Position Purpose:
This role as Product Executive will be accountable to develop, plan and execute marketing, sales and promotional strategies within the brand’s guidelines to support and achieve the sales plan. Together with the Head of Commercial, this role will oversee, orchestrate and execute the brand’s product planning and retail execution, creating a consistent and engaging brand experience that is consumer focused.
Key Responsibilities: Channel & Retail Marketing
• Be the key marketing liaison - Develop and implement a go-to-market channel marketing plan including promotion, animation, communication, partnerships and consumer activations.
• Ensures timely and perfect execution of all marketing activations offline and online at all times.
• Analyse potential partner relationships for product range, positioning strategy, pricing and promotions.
• Communicate effectively with all channel partners to align, plan and execute all product and trade marketing objectives, plans and activations before, during and post animation.
• Deepen channel customer development through New User program activations.
Product Management
• Consolidate and update Global team of post campaign reports and provide sales results and analysis monitor. Report all ROI of all programs for management reporting and feedback.
• Responsible for all free goods management for product launches and trade and retailer activities.
• Management and tracking flow of product registration in Singapore to ensure timely registration.
• Conduct market trend analysis, monitor competitors’ moves and plan proactive actions
• Responsible for the seamless execution of all product launches and trade marketing activities following the Marketing Calendar in collaboration with VM, sales and training team, with the aim to build brand awareness, recruit new customers, retain existing customers and increase purchase consumption.
• Business and channel sales performance tracking and analysis, launch follow-up and action plan development. • Implement Door-by-Door Marketing plan (events and promotions)
• Budget Management: Responsible for full A&P management
Administrative Duties
• Includes routine administrative duties such as vendor/PO creation and others as briefed.
Requirements:
• Degree holder specializing in Business / Marketing
• Preferable with minimum 2 year of product or marketing experience
• Strong ability to multi-task; strong project management skills with good time management ability.
• Proficient in MS Office, strong in excel (pivot table, vlookup)
• Good communication, presentation and interpersonal skills
• Good analytical skills with ability to grasp numbers
• Good business insights to the industry and strong business acumen.
• Proven track sales record in a target driven environment.
• Confident and independent individual with entrepreneur spirit
• A strong team player with the ability to work in a fast-paced, dynamic environment
• Resourceful and creative with a positive can-do attitude
• Good written and verbal communication skills, both English and Mandarin.
