The role of the Online Brand Manager is to drive online business in line with brand strategy and sense of purpose.
Create and maintain an online e-business plan: e-promotional calendar, product exclusivities, cross selling mechanisms, data ownership within ecommerce brands websites and e-retailers. This includes ensuring Hero products consistency, providing Promotional offer strategy for GWP, Samples, Mini Sizes etc, defining Cross Selling Frame, monitoring Pricing on Clavis
Building Media Guidelines & Budget Estimates to create the right consumer acquisition strategy and tools to support countries for profiling buyers and other KPIs
Trends and analysis on the category, media, e-commerce KPIs, competition
Own and manage SEO measurements and monitoring methodologies
Managing online content
• Capturing, selecting and approving user generated content to be shared/published by L’Oreal
• In line with search gap analysis/ strategy, collating campaign & always-on site content for implementation by Digital teams
• Managing Feed through Adaptation of videos format and adaptation of imagery
• Beauty edit of products articles. Sharing best practices and upskilling of the markets
