We are looking for a curious, confident, and collaborative strategic thinker to partner with global and local business leaders and agency partners to drive effective marketing strategies and communications across all HP categories. This is an insights role with a focus on synthesizing and applying a range of research, trends, analytics, and instinct to uncover opportunities for the business. The day-to-day focus will be turning information into compelling insights based on local human truths in HP’s ‘Greater Asia’ markets.
The Insights Manager will be an essential partner for the Greater Asia marketing and team, whilst also collaborating with Greater Asia category and sales teams as needed. They will work closely with their other local and global Insights colleagues to drive synergy across initiatives and facilitate integration of marketing insights. They are tasked with inspiring these teams with breakthrough insights and ideas to deliver growth for HP and the category.
To be successful in this role the candidate will need to be self-motivated, adaptable, skilled at thinking strategically, whilst also being able to apply knowledge at a more tactic level.
What an Insights Manager - Greater Asia does at HP:
- Become the foremost expert on customer/consumer insights for the Greater Asia markets.
- Translate research findings into inspiring insights stories that drive strategic decisions.
- Help in the creation of successful marketing campaigns via analysis such as copy testing and campaign tracking.
- Help drive purchase consideration for the HP brand via utilizing insights from brand equity tracking.
- Commission research from outside agency partners to inform commercial strategies, using both qualitative methods and quantitative methods.
- Challenge external partners to bring forward innovative ways of generating and using insights.
- Seek out opportunities and emerging trends to proactively provide HP with critical information and insights.
- Monitor market and industry trends and share best practices with internal clients and external partners.
Individuals who do well in this role at HP, usually possess:
- Bachelor’s degree in business, marketing, research, or equivalent work experience.
- 10+ years’ work experience in research (qual and quant), insights, or strategic planning roles.
- 5+ years’ experience of consumer insights and trends in the APAC region (excluding China).
- Project management experience.
- Demonstrated ability to create and manage the end-to-end execution of research projects, generate customer and market insights, and translate insights into actionable business recommendations.
- Excellent communication, presentation, and storytelling capability (both written and oral).
- Thorough knowledge of research methodologies/ practices.
- Ability to manage complex situations that involve multiple market segments/product offerings.
- Excellent interpersonal skills, ability to build, manage, and influence virtual teams.
- Ability to interface effectively with all levels of management and functional disciplines.
- B2B and B2C experience a plus
Sustainable impact is HP’s commitment to create positive, lasting change for the planet, its people, and our communities. This serves as a guiding principle for delivering on our corporate vision – to create technology that makes life better for everyone, everywhere.
HP is a Human Capital Partner – we commit to human capital development and adopting progressive workplace practices in Singapore.
