Overview of job:
In this role, you will be responsible in ensuring the best in class media buying and implementations through campaign KPIs delivery/optimization and ROI.
3 Best things about the job:
- Lead the Programmatic practice and drive the strategic direction and excellence for GroupM Services and across GroupM Agencies
- Be a recognized expert of media behaviours and how the target audience interacts with programmatic touchpoints and any cross-channel delivery
- Be accountable for end to end processes on all assigned programmatic client initiatives to ensure planning and execution excellence
In this role, your goals will be:
In three months:
- Have a good understanding of all GroupM Agencies brand portfolio, deliverables and campaign KPIs.
- Actively participate in conversations with clients when specific expertise is required and optimize the team resources accordingly to the client’s workload
- Work closely with Campaign Delivery Team for regular review of GroupM Agencies client’s requirements and development of case practices
- Conduct a 90-day review to review progress achievements and identify short term gaps
- Cascade KPI and SMART goals that are aligned to stakeholders needs
- Coach and mentor your team and encourage a free exchange of constructive feedback
In six months:
- Set up processes in compliance with finance process (including end of campaign reconciliation) according to GroupM policies and procedures to drive operational excellence.
- Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables
- Identify and implement tools and process improvement through automation which have increased the efficiencies of the team
- Work collaboratively with all stakeholders to ensure shared accountability to deliver value to clients’ campaign
- Review team’s performance and promptly address possible skills gap with training, coaching and other appropriate actions
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
- Ensure your brand campaigns and markets are well supported and that they have all they need to be successful and operate smoothly – keep them informed of new vendors, guidelines and collateral resources
- Maintain publisher and vendor relationships and keep abreast with everything programmatic by being constantly updated on new product developments of DSP partners and other ad technology partners
- Review team’s post-campaign inputs and include actionable insights and analysis on final reports
In 12 months:
- Lead quality control and assurance for continuous improvement of practices, processes and procedures
- Be expert in programmatic services and tactical planning process
- Be accountable for end to end processes on all assigned programmatic client initiatives to ensure planning and execution excellence
- Lead and share knowledge on new trends, channels and technologies across programmatic activation
- Build strong relationships across internal stakeholders and key Clients.
What will you be doing?
- Be a Subject Matter Expert (SME) in programmatic services and tactical planning process
- Be accountable for end to end processes on all assigned programmatic client initiatives to ensure planning and execution excellence
- Launch and ensure that the brand campaigns and markets are running the operations smoothly and provide meaningful insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations
What we are looking for from you.
- Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure
- Effective and efficient working style/management and mentorship of the team resources
- Strong relationship building skills which includes maintaining positive client relationships and ability to identify and develop business opportunities
- Strong analytical, problem solving, time management skills
- Persuasive and effective communicator
Role requirements:
- 8+ years of relevant Programmatic and Digital Marketing experience in Media agencies and prior experience in leading a team to 5 to 15 Traders/ Campaign Managers of all levels
- Highly passionate and keeping abreast of the digital marketing, industry trends, best practices and emerging technologies
- Platform Certification across major DSP platforms (DV360, Trade Desk, Xandr)
- Exceptional numerical and analytical skills and meticulous attention to details are required
- Able to manage competing priorities in a fast-changing environment
- Leadership skills demonstrated by the ability to anticipate and remove barrier to productivity, drive teams towards clear goals, take effective decisions and challenge the status quo.
- Strive for excellence demonstrated by setting high standards for yourself and others, holding teams accountable, focusing on continuous optimization while mitigating risks.
- Focussed and resilient to a fast-changing environment
More about GroupM Nexus
GroupM makes advertising work better for people.
GroupM Nexus comprise world-leading addressable specialists who provide media activation services and proprietary solutions that limit risks and guarantee outcomes.
Underpinned by our digital media philosophy – everything that can be addressable, should be, as long as it translates into value for our clients – GroupM Nexus offer addressable solutions across Search, Social, Programmatic, Ad Ops, and eCommerce.
As the largest media investment company in the world, we are agency partners to 1 out of 2 Top 100 global brands, representing more than $50 billion in media spend globally.
More about GroupM
GroupM leads and shapes media markets by delivering performance enhancing media products and services, powered by data and technology. Our global network agencies and businesses enable our people to work collaboratively across borders with the best in class, providing them the opportunity to accelerate their progress and development. We are not limited by teams or geographies; our scale and diverse range of clients lets us be more adventurous with our business and talent. We give our talent the space, support and tools to innovate and grow.
Discover more about GroupM at www.groupm.com
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Follow GroupM on LinkedIn - https://www.linkedin.com/company/groupm
