Job Description
Description:
We are looking for a results-driven Senior/Marketing Manager with a passion for developing and executing effective marketing strategies and enhancing brand identity of Singapore-made programmes. The ideal candidate should have a proven track record of developing comprehensive marketing plans and implementing branding initiatives for Singapore-made programmes in the region.
Responsibilities:
- Develop and implement innovative regional marketing strategies to promote programmes and increase brand awareness.
- Identify key local/overseas programme markets for exhibition booth and to oversee overall branding of booth as well as mapping out promotional plans for programmes in these markets.
- Lead branding initiatives to ensure consistency in messaging, visual identity, and brand positioning with central corporate marketing.
- Manage the creation of marketing collateral, including key visuals, corporate gifts and presentations.
- To oversee the overall branding of website, digital brochures and eDMs to align with regional marketing strategies.
Qualification
- A degree in Marketing, Business or a relevant discipline.
- Proven experience in marketing roles, especially in the media industry with a focus on marketing strategies and branding.
- Excellent communication and presentation skills, with the ability to effectively convey ideas and influence stakeholders at all levels.
- Creative mindset with a passion for innovation and continuous improvement.
- Ability to thrive in a dynamic work environment and effectively manage multiple projects simultaneously.
- 8-10 years of related experience in Marketing.
