Job Description
- Industry/ Organization Type: Wholesaler/ Mineral Fertilizers
- Position Title: Head of Marketing (China/ APAC)
- Working Location: Orchard
- Working Hours: Monday to Friday, 9 am – 6 pm
- Salary Package: Up to $12,000 + Bonus
- Duration: Permanent Role
Key Responsibilities
- Plan, align, approve, execute, measure, and enhance marketing initiatives within each country to meet sales targets, align with overall business objectives, and adhere to long-term strategy.
- Supervise and lead regional marketing activities, encompassing trade marketing, loyalty programs, online/offline campaigns, sales collateral creation, and promotional events, utilizing subordinates, commercial & agronomy staff, and distributors.
- Continuously develop and manage knowledge of regional customer base, including segments, profiles, purchasing behaviors, and preferences.
- Monitor competitor marketing strategies to ensure differentiation and efficiency, while identifying and addressing emerging external trends that impact business relevance.
- Oversee, guide, and evaluate marketing efforts of official distributors, including joint promotional campaigns and associated budget planning.
- Collaborate with agronomy teams to ensure marketing strategies align with regional crop and product value propositions.
- Provide direction for agronomy support in defining priority crop segments and conducting scientific/commercial trials.
- Equip regional commercial teams with necessary marketing materials and coordinate packaging design processes.
- Assist in developing the regional product brand portfolio, managing trademarks, and implementing anti-counterfeit measures.
- Functionally report to Head of Marketing & Communications, with annual goal setting, activities, and budget planning, and engage in operational exchanges & coordination meetings at least twice per month.
- Contribute to annual setting of agronomy trial plans and collaborate with regional agronomy teams to maximize commercial value extracted from agronomy activities.
APPLY NOW!!!
- At least Degree in Marketing, Communications, Management or related discipline.
- Minimum 8 years of working experience in Marketing, with at least 4 years of relevant experience of coordinating distributor marketing activities.
- Strong understanding of mineral fertilizers across standard and premium segments, as well as the wider agricultural market and farming industry.
Kindly apply through ANY of the following methods:
- Submit your application by clicking the APPLY button;
- Email your resume to Job(at)anradus.com.sg. Please indicate #67131 on the email subject.
Anradus Application Policy: We value each application and ensure every resume is reviewed. Our process is efficient, typically concluding within 3 working days. If you do not receive communication from us within this timeframe, it's likely that your application has not been shortlisted by our client. In such cases, we recommend continuing your job search to maximize your opportunities.
Anradus Pte Ltd | EA License No. 20C0161 | Adelin Chong | EA Reg No.: R1875641
