DUTIES AND RESPONSIBILITIES
· Develop and execute the group's social media strategy in collaboration with the Marketing team.
· Develop the monthly social media content calendar.
· Oversee day to day management of all social media accounts
-Devise social media messaging in synergy with wider brand marketing campaigns, storytelling, events and activations.
- Audit and analyse social media presence, engagement, following, analyse social trends and data and measure success of social media campaigns to justify the value of social media in building the brand.
· Develop and execute content across various social media channels to increase brand awareness (creative & copy) editing photography, short video editing, TikTok content
· Ensure content created is optimised for platforms and adhering to best practice
· Drive traffic to the brand website through various social media channels.
· Conduct competitor research, brainstorm new and creative content growth strategies, identify trends and insights, and optimise content and performance based on insights.
· Take ownership of community management (proactive and reactive)
· Schedule on-site digital screen updates
QUALIFICATIONS & SKILLS
· Excellent communication and writing skills
· Great multi-tasking capabilities and strong organisation skills
· Creative thinker and resourceful problem solver
· Solid understanding of social media trends, technologies and best practice and how they impact brand perception and performance
· Extensive Knowledge of major social media platforms, principally: Instagram and Tik Tok, Facebook, LinkedIn and YouTube.
· Must have a creative eye for detail and working knowledge of image editing, artwork creation, video production
VALUES
· Strong Interpersonal Skills – should be able to work both independently and in a team environment
· Self-motivated
· A proactive approach to meeting deadlines and targets
· Positive attitude
· Hungry to learn and improve skills and knowledge.
PREFERRED QUALIFICATION
· 2+ years in Social Media Marketing in-house or at media, marketing or advertising agencies
· Diploma / degree in creative or marketing field
· Proven experience as a Social Media Content Creator or similar role
· Excellent understanding of digital marketing concepts and best practices
· Experience with management of social media platforms, email campaigns and website content
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