About the Role:
As a Regional Marketing Manager you will oversee regional marketing strategies for South East Asia (SEA) and align with the SEA Go-To-Market team to deliver on quarterly and annual revenue targets. This role is primarily responsible for planning, orchestrating, and delivering regional marketing programs for delivering marketing generated pipeline. In this role, you will develop vertical and regional focused marketing programs by integrating 360 degree marketing campaigns across digital, content, and
field marketing to capture and create demand. You will be responsible for amplifying the CleverTap brand through high-touch activations, events, PR, and ABM. In this role, you'll have an opportunity to define the SEA marketing strategy alongside sales leadership.
You will own the regional marketing budget and will be responsible for driving the ROI. By driving the field marketing and in-region marketing-sales alignment strategy, you will be a critical leader in establishing best-in-class practices across the organization.
What will you do:
- You will work cross-functionally to further implement and expand foundational
marketing programs and processes, and apply a region-centric strategy that supports local teams’ revenue attainment.
- Build strong relationships across the organization and even stronger relationships with your cross-functional partners within SEA and the central marketing team at the HQ with the goal to ensure that regionalized programs are smoothly, and fully, executed while sustaining high levels of growth.
- Own the entire SEA marketing business and build the demand strategy for the region that drives our growth objectives in collaboration with local Sales leadership.
- Own the Marketing pipeline number for SEA, including direct ownership of field marketing, and matrixed ownership of demand gen programs run from HQ.
- High focus on Sales Accepted Lead (SAL) generation.
- Partner with India Sales leadership and the global Marketing team to develop and build scalable and predictable programs for the SEA market.
- Own the field marketing (in-person and virtual events, webinars) plan for the region to drive demand, client engagement and brand awareness. Support and coach the regional SEA Field Marketing Manager.
- Work closely with Channels Org and Customer Success teams to drive Partner Marketing and Customer Marketing programs in the region
- Serve as the region's voice for regional nuances and differentiators to/from the field that will allow for a constant feedback loop, externally and internally, to iterate and evolve programs.
- Develop innovative integrated campaigns in partnership with the global demand gen team to deliver in-region results.
- Collaborate with the Global PR team to design and deliver PR communication for the region.
- Collaborate with Global Content Marketing to ensure regional representation on the global content calendar, including regional case studies, localised product launches, and event announcements.
- Deliver demand generation metrics and OKRs with a laser focus on data, specifically leading the local forecasting, measurement, and analysis of the Indian Marketing strategy’s impact.
- Travel regionally and interface directly with customers, prospects, and partners to support lead generation and pipeline development efforts, including hands-on involvement in the execution of live programs.
What we are looking for:
Must have:
- At least 10+ years experience in key marketing areas.
- B2B SaaS marketing experience
- Bachelor's degree required
- Proven credentials for pipeline generation strategy and execution.
- Should have worked closely with field sales and partnerships teams.
- Experience with digital marketing, events, account-based marketing (ABM)
- Highly developed interpersonal and communication skills to work with and maintain long-term relationships with peers, customers, prospects, and influencers.
- Strong organizational skills coupled with the ability to formulate and communicate strategy.
- A self-starter with the ability to work independently and as part of a team.
- High aptitude for looking at problems as opportunities, and working cross-
departmentally to create unique solutions to solve them for the benefit of the region and the company.
- Travel as and when required.
Good to have:
- Experience in the MarTech space
- Experience in implementing bottoms-up SAL-focused regional marketing initiatives
