Company Description
Located in the heart of Orchard Road, our client is Singapore’s new lifestyle hotel that is elevating the Orchard Road experience with experiential stays that enrich the lives of our guests. From 326 stylish guestrooms and suites to an outdoor pool with cabanas to two trendsetting restaurants and bars with Southeast Asian cuisine refined with a modern twist, this is a unique playground for our guests’ imagination. Multi-functional event spaces embody a convergence of business and pleasure.
Job Description
Reporting to the Director of Marketing, the Senior Digital Marketing Manager is responsible for the hotel’s digital marketing and social media efforts to drive brand awareness, brand engagement, and revenue generation. The incumbent must champion all digital marketing initiatives such as paid advertising, retargeting, and search engine optimization; consistently analyze the performance and results, monitor 3rd party platforms and ensure that the hotel’s websites are updated and optimized. The incumbent should also expand the hotel’s digital footprint and oversee our social media efforts; increase engagement and identify new channels that align with the hotel’s marketing direction.
Responsibilities
Business Performance:
- Develop and implement a cohesive digital marketing strategy for the hotel, aligning it with the overall marketing objectives and business goals. Identify target audiences and create tailored campaigns to engage and convert potential customers.
- Develop and execute Digital Marketing initiatives on owned channels as well as applicable third-party channels. These include website/microsite management, content marketing, Social Media Marketing, SEO management, retargeting, organic and paid campaigns management, and OTA content optimization.
- Develop a strong understanding of digital and analytics platforms to maximize revenue opportunities. Monitor and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns. Generate regular reports, provide insights and recommendations, and adapt strategies as needed to achieve marketing goals.
- Increase traffic flow through direct and semi-direct online channels to boost the property's overall revenue. Prioritize the hotel’s websites as the primary electronic distribution channel and oversee its online presence across multiple digital platforms, such as the official website, social media channels, and online travel agencies (OTAs). Improve online listings and ensure guests receive accurate and current information.
- Drive organic traffic and improve search engine rankings through effective search engine optimization (SEO) strategies.
- Conduct regular quality assurance audits on the hotel's descriptive content & images to ensure parity on all channels and integrity with the brand website.
- Identify and evaluate new online marketing opportunities to increase direct internet traffic and drive online production.
- Manage and grow the hotel's presence on social media platforms, including Facebook, Instagram, and LinkedIn. Develop and implement engaging content, respond to user comments and inquiries, and actively engage with the online community.
- Collaborate with content creators to develop engaging and relevant content for the website, social media, and other marketing campaigns.
- Generate video/image content with exceptional writing skills for websites and social media
- To carry out duties, projects, and other assignments as required by the Director of Marketing
Involvement in wider Job Functions/Relationships:
• Uphold AccorHotels Values of Guest Passion, Sustainable Performance, Spirit of Conquest, Innovation, Trust, and Respect in the execution of all duties and responsibilities and in ensuring full compliance by all departments.
• Participate and support sustainability in corporate initiatives and programs such as Planet 21 – Corporate Social Responsibility, Diversity and Inclusion (RiiSE), etc.
• Perform any other duties and responsibilities that may be assigned
Requirements:
Knowledge and Experience
- Bachelor’s degree required
- Minimum 6 years experience in digital marketing, preferably within the hotel or hospitality industry.
- In-depth knowledge of digital marketing channels, including SEO, SEM, social media, and content marketing.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Manager, and social media scheduling tools.
Competencies
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent leadership and team management skills.
- Creativity and a keen eye for design and aesthetics.
- Exceptional communication and interpersonal skills.
- Self-driven & results-oriented.
- Up-to-date with the latest trends and best practices in digital marketing.
- Proven ability in photography, videography, and photo-editing software is an advantage.
