Job Description:
- Develop comprehensive communication strategies aligned with the Group’s objectives.
- Formulate key messages and positioning to effectively convey the Group’s brand identity.
- Cultivate and maintain relationships with industry journalists, influencers, and media platforms.
- Manage media inquiries, facilitate media test drives, and act as the primary liaison for media-related matters.
- Create crisis communication plans and protocols to address potential reputation-related issues.
- Respond promptly and efficiently to manage and mitigate communication crises.
- Generate engaging and relevant content, including press releases, articles, advertorials, and social media posts.
- Ensure all content aligns with the Group’s messaging and branding standards.
- Plan and execute Public Relations campaigns and initiatives to highlight the Group’s offerings, achievements, and services.
- Evaluate and report on the impact and effectiveness of Public Relations endeavors.
- Uphold and enhance the Group’s reputation and image.
- Coordinate press conferences, product launches, driving experiences, and related events.
- Manage the communication department’s budget allocation effectively.
- Stay informed about industry trends, competitor activities, and market dynamics.
- Utilize market insights to shape communication strategies and identify growth opportunities.
- Foster positive relationships with stakeholders, including customers, partners, government entities, and industry associations.
- Cultivate partnerships that support the Group’s objectives.
- Lead and mentor a team of communication professionals, including Public Relations interns, content creators, and social media managers.
- Provide regular reports and analyses of communication initiatives to senior management.
- Ensure compliance with legal and ethical standards in all communication activities.
Job Requirements:
- Bachelor’s degree in Mass Communications, Journalism, or a related field, with relevant experience.
- Minimum of 6 years of automotive journalism experience in Singapore.
- Proficiency in digital and social media marketing, as well as leading Public Relations or event agencies.
- Experience in team management is preferred.
- Strong understanding of the automotive industry.
- Solution-oriented with excellent writing and interpersonal skills.
HOW TO APPLY:
Interested applicants, please click on “Apply Now” and provide the below details in your resume.
We regret only shortlisted candidates will be notified.
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