ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
- Together with the Operations Manager, F&B, agree on a pragmatic vision for the setting up and the investment of The Gift Shop and Cake Shop to enhance the revenue of the hotel and to meet the ultimate gift hunting needs of Hotel Guests and Visitors.
- To determine the overall strategy on the total requirement of a first class gift shop in a premier hotel with respect to types and quality of merchandize and the services that go along with them when Hotel Guests and Visitors need these items and services.
- To supervise the merchandize turnover so that there is a good balance of quality where the varieties and selection can suit the taste of the common nationalities of the Hotel Guests and Visitors.
- To prepare the annual budget and be accountable for the profitability and security of all the merchandize in stock within The Gift Shop and Cake Shop.
- To ensure a smooth running and control of the routine operation in The Gift Shop and Cake Shop.
- To train and supervise the Retail Assistants to perform their role in order to meet customers’ needs.
- To help resolve customers’ enquiries at The Gift Shop and Cake Shop whenever the Guest Relations Executive refer such enquiries that they cannot resolve.
- To monitor the cash float of the cash register routinely so as to ensure the revenue collected and sales figures match. Discrepancies are always dealt with immediately and a report is to be submitted to the General Manager and copied to Finance.
- To keep up with any new items and trends in the gift industry; source and recommend merchandize that are suitable for the Hotel’s clientele, bearing in mind the balance between cost and quality.
- To ensure cost effectiveness by negotiating with suppliers for the best possible cost and terms in the procurement process for the inventory items.
- To establish good rapport with the key suppliers whom The Gift Shop has long term business so as to ensure continuity in commodities supply at the fairest commercial terms, preferably with long term strategic alliance agreements.
- To enhance the image of The Gift Shop and Cake Shop by dressing up the merchandize on display and sold to customers with the most appropriate packaging materials.
- To interact with other services and operational departments in the Hotel where multi functional tasking are involved, so as to form a strong bond where collaborative efforts are required.
- To help promote business in The Gift Shop and Cake Shop by decorative displays changed on a regular basis, and for special events or festive occasions.
- Be accountable for the monthly Consignment Sales Report on consigned sales for debiting purposes.
- To present a monthly Operational Report to General Manager highlighting staff matters, merchandize inventory turnaround situation, financial statement for the period and any significant operational issues that need inter department participation.
- To motivate and encourage the staff at The Gift Shop and Cake Shop so that they can perform their best in terms of efficiency and productivity.
- To improve operational efficiency by continuous improvements effort and on- the-job training/ coaching of service staff at the shop.
- To comply with the Hotel’s Sales Procedures at every Sales Transaction.
- To observe and be familiar with the Hotel’s fire safety/ emergency procedures.
- To take a high profile position and be visible amongst Staff, Hotel Guests and Visitors.
- To carry out any other function and duties assigned by the Hotel Management.
