Assistant Digital Marketing Manager - RETAIL / FMCG - S$7,000
10 months ago
Well-established retailer seeks professional individual for the role of Assistant Digital Marketing Manager!!
Budget for the role: $7,000
Responsibi..
Well-established retailer seeks professional individual for the role of Assistant Digital Marketing Manager!!
Budget for the role: $7,000
Responsibilities
- Influence & work effectively within the Digital & Social Media Marketing team and across functions to achieve shared goals, such as Product Marketing, Store Marketing, Product PR, In-house Creative, Store Operations, Merchandising Planning and In-store/Visual Merchandising teams
- Develop strong relationships with Global Headquarters to push forward locally-driven initiatives
- Preparing and presenting digital marketing strategies and plans; and timely reports for senior management’s approvals
- Steer agency partners to plan and execute digital campaigns and initiatives, ensure timely campaign implementations & asset rollout, as well as optimisations of results
- Oversee ongoing training and development of team member, ensure he / she is suitably skilled for the job
- Coach and ensure quality of work produced by team member is up to expectation
- Lead through example, and foster appropriate culture within the performance marketing team
- Responsible for the overall Singapore digital traffic and sales / revenue growth. Able to define key success factors and performance metrics for all activities and analyse results in the context of driving overall business KPIs.
- Strategize and design digital marketing roadmaps and key digital campaigns (e.g. double digit festivals) taking into account SEM, SEO, O2O and Affiliate Marketing.
- Formulate mid-term, seasonal, monthly and weekly plans and strategies to achieve performance marketing KPIs
- Set and achieve quantifiable goals for all online activities under performance marketing
- Budget management of always-on media and eCommerce campaigns to yield the most optimum return on investment (ROI)
- End-to-end ownership of performance marketing campaigns, inclusive of creative briefs, ad copy review and channel optimisation, while ensuring alignment with business objectives.
- Analyse, review & reporting of channel performance, while leading initiatives to build and champion global best practices.
- Be part of the process to strictly adhere to online creative guidelines. Build, enhance and translate our brand identity to digestible consumer fronting content
Requirements
- Digital performance experience with proven track records in FMCG or fast-paced, high-growth retail environment
- Bachelor Degree in Marketing, Business, Communications, Analytics or a related field
- Hands on experience in running paid media, campaign planning, and knowledge self-serve platforms such as Google Ads, Meta, 3rd Party Networks are required
- Experience on reporting/ Google Analytics tools is a must. Experience with agency management and affiliate marketing is a plus.
- Strong outcome-based, result-oriented mindset
- Performance-driven and direct-response minded when it comes to conceptualising and optimising performance creatives
- Multi-tasker who can manage multiple projects simultaneously with strong project management capabilities
- Analytical mindset with a curiosity to glean insights from data & translate into actionable plans
- Resourceful with problem solving attitude, and an affinity to challenge status quo and find solutions within operating constraints.
- Team player with a can-do attitude who enjoy working in a fast-paced environment
- Excellent communication and collaboration skills, with the ability to work cross-functionally and with external partners
- Attention to detail with good levels of accuracy
- Microsoft software [Excel, PowerPoint, Word], Google Analytics
- Ability to analyse data and think strategically during execution.
- Highly articulate with the ability to write, communicate and present well.
- Strong in crafting message hierarchy and prioritization, able to streamline key messages across multiple campaigns & launches
Interested applicant, kindly submit full-detailed resume to [email protected]
We thank all applicants for writing in. Only shortlisted candidates will be notified
For candidate who applied for the advertised position is deemed to have consented to us that we may collect, use or disclose your personal information for purpose in connection with the services provided by us.
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