As a Corporate and Investment Bank Marketing Manager, APAC, you will strategically position and promote Barclays’ complex wholesale financial products and services to sophisticated corporate and institutional clients. Based in our Singapore office, you’ll collaborate with creative agencies and internal business heads, product owners and sales executives to develop dynamic marketing initiatives aligned to commercial objectives that effectively communicate the strategic advisory, financing and risk management solutions Barclays offers.
Barclays is one of the world's largest and most respected financial institutions, established in 1690, with a legacy of success, quality, and innovation. We offer careers that provide endless opportunity – helping millions of individuals and businesses thrive, and creating financial and digital solutions that the world now takes for granted.
At Barclays, we offer a hybrid working experience that blends the positives of working alongside colleagues at our onsite locations, together with working from home. We have a structured approach where colleagues work at an onsite location on fixed, ‘anchor’, days of the week, for a minimum of two days a week or more, as set by the business area (or nearest equivalent if working part-time hours). Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that as we continue to embed our hybrid working environment, we remain in a test and learn phase, which means that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.
What will you be doing?
- Developing relationships across business units in APAC to identify & develop strategic marketing campaigns that support the commercial objectives of the CIB
- Creating thought leadership content in conjunction with economists, investment bankers and traders on technical financial and economic topics
- Supporting to deliver the CIB’s global digital strategy targeting Institutional Investors and C-suite clients and ensuring that all digital tactics are fully aligned with business objectives
- Directing a mix of internal resources and external agencies to create marketing communications including articles, videos, social posts and event materials
- Managing reputational, compliance, legal and other risks associated with marketing complex financial products by adhering to comprehensive approvals processes
- Coordinating closely with Corporate Communications, Events and Citizenship teams to amplify Barclays brand in Asia
- Acting as the regional eyes & ears for the global CIB Marketing team, keeping the broader team up to date on Asia-based initiatives that could be utilized widely in our global efforts
- Being responsible for monitoring market trends and competitor activity, and overseeing advertising and marketing activities to ensure the approach is tailored and relevant
What we’re looking for:
- Progressive experience in relevant marketing roles
- Degree in Business, Communications or Marketing
- Understanding of B2B marketing, preferably with prior experience in the financial services sector
- Exceptional English oral and written communications skills, Mandarin language proficiency to manage communications with Mandarin speaking clients
Skills that will help you in the role:
- Motivated self-starter who is comfortable finding a way forward on projects with limited oversight and/ or incomplete information
- Ability to develop highly effective relationships with internal stakeholders and external agency partners across regions and time zones, including UK and US
- Significant results orientation with ability to convert strategy to action for flawless execution within budget, while remaining flexible and adaptable in approach
- Experience producing content for digital channels specifically, as well as channel specific knowledge (LinkedIn, Twitter, Instagram, web, and the like)
Where will you be working?
Our office is located in Marina Bay Financial Centre, which has been carefully crafted into a “city in a garden”. Overlooking the scenic skyline along the Marina Bay waterfront, the green spaces and rooftop terraces have been designed to optimise employee well-being. The centre provides an integrated live-work-play development, surrounded by shops, restaurants, gyms and an alfresco dining area. Our convenient office location means you’re just a 5-minute walk from the nearest MRT station.
