seeking a detail-oriented and tech-savvy Digital Marketing Specialist with a focus on website management to join our team. This role is perfect for candidates with experience in marketing technology and a passion for optimizing website performance and user experience.
Key Responsibilities:
1. Website Management:
- Collaborate with our external website agency to oversee website maintenance, updates, and improvements.
- Ensure the website is user-friendly, mobile-responsive, and optimized for performance.
- Troubleshoot technical issues and work with the agency to resolve them promptly.
2. Marketing Technology:
- Implement and manage marketing technology solutions, such as CRM systems, marketing automation tools, and analytics platforms.
- Utilize marketing tech to enhance user engagement and track user behavior for data-driven decisions.
3. Content Management:
- Assist in content creation and updates on the website, ensuring it aligns with our brand and supports marketing campaigns.
- Optimize content for SEO and user experience.
4. Data Analysis:
- Analyze website and marketing performance data using various analytics tools.
- Provide insights and recommendations to improve conversion rates and user engagement.
5. Agency Collaboration:
- Manage the relationship with our external website agency, ensuring projects are delivered on time and within budget.
- Communicate company goals and requirements effectively to the agency team.
Qualifications:
Bachelor's degree in Marketing, Digital Marketing, or a related field.
1-2 years of experience in digital marketing with a strong emphasis on website management and marketing technology.
Proficiency in marketing technology tools and platforms, including CRM systems and analytics software.
Basic understanding of SEO principles and best practices.
Excellent problem-solving skills and a keen eye for detail.
Strong communication and project management skills.
Perks & Benefits
- Employee equity
- Nearby public transport
- Central location
- Casual dress code
- Medical insurance
- Personal leave
- Open culture
- Personal development opportunities
- Paid training and development
