ByteDance
Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, Helo, and Resso, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content.
Why Join Us
Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve.
Join us.
Join the Innovative BytePlus Team
As part of BytePlus, you'll help enterprise customers build what's next for their business. Leveraging Bytedance's cutting-edge technologies, we are devoted to developing innovative products and solutions to shape the future. We help our clients to focus on what truly matters. Centering on innovation and excellence, we create gamechanging solutions that help businesses to unleash their potential. You can help us to achieve our mission.
The Product Marketer will lead the go-to-market strategy for our innovative AI, recommendation, video and cloud-based products. This role requires a strategic thinker with deep technical and industry knowledge, startup agility, and a proven track record in successful in fast-paced environments.
Key Responsibilities:
1. Go-to-Market Strategy: Develop and execute comprehensive go-to-market plans including product launches and promotional campaigns. Define target markets, customer segments and collaborate with sales, product management, and other stakeholders to align on product strategy and messaging.
2. Market and Customer Analysis: Understand customer needs, market trends, and competitive landscape in emerging technology space, AI, video, cloud computing. Analyze market data to identify opportunities and threats. Provide insights and recommendations based on research findings to inform product development and marketing strategies.
3. Product Positioning and Messaging: Develop clear and compelling product positioning and messaging that differentiates our products in the market. Create value propositions and key messages for target audiences, particularly for technical and enterprise customers. Ensure consistency of messaging across all marketing and sales channels.
4. Content Development: Create high-quality marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content. Develop and manage content for digital marketing campaigns, including social media, email, and paid advertising. Translate complex technical concepts into easy-to-understand marketing materials.
5. Demand Generation: Plan and execute demand generation campaigns to drive product awareness and customer acquisition. Collaborate with the demand generation team to optimize lead generation and nurturing efforts. Measure and analyze campaign performance, making data-driven decisions to optimize results.
6. Performance Measurement: Define and track key performance indicators (KPIs) to measure the success of product marketing efforts. Provide regular reports and insights to senior management. Continuously optimize marketing strategies based on performance data and market feedback.
7. Startup Agility: Adapt quickly to changing market conditions and business needs, characteristic of a startup environment. Implement innovative marketing strategies to achieve rapid growth. Leverage limited resources efficiently to maximize marketing impact
Qualifications
Who You Are
The right candidate will have relevant experience within the tech industry, particularly in relation to AI, Data, Cloud and Video solutions.
Minimum Qualification
- Bachelor’s degree in Marketing, Business, Computer Science, or a related field
- Minimum 5 years of experience in product marketing, with at least 2 years focused on AI and public cloud products.
- Proven track record of successful product launches and demand generation campaigns in fast-paced startup environments.
- Deep understanding of AI technologies, video, machine learning, and public cloud platforms (e.g., AWS, Azure, Google Cloud).
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
Preferred Qualifications:
- Experience with competitive analysis, and customer segmentation in the tech industry.
- Proficiency in marketing automation tools, CRM software, and digital marketing platforms.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Strong leadership skills and the ability to influence stakeholders at all levels of the organization.
- Entrepreneurial mindset with a proactive, innovative approach to problem-solving.
ByteDance is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At ByteDance, our mission is to inspire creativity and enrich life. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
