: At least 3-5 years of marketing experience within the transportation technology or software development industry, specifically with a focus on transportation management systems, fleet optimization, or smart city infrastructure.
2. Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field.
3. Skills: Strong expertise in digital marketing techniques (SEO, SEM, content marketing, social media), with a particular focus on the transportation sector.
4. Industry Knowledge: Deep understanding of transportation technologies, fleet management software, traffic management systems, and logistics operations.
5. Communication: Excellent written and verbal communication skills in both English and Mandarin, with the ability to craft effective marketing materials targeting transportation stakeholders.
6. Analytical Skills: Ability to analyze marketing data, assess industry trends, and adjust strategies to ensure optimal targeting of the transportation market.
7. Creative and Strategic Thinking: Ability to develop creative marketing campaigns that resonate with transportation industry needs, promoting the advantages of intelligent transportation and software-driven solutions.

Preferred Skills:

• Familiarity with the local transportation market in Singapore, including regulatory requirements and industry developments.
• Experience working in an international environment, particularly with Chinese technology companies in the transportation sector.
• Proficiency in CRM systems and marketing automation tools.

WeLoveSuperMom, a fast-growing and dynamic marketplace and community platform, has a mission to enable parents and families to live better and smarter in Southeast Asia.

Boasting one of the largest family communities in Singapore and growing fast in Indonesia and Malaysia, we are looking for self-driven, innovative, and collaborative media salespeople to be a part of this growth story.

Your role:

• Leverage your existing customer network to pitch and close innovative customer solutions from SuperMom’s array of products for insights, brand building, content marketing, and demand generation.
• Actively seek out qualified new sales opportunities through cold calling, networking, and social media.
• Collaborate with team members to achieve larger deal sizes and better results.
• Gather feedback from customers and prospects and share with internal teams to improve products and service deliveries.
• Develop and maintain strong partnerships with customers to be seen as a trusted consultant at all levels.

You Have:

Benefits:

Position Summary

To collaborate with team and key stakeholders in crafting and executing captivating integrated marketing campaigns and initiatives across diverse channels, including digital, social, and events. This role will help contribute to the success of both in-house and client brands, achieving business objectives and surpassing key performance indicators.

JOB DESCRIPTION:

a)Support Marketing Strategies

i. Assist in the development and execution of comprehensive marketing strategies to achieve organizational objectives.

ii. Collaborate with cross-functional teams to ensure successful implementation of marketing campaigns.

b)Public Relations Support

i. Contribute to the implementation of public relations campaigns to enhance the company's or SDE brands or client’s image and reputation.

ii. Help craft engaging stories for our brands and campaigns, writing PR releases engaging with the media and organizing media events.

iii. Support in managing crisis communications effectively, if necessary.

c)Digital Marketing Execution

i. Implement digital marketing campaigns across various channels (social media, email, SEM, etc.).

ii. Monitor and report on the performance of digital marketing efforts, adjusting as needed.

iii. Stay informed about digital marketing trends and contribute to the application of best practices.

d)Content Execution

i. Contribute to the creation of compelling and relevant marketing content assets for both traditional and digital marketing channels.

ii. Assist in maintaining consistency in brand messaging across all communication platforms.

iii. Support in community management of social media channels.

e)Event Support

i. Assist in the planning and execution of events, conferences, and promotional activities to increase brand visibility.

ii. Coordinate logistics and provide support during events to ensure successful outcomes

f) Analytics and Reporting Assistance

i. Support in utilizing analytics tools to gather data and contribute to reports on the performance of marketing campaigns.

ii. Assist in making data-driven recommendations for continuous improvement.

g) Team Collaboration

i. Collaborate with the marketing team and other stakeholders to ensure coordinated efforts in achieving marketing goals

ii. Efficiently manage relationships with agencies and vendors for marketing activities, ensuring timely and high-quality deliverables.

iii. Participate actively in team discussions and contribute ideas for improvement.

h) Operational Excellence Support

i. Help manage allocated budgets with clear trackable deliverables and performance measurements.

ii. Uphold the company's corporate governance, workplace practices, and code of conduct, ensuring compliance with workplace safety and health regulations, especially for events and roadshows.

iii. Embrace additional duties assigned by management, displaying your adaptability and commitment to excellence.

i) Any other duties as and when reasonably assigned by the management.

REQUIREMENTS:

• Minimum 2 years of experience in digital marketing, with a strong grasp of website analyses, digital ad serving tools, and familiarity with digital media consumption habits on platforms like Facebook, Instagram and TikTok.

 Enthusiastic learner (including the area of Generative AI), self-motivated, and adept at thriving within tight deadlines and high-pressure environments.

 Outstanding team player with excellent interpersonal and communication skills, fostering collaboration and synergy.

 Possess a keen eye for detail, ensuring meticulousness in all endeavours.

 Demonstrate maturity, resourcefulness, and the ability to think strategically.

 Showcase exceptional written and verbal communication skills, adept at conveying impactful messages.

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

For more information, visit us at: www.cheil.com.

Media Manager

Job Overview:

We are seeking an experienced and dynamic Media Manager to join our team. The ideal candidate will have a strong background in media planning, ad platform setup, campaign coordination, data analytics, and media agency management. This role is critical to ensuring the success of our clients' digital marketing campaigns and achieving their business objectives.

Key Responsibilities:

• Media Planning: Conduct KPI simulations and develop budget mixes by channel and funnel. Create detailed campaign structures based on objectives, target segments, channels, and placements.
• Media Account Setup: Establish ad account structures according to business needs. Coordinate media pixel implementation with the web development team. Track media performance, including web conversions based on media pixels.
• Campaign Coordination: Define required creative assets and formats for digital campaigns. Write compelling copy for captions and search ad copy.
• Ad Platform Setup: Implement ad platforms based on planned campaign structures. Create QA links with stakeholders. Guide and audit the ad execution team in campaign setup on ad manager platforms.
• Data Analytics: Analyze media performance against KPIs and extract actionable insights to optimize media operations. Collaborate with the data engineering team to automate media data analytics processes.
• Media Agency Management: Coordinate with media agencies to cover external media channels such as OOH, OTT/CTV, TV, and Radio. Negotiate prices and secure media inventory for running campaigns.

Key Requirements:

• Experience: 5-7 years of comprehensive experience in media business, including planning and operation.
• Knowledge: In-depth knowledge across various media channels, including digital, programmatic, (D)OOH, CTV/OTT, TV, Print, and other vertical media.
• Technical Skills: Hands-on experience with digital media ad platform operations, including ad account setup, media pixel implementation, and campaign structuring across platforms such as Google Ads (Search & PMax), Meta Ads, TikTok Ads, and other DSPs like DV360, TTD, etc. Experience with analytics tools, such as Appsflyer, Adobe Analytics, and Google Analytics will be a plus
• Media Planning: Proficiency in media planning based on data analytics insights to achieve marketing KPIs, including budget mix, channel planning, and detailed campaign structures involving bidding options, target segmentation, placements, and ad formats.
• Growth Mindset: A proactive attitude towards learning and growing by expanding knowledge bandwidth and taking on challenges.
• Communication Skills: Excellent communication skills to effectively collaborate with different team members, including creative and account service teams.

About Us

SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

CLUSTER HEAD (MEDIA SOLUTIONS)

This role is a mid/senior-level position responsible for overseeing and managing media solutions and advertising sales for a specific sector/ industry within SPH. The sector lead is tasked with driving strategic growth of the sector they are responsible for. They provide guidance and support to a team of professionals working within the sector and collaborate with various stakeholders, including clients, partners and internal departments. The sector lead is expected to possess strong industry knowledge, leadership skills, business acumen and the ability to analyze market dynamics.

Roles & Responsibilities

• Stay updated on industry trends, competitor activities, technology advancement and market conditions to identify potential risks and opportunities for the sector.
• Identify and pursue new business opportunities within the sector, such as developing partnerships or exploring innovative product/ service offerings.
• Develop and execute strategic plans for the sector, aligning with the overall goals and objectives of SPH.
• Identify gaps and develop solutions for efficient and effective implementation of internal process and campaign performance metrics.
• Monitor and evaluate sector performance against established goals and KPIs.
• Build and maintain relationships with key stakeholders including clients and industry partners.
• Provide coaching and mentoring to new members within the team

Who we are looking for

• A degree in Marketing or Business.
• 12 years of sales and marketing experience preferably in the media industry.
• Those with experience in managing clients from the Banking, Technology, and/or Telecommunication Sectors will have an added advantage.
• At least 3 years of experience functioning at supervisory level.
• Effectively bilingual.
• Ability to conceptualise, strategise, present and execute creative ideas.
• Outgoing, resourceful and self-motivated.
• Excellent interpersonal and presentation skills.
• Ability to work in a dynamic and fast paced environment.

Social Media Marketing Manager

Location: Ubi
Working Hours: 9am to 6pm, Monday to Friday

Key Responsibilities:

• Conceptualize and produce content for our social media schedule, including identifying/creating visual materials, copywriting, scheduling, and posting.
• Making and managing posts on social media platforms like Facebook, Instagram, TikTok, and others when necessary.
• Keeping an eye on new trends, topics, hashtags, and features on social media to help our online presence grow and improve.
• Actively interacting with our online community every day, including responding to comments and direct messages promptly.
• Coordinating with social media influencers, videographers, photographers, and outside vendors as necessary for campaigns or events.

For this position, we seek candidates who possess:

• Minimum of 3 years experience in handling digital and social media marketing posts/platforms.
• A robust and current understanding of utilizing different social media marketing platforms and tools.
• Practical experience in implementing and refining social media posts.
• Skill in crafting captivating content, which includes creating visual assets and writing engaging copy.
• Solid understanding of digital marketing concepts and best practices.

Requirements:

Minimum Bachelor Degree in Social Media Marketing or similar qualification.

Proficiency in Adobe Photoshop, Illustrator, InDesign, Canva, Adobe Premiere Pro. Photography skills is a plus

• Position: Marketing Executive
• Industry: Meat & Cheese Trading Company
• Working Days & Hours: Mon-Fri 9AM – 6PM
• Office Location at Boon Lay / Jurong West, Singapore
• Basic Salary: $4000 to $4200 + AWS + VB

Requirements

• At least 3 years of Retail Marketing or FMCG food trade marketing.
• Understanding of E-commerce, digital marketing and social media are MUST.

Key Responsibilities:

1.Trade Marketing Support

• Support Marketing Director in planning and executing marketing campaigns to promote 3rd party brands at retail supermarkets.
• Coordinate marketing initiatives and promotional activities for 3rd party brand partners.
• Develop advertising materials for POSM, digital and social media channels.
• Assist in creating sales support materials and retail in-store promotions.

2.Retail Marketing for offline Gourmet Retail Shop and online company Eshop

• Support Marketing Director in implementing local store marketing, weekly promotions and activities to drive foot traffic and sales in Gourmet Retail Shop and online store to meet assigned sales target.
• Plan weekly promotions for company retail shop and online store (including selecting right mix of products and setting pricing).
• Assist in overseeing retail merchandising efforts for optimal product display and sales.

3.Marketing Apps Maintenance

• Support marketing team to maintain and update mobile apps, and platform optimization.
• Monitor and troubleshoot app performance issues for optimal functionality.
• Collaborate with UX/UI designers to enhance user interfaces and overall user experience.

#SCR-carson-cheong

⭕ Cheong Kar Chun ⭕ Team Manager ⭕ R1980386

⭕ The Supreme HR Advisory ⭕ 14C7279

Get to know the team

The Partner Engagement and Loyalty team is responsible for building strong Driver- and Delivery-Partner Communities that are well engaged and supported so that all Grab Partners will experience a sense of achievement and view their work as meaningful. 

We make an impact by helping Driver- and Delivery-Partners deliver delightful experiences and offer unbeatable value to our consumers so that consumers would be encouraged to use the Grab app more regularly to connect with our Driver- and Merchant-Partners, which in turn generates revenue for all Grab Partners. 

Get to know the role

We are looking for a witty and strategic Intern, Social Media & Partner Engagement to brainstorm and create educational content such as podcasts, short-format videos (Tik Tok, IG Reels and YouTube), and graphics targeted at Driver- and Delivery- Partners. 

We believe a successful candidate is knowledgeable about the best posting times for each social media platform, and is able to strike a delicate balance between publishing frequently and maintaining Grab Partners' interest. In successfully educating Partners, they will be able to see the impact of their daily interactions with consumers, make better consumer-centric decisions and in turn be better able to leverage on the Grab app to put them on the road towards economic empowerment.

The Day-to-Day Activities

• You will champion the brainstorming and storyboarding pieces that are relevant, sharp, memorable, and effective at prompting Partners to take action

• You will direct, produce, optimize and publish content on the team’s various social media platforms that are in line with the team’s intent and direction

• You will manage all the team’s social media platforms including Facebook Groups

• You will strategically plan and schedule copies for publication

• You will drive to increase engagement on the team’s various social media platforms through real subscriptions, likes, followings and viewership, etc.

• You are responsible for analyzing and reporting on the effects of publications

• Work closely with the marketing team to develop static and motion graphics,animations and videos for a wide variety of marketing collaterals, from campaigns to assets for social media and websites
• Able to conceptualise, develop and execute interesting ideas for marketing projects
• Support Graphic Designer in the design adaptations of any marketing materials online and offline for multiple brands
• Assist in photo shoots and product styling
• Update and manage all digital platforms such as company website, social media accounts to ensure contents are relevant and up to date
• Develop content and visuals for required social media platforms and EDMs
• Source and design company branded merchanidises
• Support Marketing Team with ad-hoc projects and events
• Other ad-hoc duties as assigned

Are you passionate in creating a campaign come to live?

Do you love storytelling and creating engaging content to connect and inspire your potential customers?

If the above describes you, we want YOU to be a part of our marketing team!

Job Description

• Plan, develop and execute integrated marketing campaigns, promotional activities and events
• Manage all forms of marketing communication efforts including in-store display materials, eDMs, social media, media publicity and digital assets
• Work closely with in-house marketing team and alongside retail team to ensure marketing message stays consistent across different communication channels
• Conceptualize and create engaging social media content to maximize follower engagement and lead generation (drive awareness and sales)
• Drive brand awareness and publicity through various platforms (website, e-commerce, LinkedIn, Facebook, IG, YouTube)
• Monthly marketing updates/report – to track, analyse communication deliverables/ marketing activity and monitor competitor activity
• Any other ad hoc duties / marketing administrative matters assigned by the Manager

Job Requirements

• Diploma in Mass communication / Communications & Media Management/ Mass Media Management preferred or relevant discipline
• Minimum 1 year experience in marketing / digital marketing or related fields
• Proficient in both English and Chinese ( fluent in speaking and writing in Chinese is an added advantage in order to liaise/handle Chinese speaking associates/materials)
• Organisational and time management skills with a creative flair
• Experienced in Canva (basic editing skills), proficient in MS Office
• Savvy with digital media, social media ( FB & IG) and website maintenance

Additional Information

Career Level

Junior – Executive

Qualification

Diploma, Advanced/Graduate Diploma

Years of Experience

1 year

Job Type

Full-Time (On-site)

Job Specializations

Marketing/ Mass communication

We are looking for an enthusiastic Customer Service Officer to be the friendly voice of our clinic! If you have a passion for helping others and excellent communication skills, we’d love to hear from you.

Responsibilities:

• Manage appointment scheduling seamlessly to ensure a smooth patient experience.
• Handle WhatsApp inquiries with professionalism and warmth.
• Respond to emails promptly and accurately.
• Answer phone calls with a friendly and service-oriented attitude.
• Answer any queries that clients may have.

What We’re Looking For:

• Excellent verbal and written communication skills.
• A positive, patient-focused mindset.
• Strong organizational skills and attention to detail.
• Ability to multitask and prioritize in a fast-paced environment.
• A background in dentistry is a plus

What We Offer:

• Bonus incentives to reward your hard work.
• Fixed working hours for work-life balance.
• A great work culture with a supportive and collaborative team.

Join our dynamic team and be part of a clinic that prioritizes not only patient care but also the well-being and growth of our employees!

Responsibilities

• Adept at translating business strategy into communications campaigns that are relevant, relatable, and effective.

• Responsible for External Communications, experience in integrating External, Executive, and Internal Communications is important, along with the ability to partner with the Marketing team to integrate campaigns and to cross-pollinate.

• Should understand how to build PESO campaigns, as well as how to build and execute on earned KOL strategies.

• Reporting directly to the Senior Director for Strategic Communications, the Communications Manager will play a pivotal role in ensuring effective communication strategies to drive organisation objectives and outcomes via Strategic Communications.

Requirements

• Bachelor’s degree in Communications, Public Relations, or related field.

• Minimum of 7 years of experience in internal communications and some experience in external & executive communications.

• Be an excellent writer and builder of relationships, he or she has strong influencing, critical thinking, collaboration, and stakeholder management skills.

• Experience working in a fast-paced environment and collaborating with cross-functional teams.

• Strong written and verbal communication skills, with the ability to tailor messaging for different audiences and channels.

• Proven track record of developing and implementing successful communication strategies that drive engagement and support business objectives.

• Self-starter who possesses strong planning and organizational skills, very resourceful

• Able to produce clear, factual and relevant information in written Business and marketing acumen and numerically inclined.

• Good project and budget management skills

• Excellent project management and organisational skills, with the ability to prioritise and manage multiple tasks simultaneously

• Technology-savvy, proficient in Microsoft Office applications and AI prompts for content

• Excellent writer and editor. Good B to B storytelling skills

• Up-to-date on current trends and best practices in communications, and can apply those skills to external and internal communications campaigns.

• Creative and with an eye for detail.

• Collaboration Skills

• Team player with strong stakeholder management skills and a focus on solutions.

• Confidence to interact and engage with Senior Leaders.

Shortlisted candidate will be offered a 6 months agency contract employment.

Licence no: 12C6060

Highlights:

• Contract duration: 10 months
• Salary range: $15/hour - $18/hour
• Working location: Maxwell MRT
• Working hours: Monday – Friday, 8:30am – 6pm.

Requirements:

• Degree holder.
• 1-2 years of experience in corporate communications & internal communications.
• Able to do video editing, graphic designing, and social media management.

Key responsibilities:

• Design internal communications content such as EDMs, articles, infographics, and videos.
• Video filming and video editing duties. Photography for event coverage.
• Publish and maintain internal communications content.
• Assist in planning and executing events.
• Provide admin and logistics support for initiatives and engagement activities.
• Other duties assigned.

Interested applicants, please apply via the job portal or forward your CV to [email protected].
We regret to share that only shortlisted candidates will be contacted.

Giovanna Widjaja
Outsourcing Team
Reg No: R22108890
BGC Group Pte Ltd
EA Licence number: 05C3053

Working location: Orchard

Working hours: 10am to 6pm (Monday to Friday)

JOB DESCRIPTION

• Develop and write clear, engaging content for a variety of platforms, including websites, social media, newsletters, and press releases
• Assist with the production of internal newsletters, bulletins, and other communication materials
• Coordinate public relations activities and ensure effective media coverage
• Manage the company’s social media presence, including creating posts, engaging with followers, and monitoring social media trends
• Ensure that all messaging and communication strategies align with the company’s mission and values
• Help coordinate and support internal and external events, including webinars, conferences, and seminars
• Manage the company’s relationships with external partners and ensure positive communication channels
• Conduct research to identify audience trends, competitors, and industry news to stay up to date on best communication practices
• Track the performance of campaigns and provide feedback for improvements
• Prepare reports on communication activities, including social media analytics, campaign performance, and media coverage

JOB REQUIREMENTS

• Minimum Diploma and above
• Strong interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders
• Entry level candidates are welcome to apply, training will be provided

EA Reg. Number: R21100629

EA License Number: 22C1278

Job Descriptions

The incumbent will undertake a six-month contract with Children’s Cancer Foundation (CCF) to support Hair for Hope (HfH) 2025. Organised by CCF, HfH is the only head-shaving campaign in Singapore that serves to raise childhood cancer awareness and funds.

Key Responsibilities

· Assist in the conceptualisation of PR and digital marketing strategies, including the development of an influencer engagement plan for Hair for Hope 2025.

· Contribute to the development, design, and copywriting of marketing materials for all CCF digital media platforms.

· Engage in media monitoring, draft press releases, and media invites, and prepare media kits to promote campaign initiatives.

· To perform other duties and responsibilities that his/her supervisors may assign.

Requirements

· Diploma/Undergraduate degree or background in Marketing, Public Relations, or Communications

· Energetic and outgoing personality, strong team player

· Able to multi-task and detail-oriented

· Good language proficiency in both written and spoken English

· May be required to work on weekends.

· A commitment of at least a minimum of six months from March 2025 till September 2025.

· Alignment to the CCF's core values of being compassionate, kindness, teamwork, pride, ownership, and commitment towards our work.

Position Objective

The Head of Marketing & Communications will be an experienced, dynamic and highly motivated individual responsible for driving the marketing and communications strategy across all areas of the school. Branding and positioning of the school within the increasingly competitive landscape of Singapore will be a key focus moving forward. The successful candidate will be expected to develop long-term strategic goals, foster collaborative relationships both within and outside of the school, and continue to showcase Stamford American International School (SAIS) as a world-class school to the local and international community. Reporting directly to the Director of Admission & Marketing, the successful candidate will contribute to the strategic direction of the whole school and will play a vital role in its ongoing success.

The Head of Marketing & Communications will be a member of the Operations Leadership Team, reflecting the position's importance and enabling the brand to permeate across functions.

Responsibilities

The job holder’s responsibility for promoting and safeguarding the welfare of children and young person’s for whom they are responsible, or with whom they come into contact will be to adhered to and ensure compliance with the relevant Cognita Safeguarding; Child Protection Policy and Procedures at all times. If in the course of carrying out the duties of the role, the job holder identifies any instance that a child is suffering or likely to suffer significant harm either at school or at home, they must report any concerns to the School’s Designated Safeguarding Lead or to the Head or indeed to the Cognita Regional Safeguarding Manager so that a referral can be made accordingly to the relevant third party services.

Management & Strategy

• Provide innovative leadership in creating a marketing, branding and communication strategy, including developing long-term goals and an annual operating process to optimise the positioning of SAIS in an increasingly competitive market;
• Lead the Marketing and Communications team to ensure a cohesive and collaborative approach to external marketing and internal communications using an omnichannel approach;
• Experience in performance marketing with active monitoring and result driven for enrolment drive;
• Foster collaboration with other departments to create streamlined marketing programmes to support all areas of the school;
• Understand and keep up with industry best practices and emerging strategies that will keep marketing and communications up to date and ensure the school maintains a competitive edge, in particular, the use of digital channels and customer data, keeping GDPR as well as PDPA compliance in mind at all times;
• Develop new creative, innovative and out-of-the-box approaches in applying the school’s messages;
• Liaise with the Managing Director, Director of Marketing and Admissions and Finance Director to develop marketing and communications financial strategies by estimating, forecasting, and anticipating requirements, trends, and variances, aligning monetary resources, developing action plans, measuring and analysing results;
• Be a member of the crisis management team, managing the response to and communications around both planned and unplanned situations across multiple media to both the internal and external community as appropriate;
• Work alongside other senior leaders to contribute to and shape the whole school strategy, infusing our brand thinking and elevating SAIS’s position as the school of choice for families in Singapore.
• Own and manage the marketing and communication budget to generate desired output.

Marketing

• Lead the development and execution of a thorough and integrated external marketing strategy aligned with the school’s strategic objectives, including digital marketing, 3rd party media, outdoor advertising and others.
• Elevate SAIS’s brand awareness and competitive positioning to create a clear and transparent brand strategy, successfully leading the marketing team from the conceptualization of a strategy to execution;
• Effectively lead and manage the Marketing team by communicating and demonstrating the school’s values, policies, and procedures; work closely with the marketing team to ensure that they are functioning effectively and efficiently;
• Oversee the ongoing development of the school’s website and portals, including brand, design, content, layout, functionality and search engine optimization and measurement;
• Review and oversee the development and maintenance of a range of marketing collateral (both online and print) to support the school’s brand and proposition, including digital marketing assets (Statics and Video), marketing brochures, exhibitions assets, corporate premiums and translation of materials.
• Lead the PR/Advertising strategy to reinforce the school’s brand and proposition and optimize its exposure on online sites and coverage in printed publications;
• Lead the school’s digital and social media strategy for branding and leads generation and long-term marketing goals
• Ensure a presence on key listings and directories and an integrated content strategy across relevant social networking platforms, including, but not limited to, Facebook, Twitter, YouTube, Instagram, Flickr, Pinterest, and LinkedIn.
• Formulate an effective SEO strategy for growth and market share, including on-page and off-page SEO.
• Oversee the execution of Marketing and Admissions events, including Open Houses, Exhibitions, Seminars and Webinars, and any other lead-generation events.
• Effectively utilize CRM and Marketing automation tools in customer journey management and lead nurturing
• Perform regular market research and gather market intelligence for decision-making
• Work closely with the Director of Marketing and Admissions to develop and execute an effective marketing program that promotes positive relationships and reputation with the community (internal and external) and attracts prospective parents and students.

Communications

• Formulate a communications strategy aligning internal and external communication channels and messaging in accordance with brand voice;
• Review and monitor the effectiveness of existing internal communication processes and practices and work closely with the Communications Manager to develop and shape an ongoing and effective internal communications strategy;
• Contribute to producing a high volume of communications and content to an elevated standard that is in line with the School’s vision and values. This includes writing high-level marketing copy and editing/refining the work of others to sharpen the messaging and apply tonal consistency.
• Drive the Communications Team to define, shape, and follow a clear process to provide accurate, tonally appropriate communications relevant to all types of situations and delivered to the right target audience.
• Effectively lead and manage the Communications team by communicating and demonstrating the school’s values, policies, and procedures; work closely with the Communications Manager to ensure that the Communications team is functioning effectively and efficiently;
• Oversee the execution of the internal communications strategy, led by the Communications Manager;
• Oversee the collaboration and communication with different members of the community to build support and understanding and collate feedback to shape the communications strategy;
• Support the Communications Manager in working with the Management and Leadership Teams to ensure the timely and effective communication of important messages to the community via the school’s communication channels;
• Oversee a consistent and clear communication of Stamford’s corporate identity and communication processes to staff and ensure all internal communications support the brand.
• Oversee the creation and development of various internal communication initiatives, including key publications such as the Superintendent Weekly Wrap-up, Stamford Pride, Year Books.

Photography and Videography

• Oversee the management of photography and videography of all school events;
• Oversee the effective use of photography and videography across all internal and external communication tools, according to the school’s Photo and Video Policy.
• Maintain a library of assets for various marketing and communication purposes.

Position Requirements

Experiences:

• A minimum of 10 years’ experience in managing brands and developing creative and innovative marketing strategies for both offline and online mediums/channels in formulating effective marketing outreach.
• Experience in Performance Marketing and lead generation mechanism which drives enrolment
• Experience in managing a marketing and communication team from conceptualisation of a strategy to execution.
• Proficient in digital marketing and online and offline marketing integration, accompanied by SEO knowledge for sustainable results.
• Experience in marketing technology and modern marketing approaches in accordance with marketing intelligence and media consumption patterns of the target audience.
• Experience in data-driven strategies and able to incorporate ROI and metric-driven models, CRM systems, databases and marketing automation
• Proficiency in using various software such as Microsoft Dynamics, Google Analytics, Microsoft Clarity, CMS, SEMRush/Ahref, Mailchimp, and Adobe Creative Suite, for example.

Personal Attributes:

• Exceptional leadership and communication skills to inspire and collaborate with a cross-functional group for a unified direction in accordance with the organization’s vision.
• Strong strategic thinker with a passion for tactical and detailed marcoms execution.
• Strong project management and time management skills in driving cross-functional projects
• Effective analytical skills to properly evaluate market situations and competitions and adapt quickly for results.
• Excellent people management skills to effectively manage the Marketing and Communications team while driving performance for lead acquisition through various avenues.
• Passionate about the education industry and supporting a community of students, staff, and the larger Stamford American Community.
• Excellent communication and presentation skills with the ability to communicate across all levels of the school and its community.
• High cultural quotient to engage a community with a wide variety of cultural and religious backgrounds.
• The ability to be efficient, flexible and adaptable in a pressurized environment.
• The ability to work independently, to be self-motivated, proactive and forward-thinking.

Qualifications

• Bachelor’s degree in business or marketing, communications or a related field (essential).
• A Master’s in Business Administration or Marketing will be an advantage.

Working Conditions

• Role will be based out of the SAIS Woodleigh campus.
• 40 hours of work per week, some flexibility (weekend, evenings).
• Occasional staff meetings and trainings.
• Expected to participate in some duties outside of work hours.

Terms of Employment

● Working Hours 8:00 am – 5:00 pm, Monday to Friday

● Annual Leave 21 working days

● Medical Benefits: Medical insurance provided where applicable

● Sick Leave/Hospital Leave: 60 days hospitalization leave including 14 days sick leave

● Probation Period: 3 months from date of commencement

● Referee request: Required

● Background Check: Required

Stamford American International School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Pre-employment background checks are mandatory and appointments are strictly subject to confirmation that all reference and background checks are completed to the satisfaction of Cognita, Stamford’s parent organization.

We are an equal opportunity employer and disallow discrimination of age, ethnic origin, nationality, gender, religion, sexual orientation, family status, pregnancy, marital status, medical or mental health history, physical characteristics or disability. We welcome applications from all qualified candidates.

Please note that only shortlisted candidates will be notified.

Key Accountabilities:

• Spearhead employer's global public relations team, ensuring seamless operations and fostering continuous growth across diverse regions.
• Cultivate and strengthen employer's media partnerships worldwide, establishing enduring relationships built on trust and mutual benefit with key media stakeholders in Southeast Asia, Latin America, Europe, and beyond.
• Develop and execute strategic plans for employer, uncovering captivating narratives and amplifying brand awareness and recognition through innovative B2B and B2C initiatives.
• Oversee content promotion, press releases, and other strategic efforts for multiple game products at various stages, driving the success of game publishing endeavors.
• Lead or participate in employer's corporate social responsibility (CSR) and government relations (GR) initiatives across multiple regions, nurturing long-term partnerships with key stakeholders.

Candidate Profile:

• Bachelor's degree in Public Relations, Communications, or a related field.
• Minimum 5 years of experience in public relations, with at least 3 years of team management experience and a proven track record of leading multinational teams.
• In-depth knowledge of the gaming industry and esports landscape, with priority given to candidates with relevant experience in internet or gaming companies.
• Expertise in media relations management, employer brand development, crisis management, and other PR functions, with preference for candidates who have independently managed a company's PR function.
• Experience in government relations and corporate social responsibility is a plus.
• Open to learning, embracing new challenges, and adapting to changing environments.

We regret to share that only shortlisted candidates will be notified.

www.dadaconsultants.com

Data provided is for recruitment purposes only

EA Registration Number: R21102607

Business Registration Number: 201735941W

Licence Number: 18S9037

http://www.dadaconsultants.com/

—------------

EA License number : 20S0283

EA Personnel : R1332294