Summary of Job Responsibilities
To support the growth of Marina Bay Sands’ loyalty marketing programs from a strategic perspective with an
emphasis on marketing and operational planning. To enhance the customer experience throughout the property
and ensure all benefits and privileges are operational. To develop a consistent brand image across all channel for
loyalty marketing.
JOB SCOPE
Program Development:
Develop and maintain partner relationship for the growth of the Sands Rewards Lifestyle program as well as new opportunities for MBS and partners to benefit the business.
Marketing:
Implement communications assets to support marketing campaigns including but not limited to advertising, members newsletter, campaign specific communications, internal campaigns.
Support planning and execution of promotions and special events
Develop members communications assets for more personalization and ways to improve tracking of the results.
Involves in the development of matrix/ criteria of reports in relations to the program and promotions.
Others:
Coordinate promotion plans with all business areas to drive acquisition and retention, promote upward loyalty migration, and incentivize staff members to encourage participation in the program from customers
Coordinate and liaise collateral and media briefs, production and distribution with creative and media team.
Coordinate with Guest Relationship Marketing on scheduling and deployment of members communications
Assist to work with Special Events for member activities.
Manage and tabulate reports as required.
Coordinate with Finance and IT for promotion set-up where needed.
Handle internal and external enquiries where applicable.
Other administrative responsibilities.
Other duties as directed by management.
JOB REQUIREMENTS
College degree in Business or Marketing.
Excellent command in MS Suite and good knowledge in MS Project
One to two years of collateral production, marketing and advertising experience is preferred
Experience in loyalty marketing in retail, travel and financial institution environment, both on marketing and operational levels is preferred.
Must be detailed oriented with strong inter-personal skills.
