Join the Bacha Coffee team

Great ideas start with coffee, Bacha Coffee starts with you. We are headquartered in Singapore with coffee rooms and boutiques in Europe and Asia currently. We are expanding aggressively to achieve a worldwide presence in the upcoming months...

Bacha Coffee specialises in 100% Arabica coffees and provides customers with a unique opportunity to travel the world through their cup by exploring harvests from over 30 of the most well-reputed coffee producing countries. Even our distinctive fine blended, fine-flavoured and naturally decaffeinated coffees are produced using only 100% Arabica beans to give coffee lovers the widest choice, without ever sacrificing quality or flavour.

The qualities that have made Bacha Coffee a legendary brand around the world also make us a great place to work: innovation, creativity, passion, and excellence.

Job Summary

This position supports global and local marketing campaigns for Bacha Coffee Brand.com, by implementing digital sales, marketing, and logistics strategies across BachaCoffee.com, social media, search engines, and other channels. The objectives include driving net sales while maintaining luxury market positioning. This role requires understanding of branding, digital marketing, consumer relationship marketing and knowledge of online luxury retail and digital platforms.

Primary Relationships

The position reports to the eCommerce Manager.

Within the organisation, this position will assist with the conception of marketing campaigns, and management of loyalty marketing and has primary working relationships with the Design, Public Relations, Marketing, Social, Operations, IT and Warehouse teams, as well as staff with similar roles within partner and franchise organisations.

Outside the organisation, the position coordinates primarily with vendors and service providers (media agencies etc.) as well as customers from online and social media platforms.

Responsibilities

Campaign Activation

• Assist with the creation, execution and management of multi-channel online promotions and thematic campaigns globally.
• Work with franchisees and subsidiaries to develop market specific and market appropriate content and campaigns to drive sales.

Coordinate with internal teams to ensure the successful execution of eCommerce campaigns and order fulfilment

• Manage deadlines and ensure timely execution of campaigns
• Update monthly online marketing calendars, making sure internal and external teams are aligned
• Monitor and report campaign performance, assessing results against goals and identify opportunities for improvement.
• Ensure availability during non-office hours during peak sales periods to assist when required with mega campaign order processing and customer service

Performance Marketing and Search Engine Optimisation (SEO)

• Support development of media strategies and plan for activation across paid channels to drive traffic to BachaCoffee.com, drive conversions, increase customer base and promote active engagement.
• Work with eCommerce manager and agency to implement the right growth strategies for BachaCoffee.com through paid social and search campaigns.
• Conducting keyword research and analysis to optimise paid campaigns.
• Implement SEO strategies to improve search engine rankings and increase organic web traffic.

Site Merchandising and Optimisations

• Review merchandising on-site, for the best consumer journey
• Identify opportunities for improvement of online user experience
• Contribute valuable ideas to support revenue growth, number of orders, number of customers, and average order value
• Contribute to the optimisation of eCommerce content and design to match brand guidelines and improve user experience.
• Support management of content of Bacha Coffee’s multiple sites via CMS and other platforms, ensuring full site functionalities and content accuracy, when required

Loyalty Programme and Consumer Lifecycle Marketing

Develop and manage loyalty programme alongside internal teams, to enhance customer retention and lifetime value.

Design and implement loyalty campaigns, rewards and incentives to engage and retain customers.

Provide insights into customer behaviour and suggest improved content, eCommerce journeys, and direct marketing initiatives to increase customer satisfaction, engagement and commercial opportunities.

Assist to contribute ideas about new manners to engage with customers, whether through CRM, software innovations or exceptional luxury experiences.

Report and Analysis

Utilise analytics tools to monitor and provide actionable insights for improvements.

Compile weekly, monthly and annual digital marketing campaign performance reports for eCommerce Manager.

Others

• Keep updated and informed by doing research into luxury brand.com platforms across markets and domains
• Stay up to date on new technologies to ensure Bacha Coffee always offers the very best user experience

Requirements

• 2-4 years working experience in digital marketing, E-Commerce, media planning or other similar roles
• At least 2 years of working experience in online D2C
• Mastery of basic digital marketing principles, such as target segmentation, category, value proposition, positioning, and brand strategy.
• Have strong analytics skills and problem-solving capabilities, with an understanding of E-Commerce specific metrics – CPA, CR%, CTR, ROAS etc.
• Knowledge of key acquisition platforms for Search, Display, Social (Google, Facebook, Instagram, YouTube etc.) and Analytics (Google Analytics, Tag Management Systems)
• Experience dealing with local and international markets and customers.
• Knowledge of basic CRM and CMS environments and features.
• Knowledge of SEO, Google Analytics, Google AdWords, and social platforms.
• Knowledge of website design, html, search and social advertising, URL architecting, programmatic advertising, email marketing, and e-commerce.
• Fluent English and strong writing skills.
• Presentation skills and previous experience in the luxury industry would be a plus.
• Completion of Google Analytics Certification is a must
• Completion of Google Adwords and Meta Advertising certifications is a plus
• Work experience in an agency is a plus
• Positive character who is able to pivot across multiple tasks

Bacha Coffee is an equal opportunity employer. Only shortlisted candidates will be notified.

Key Responsibilities:

Develop a Cohesive Visual Identity:

Create and implement a clear and consistent visual line for our social media and website.

Utilize existing product visual content to build a recognizable and attractive brand presence.

Grow Social Media Presence:

Increase social media followers and engagement on platforms like Instagram, TikTok, and Facebook.

Create strategies to boost community interaction and ensure followers are engaged with valuable content.

Lead TikTok Sales Strategy:

Identify influencers and partners to host live sales events on TikTok.

Build a unique approach to selling on the platform, maximizing reach and conversion rates.

Identify Relevant Physical Locations:

Find opportunities to participate in physical events such as fairs, markets, and expos to showcase and sell our jewelry.

Organize Workshops & Events:

Plan and execute workshops that provide value to participants, positioning us as authorities in the diamond and gemstone jewelry world.

Attract attendees who will become clients or ambassadors for our brand, ensuring events are memorable and build brand loyalty.

Email Marketing Campaigns:

Manage and optimize email marketing strategies to maintain regular communication with clients, promoting new products and fostering long-term relationships.

Develop a Second-Hand Jewelry Community:

Create and nurture a community of loyal customers and second-hand jewelry lovers, leveraging it as a sales channel for exclusive offers and new arrivals.

Collaborate with Businesses and Influencers:

Establish and manage successful partnerships with relevant businesses and influencers to expand brand reach and credibility.

Social Media & Website Strategy:

Lead the strategy for both social media and website content, ensuring that our platforms deliver consistent and engaging messages.

Continuously optimize and improve the digital experience to drive sales and enhance our online reputation.

Innovate and Improve Sales Pipeline:

Bring fresh ideas to the table and improve the current marketing strategies with the goal of enhancing brand reputation and increasing sales.

Photography and videography art direction.

Maintaining the social media.

What Will You’ll Do :

• Digital Marketing 360 Degree : Highly experienced in strategies campaign & content marketing , paid media such as focusing on social media, websites, blogs, publications and PR & Media.
• Lead & Strategies In Digital Marketing : Responsible for the overall planning, execution, review and improvement of campaigns, promotions, content and social media marketing
• Market Research & Insights: Conduct in-depth market research to identify trends, customer preferences, and competitive landscapes. Use data analytics tools to drive actionable insights that guide marketing strategies.
• Customer Behaviour Analysis: Understand customer segments, purchasing patterns, and feedback. Analyse customer journey data to optimise touchpoints and improve conversion rates.
• Campaign Performance: Regularly review and analyse the performance of marketing campaigns across different channels. Use key performance indicators (KPIs) such as ROI, CTR, and conversion rates to assess effectiveness specifical with other business unit for larger scale activities from attractions, tours, transportations and etc, coordinate the process of campaigns from brief to execution with the overall marketing team
• Data-Driven Decision Making: Leverage data to make informed decisions. Use A/B testing, predictive analytics, and other techniques to refine marketing strategies.
• Reporting: Develop comprehensive reports that highlight key findings, insights, and recommendations for future marketing activities. Communicate these insights effectively to stakeholders.
• Leadership : Lead, motivate and inspire the marketing team to develop solid marketing strategy & plan to drive marketing promotion campaigns.
• Cross Functional : Closely collaborating with cross-functional teams and stakeholders from various cultures/countries to facilitate communication and objectives alignment is a must.
• Brainstorm marketing ideas and create initiatives to increase sessions and revenue.
• Be KPI focused: Use multiple metrics to assess the real value of campaigns (e.g. traffic & revenue uplift, brand awareness & registrations, user retention).

What You’ll Need :

• Bachelor’s Degree in Marketing or any equivalent.
• 8 years + of solid experience in Digital Marketing, Social Media, Paid Media, & PR & Media which include being a lead in the marketing team.
• Highly preferable to someone from OTA / Travel or e-commerce background.
• Resilient, performance-driven individual, able to deal with pressure and change.
• Confident and outgoing personality with strong negotiation skills; comfortable engaging with business units across various markets, including Asia.
• You have experience in develop marketing strategy into a target and monitor framework for different go to market channels
• Strong understanding of digital marketing best practices, including campaign management, social media marketing, content marketing,SEO, and PPC.
• Excellent communication in English and Cantonese / Mandarin for written and spoken business communication.
• Ability to communicate effectively with teams across different global offices and different cultural backgrounds.
• A start-up attitude highly collaborative with an entrepreneurial, ‘roll-up-your-sleeves’ attitude.

RESPONSIBILITIES & TASKS:

• Create and communicate product's messaging and value proposition to potential and existing customers
• Build relationships with key stakeholders, including customers, partners, and internal teams to drive compelling go-to-market strategies
• Develop creative marketing strategies to increase product awareness and drive adoption based on strong understanding of competitive and market landscape
• Capturing and responding to customer feedback, identifying areas for improvement, and influencing the product development roadmap to align with customer needs and wants.
• Representing the product at industry events and conferences, serving as an expert in the field.

REQUIREMENTS:

• An effective team player who is self-driven, able to work independently within a fast-paced environment and able to manage ambiguity.
• Understanding and managing stakeholders needs, barriers and able to connect the dots.
• Strong understanding of brand strategy and messaging and creative development
• Proven ability to manage multiple projects and meet deadlines.
• Excellent written, analytical and verbal communications skills, with an ability to adapt messaging to relevant audiences.

EA License No: 11C5502 | EAP Registration No: R2196967

Product Marketing

Job Info:

• Basic up $4,000 +AWS + VB
• 5 days: Monday - Friday, 9am - 6pm
• Location: Bedok

Job Responsibilities

• Understand the marketplace: competitors products, pricing and sales strategies
• Develop marketing strategy, product positioning and messaging
• ⁠Carry out advertising and promotion activities (ie. product launches, product training and promotions etc.
• ⁠Work closely with sales team on product features, benefits and commercials.
• ⁠Manage marketing, sales and product P&L to achieve profitability
• ⁠Interact with business partners to achieve sales objectives
• ⁠Perform sales and inventory, and purchase management

Job Requirements:

• Min Degree in Marketing/Business, with 1-2 years experience in Sales & Marketing in consumer products
• Good interpersonal, communication and coordination skills
• Proficient in MS Excel (must know) and Powerpoint
• ⁠Knowledge in Business Accounting P&L is an added advantage
• ⁠Team player with strong analytical, excellent communication and presentation skills
• ⁠Good business acumen and able to conceptualise marketing directions
• ⁠Able to work in a fast pace environment and willing to work overtime when required

How to apply:

By submitting any application or resume to us, you will be deemed to have agreed and consented to us disclosing your personal information to prospective employers for their consideration.

We regret only shortlisted candidates will be notified.

Kok Jean Ray
Registration Number: R22110935
EA Licence No: 16C8004 (Elitez Pte Ltd)

Join a global event company as Marketing cum Administration Personnel

- Develop and implement marketing strategies to promote concerts and attract audiences worldwide

- Collaborate with event planners and vendors to coordinate marketing efforts across international markets

- Manage administrative tasks such as scheduling meetings, maintaining records, and providing secretarial services for concert planning

- Reach out to vendors, venue operators, and production companies in various parts of the world to ensure seamless event coordination

- Create and execute marketing campaigns across various channels to reach a global audience

- Analyze marketing performance metrics to optimize strategies for diverse markets

- Provide customer service and support to concert attendees from different countries

- Assist with concert logistics, venue coordination, and budgeting on a global scale

- Ideal candidate has experience in global marketing, event planning, secretarial services, and vendor management

- Willing and able to travel internationally for event planning and coordination purposes

- Self-motivated team player with strong organizational skills, attention to detail, and cultural awareness

Requirements:

• Proficient in Microsoft Office.
• Strong organizational and multitasking skills.
• Willing to work on weekends when required during events
• Experience in Digital Marketing, social media, Content development and Community management
• Have a can-do-attitude to strive for excellence at work
• Resourceful, Creative, efficient, and able to work independently
• Effective project management skills

An expanding SME Logistics company is looking for a dynamic sales to join our team.

If you have the relevant logistics experience, we like to hear from you.

You should possess the following;

1. At least 1 year experience in the logistics / freight forwarding / shipping industry

2. GCE N or O level

3. Possess class 3 driving license with own car

4. Good command of English

5. Resourceful & good inter-personal skills

Goldsmith Retail | Sales Assistant | Basic + High Commission | 5 Days | 10off days a month | Islandwide

Working days: 4-5-4-5 days in rotation including PH, 10 off days per month

Working hours: 10.30am to 9.45pm with 2 breaks

Gross salary up to $3500 or higher

Location: Islandwide

Benefits:

• Starting with basic $2000, with salary review every 2-3 months
• Grooming allowance of $150
• Fixed bonus $300 for first 3 months
• Attractive commissions via Tier
• Completion bonus of $1000
• On-the-job training on fine jewellery and gold
• Staff Purchase
• Birthday voucher

Responsibilities:

• Selling of gold jewellery, diamonds, and luxury goods
• Attend to customers’ enquires and feedback
• Provide excellent customer service and assistance to customers
• Offer advice and guidance on product selections
• Manage point-of-sale processes
• Maintain good store condition and visual merchandising standards

Requirements:

• Must be willing to work on retail hours, weekend and public holiday
• Keen in jewellery industry

The Supreme HR Advisory Pte Ltd | 14C7279

Ong Boon Kiet (Travys) | R22104769

Senior Recruitment Consultant