JOB PURPOSE

The Product Marketing Manager is responsible for the overall performance of a business unit with regards to sales, margin, inventory, quoting strategies, suppliers, and the ongoing development of the employees.

PRINCIPAL ACCOUNTABILITIES

Set & achieve sales and margin budgets & objectives

• Perform all necessary research and analysis to establish achievable but yet aggressive sales and profit margin goals by class and by supplier.

Business unit quarterly business review

• Review entire business KPI (Key performance indicators) with business unit. Determine actions required to meet objectives. This is an all-encompassing review: sales, inventory, profit margin, in addition to performance to SLA (Service Level Agreement); supplier performance, customer performance, staff development, etc.

Supplier relationship management

• Build and maintain relationships with all suppliers at the appropriate levels. Supplier Champions are assigned for each supplier.

DPP pricing negotiation

• In conjunction with the Global Commodity Manager, negotiate preferential pricing for Future on stocking devices. For focus suppliers, the Director is responsible.

Product knowledge

• Understand the basic technologies for which you are responsible. Top end applications, basic electronic function the product does in a circuit. Understand the market trends of the end application as fluctuations can influence supply and demand.

Market knowledge

• Understand and communicate competitive landscape, product availability, pricing trends.
• Maintain close scrutiny on market conditions (lead-time and lead-time trends) to establish when inventory needs to be increased in anticipation of future market developments.

RESPONSIBILITIES

• Perform all necessary research and analysis to establish achievable but yet aggressive sales and profit margin goals by class and by supplier.
• Review entire business KPI (Key performance indicators) with business unit. Determine actions required to meet objectives. This is an all-encompassing review: sales, inventory, profit margin, in addition to performance to SLA (Service Level Agreement); supplier performance, customer performance, staff development, etc.
• Build and maintain relationships with all suppliers at the appropriate levels. Supplier Champions are assigned for each supplier.
• In conjunction with the Global Commodity Manager, negotiate preferential pricing for Future on stocking devices. For focus suppliers, the Director is responsible.
• Understand the basic technologies for which you are responsible. Top end applications, basic electronic function the product does in a circuit. Understand the market trends of the end application as fluctuations can influence supply and demand.
• Understand and communicate competitive landscape, product availability, pricing trends.
• Maintain close scrutiny on market conditions (lead-time and lead-time trends) to establish when inventory needs to be increased in anticipation of future market developments.
• Based on business unit strategy, review all CBO for assigned branches to identify potential issues and sales and profit margin opportunities.
• Prepare and execute quarterly reviews and ensure that we deliver on our commitments to suppliers by creating realistic objectives and follow through on action items.
• Plan and prepare meeting agenda for communication meetings. Present & discuss relevant information in a timely and effective manner. It should include topics such as Service Level Agreement, sales, profit margin, quoting, training, market conditions.
• Negotiate special returns with suppliers where we require additional flexibility outside of contractual rotation/scrap allowance. In addition, special returns need to be actioned by any individual who is able to use their relationship, developed with the supplier, to gain a favor.
• Identify and maintain parts in inventory where sales and marketing needs to be alerted to tightened availability for appropriate business reasons (market conditions, manufacturing issues, etc).
• Approval of quotes based on a dollar threshold set by business unit.
• As appropriate, visit selected customers in the field, and participate in customer visits at corporate headquarters. Prepare and present appropriate information.
• Expedite existing supplier purchase back orders for stocking and/or specific customer requirements. For those situations where greater effort and relationship is required to achieve satisfactory results.
• Target and sign new franchises.
• Determine initial inventory investment, execute on supplier development plan.
• Perform range reviews to determine top non line items to create and purchase.
• Assign quotes by branch and balance workload across quoting positions in a business unit.
• Update cost books, lead-time, factory stock, cross reference files for dashboard and business unit shared drive.
• Adjust CBO pricing upwards in appropriate business conditions (supplier cost increase, restricted availability, etc).
• Prepare and present product related material to increase knowledge base of marketers and / or sales. Includes arrangement of suppliers / reps to conduct training sessions.

REQUIREMENTS

• A Degree qualification or equivalent in a relevant field of study.
• At least 5 years of relevant working experience focused on product marketing.
• Experienced in the electronics industry within distribution, component manufacturers and/or EMS companies is highly advantageous but not a must.
• Overseas travel is required for this position.

Working location: ESR BizPark Changi (short walking distance from Expo MRT station)

In cooperation with the Director of Marketing Communications, his/her role is to assist for all key marketing, and events of the properties including above and below the line marketing, digital and content marketing, creative and communications development, events planning and organising to support the business objective set for the hotel marketing communication planning, budgeting, execution, reviews and results measurement taking in consideration the available brand standard and tools.

PRIMARY RESPONSIBILITIES

• Assist to strategise, draw up and execute marketing and promotion plans and activities to promote the hotel’s products, services, facilities and promotions, as well as measure, analyse and evaluate performance of these marketing efforts.
• Assist to implement Dusit graphic standard in guest collaterals, sales collaterals and advertising execution to ensure that each items is in line with the Dusit graphic standard and is validated by the Corporate Office.
• Assist to support the sales & marketing department by developing the hotel sales and marketing tools including presentation file, corporate gift, media kits, multimedia tool etc. to ensure the most appropriate communication of the hotel, the product and the brand.
• Assist to develop and implement the advertising, collateral and promotional materials of the hotel including its F&B, spa, golf and recreation outlets as well as actively promote the hotel’s outlets into the market.
• Assist to manage creative developments such E-Newsletters, posters, flyers, banners, advertisements as well as update TV and other displays in hotel guest rooms and public areas.
• Assist to manage hotel’s marketing assets and platforms including media library, photography & videography, simple creative designs, website, microsites, mobile apps, social media, and others.
• Provide assistance in hotel’s Events, PR and media relations, activities and activations, including copywriting of press releases, media seeding, KOL collaborations, event coverage and other marketing support.
• Assist to manage and promote the hotel’s customer relationship programs
• Seek partnership and joint promotions with credit cards companies, magazines, airlines, NTOs, websites, mobile networks, consumer brands and business associations.
• Develop and maintain excellent working relationship with internal and external departments, business associates, suppliers, stakeholders, sponsors and guests.
• Be the hotel representative in both internal and external functions and events.
• Conduct marketing surveys for hotel and compile the report with marketing suggestion.
• Manage the hotel’s database including gathering more new potential, maintain the exiting as well as develop the database and the hotel’s email marketing.

JOB REQUIREMENT

• Minimum education of Bachelor degree in Public Relations, Mass Communications or relevant discipline
• Minimum of 1-2 years relevant experience in a similar capacity
• Possess a quality to establish strong media and social connections.
• Have a positive attitude toward challenges and the drive to excel
• Have good communication skills in written and spoken English

*Only shortlisted candidates will be notified.

For any enquiry, please WhatsApp to 92344805

Dusit Thani Laguna Singapore Hotel also offers many other career opportunities in our operations that might be of interest to many others. Our Recruitment Managers will be delighted to meet any of your friends, associates including relatives who might be keen to explore a career with us. Start by connecting them to talk to us TODAY!

By expressing your interest and submitting an application with Dusit Thani Laguna Singapore, you agree that the personal data that you have submitted will/may be used and disclosed by our group of companies for the purpose of processing your employment including the evaluation of your suitability, background screening, contacting you regarding your employment and notifying you for future career opportunities. You shall be deemed to have agreed and acknowledged that in the course of the collection, use and disclosure as described above, relevant personal data may also be transferred outside Singapore.

At Shangri-La Singapore we are a heart-warming family. We share something powerful – our genuine care and respect for others. Our strength lies beyond our harmonious surroundings and hideaway locations. It lies in our core values that guide us to treat each and everyone with honour, as kin, as family. We strive to be the preferred employer by providing great benefits, tranquil and sincere working environment, work-life balance and effort recognitions.

Set in 15 acres of lush greenery just minutes from the vibrant Orchard Road shopping belt, the Shangri-La Hotel, Singapore is a tranquil, sophisticated urban retreat whether travelling for business or leisure. It features 792 luxurious guestrooms and suites across three distinct wings, which include unique family-themed rooms, supported by a host of dedicated family-focused amenities.

We are looking for a Sales Executive to join our team!

As a Sales Executive we rely on you to:

• Drive group lead conversion to achieve the set segment sales goals and targets for the Singapore hotels.
• Qualify prospective clients considering the goals set forth in the sales strategy, negotiating optimum rate for the benefit of the business.
• Sell all facets of hotels in Singapore. In assigned territory, responsible for rooms, catering, food & beverage and other revenues as set out in the hotels’ budgets.
• Proactively seeks in-depth knowledge of accounts owned to understand total revenue impact on the hotels for better negotiation opportunities.
• Maintain excellent relationships with existing accounts and solicits new business.
• Conduct all sales activities including sales blitzes, telesales, sales calls, site inspections, entertainment, business trips (domestic and international), attendance at trade shows, and other assigned sales related activities.