Kiztopia is a successful start-up and the biggest indoor children playground in Singapore! We are seeking a highly motivated and skilled Marketing Executive to join our team in Singapore. As the Marketing Executive, you will be responsible for developing and executing comprehensive marketing strategies to enhance our brand presence and drive business growth. Your primary duties will include planning, implementing, and optimizing marketing campaigns across various digital and traditional channels. You will also play a key role in expanding our social media footprint and engaging our target audience effectively.
Highlights of what we offer:
- Dynamic, fun and rewarding working environment
- Close knitted team
- Good employee benefits (eg. medical insurance, on job training, etc.)
- Career growth and development opportunities
Roles and Responsibilities:
1. Lead and manage comprehensive marketing campaigns across various channels from conception to analysis.
2. Oversee website and social media accounts, ensuring timely updates, engagement, and innovative campaigns.
3. Develop and distribute engaging content, including email newsletters, to enhance audience engagement and support marketing goals.
4. Analyse marketing data to provide actionable insights and optimize future strategies and campaigns.
5. Generate creative ideas and contribute to strategic marketing plans to promote brand awareness and achieve growth objectives.
6. Create and develop marketing materials that align with brand guidelines and support marketing objectives.
7. Conduct competitor research and monitor market trends to inform and refine marketing strategies.
8. Support various departments with ad-hoc duties to contribute to overall marketing success.
Job Requirements:
1. At least 1 year experience in marketing or a similar role.
2. Creative and passionate about marketing, and have a working knowledge of current marketing tools and channels including social media platforms.
3. Excellent verbal, written and interpersonal communication skills.
4. Able to work independently and effectively under tight deadlines in a fast-paced environment.
5. A good team player with a high level of enthusiasm, drive, initiative and commitment
Qualifications Requirements:
1. Diploma / Bachelor’s degree in Marketing, Communications, or related field.
Technical Competencies:
1. Experience with tools like Hootsuite or MailChimp, and major platforms such as Facebook, Instagram, WeChat.
2. Proficient in tools like Google Analytics for tracking and reporting marketing performance.
3. Familiar with WordPress or similar CMS platforms.
4. Basic knowledge of Adobe Creative Suite or Canva.