Roles & Responsibilities
Key Responsibilities
- Manage the implementation of the marketing and communication strategy .
- Develop and manage all digital communications including social media; build our social media following across all relevant platforms.
- Liaising with suppliers (printers, designers, distribution agencies) to ensure projects are executed and delivered within deadline.
- Monitor, review and report on all marketing activity weekly.
- Manage the marketing budgets ensuring all project components are delivered on schedule and on budget.
- Copywriting for all promotional collateral, including advertising and copy for external communications.
- Manage and coordinate all marketing and promotional staff.
- Act as liaison for contracted Public Relations agency, providing the link between the fair and the agency, supplying appropriate promotional content on request.
- Support in the development and management of collaborative partnerships and sponsorships, including the execution of deliverables.
- Secure and manage media partnerships, including the execution of deliverables.
- Managing effective distribution of marketing materials, both print and online.
Key Selection Criteria
- Minimum Bachelor's Degree in Business or Marketing, or other related discipline.
- Minimum of 6 years’ experience in marketing.
- Demonstrates experience in marketing and communications strategic planning and campaign delivery.
- Strong understanding of social media and digital marketing; including digital content creation and storytelling.
- Excellent written communication skills with the ability to write for different audiences.
- Excellent attention to detail and accuracy particularly in relation to proofreading.
- Confident with strong interpersonal skills and excellent verbal communication skills.;
- Strong planning and time management skills, with the ability to manage competing tasks and work under pressure.
- Ability to work independently and take direction as required.
- Excellent interpersonal, communicative, consultation, and negotiation skills, with an interest in FinTech.
- Disciplined and resourcefulness, with the ability to think laterally and solve problems creatively
- Proficient in Microsoft Excel, Word, and Outlook.
- Strong understanding and experience in managing budgets.
