Job Responsibilities:
- Analyze brand positioning and category insights to develop and execute effective marketing strategies, which are in line with Global Brand Strategies
- Prepare and align Annual Strategic Plan with Business Manager to achieve targeted brand and category performance
- Use a combination of internal data sources and external research to conduct regular reviews, provide recommendations and improvement on business marketing strategy.
- Work closely with Business Manager, Finance and Zone Marketing to track, monitor and evaluate A&P spending
- Allocate ATL and BTL funds effectively and monitor as well as evaluate return on investments
- Prepare management reports and analysis to track Brand Health, Category performance, market share, pricing, and competitor information
- Support Zone Marketing on execute global research, campaigns, NPD launches, trade programs and events at country level as required.
- Work with internal stakeholders and external agencies on ATL, BTL activities, as well as assigned projects.
- Drive new product development at country level in line with zone and global NPD direction.
- Responsible for Product Management, work with Regional Product teams on related issues and processes.
- Conduct internal and external brand and product trainings as brand custodian
- Ensure all marketing communication are accurate and trade execution excellence.
- Manage and attend to all consumer enquiries and feedback as required
Job Requirements:
- Degree in Business, Marketing, or any related fields
- At least 5 years of working experience in the same role or capacity from FMCG sector
- Excellent communication, project, and time management skills
- Independent, able to work in fast-paced environment
- Result-oriented, good analytical thinking skills
- Willing to travel to overseas when required
Interested applicants please forward your updated resume to [email protected] or click on “Apply Now” button.
Liang Kai Yan Cayenne (R1874693)
Manpower Staffing Services (S) Pte Ltd
EA License No. 02C3423
