Job Description
- Implement online and digital marketing using SEM, email, content marketing, Facebook ads etc. to generate leads across all online platforms
- Develop and manage social media and digital marketing content for social media, company website, in-house app etc
- Build and manage the company’s social media profile and presence
- Engage audience with various kinds of photography or video-based content for marketing purposes and brand awareness
- Manage and respond to social media audience on various platforms
- Analyze social media trends and explore new ways to engage and identify new social networks
- Assist with planning and executing of marketing campaigns
- Monitor progress of campaigns using various metrics and submit reports of performance
- Work with internal and external vendors whenever required
- Provide administrative support and other ad-hoc duties as assigned
- Assist in tracking of marketing campaign performance and prepare reports for submission
- Provide data mining support
- Plan and implement advertising and promotional campaigns
- Assist in monitoring of Advertising and Promotional spend
- Assist in store marketing activities
- Support in managing the PR issues on social media platform. (customer’s feedback and comments)
- Closing of sales via online platforms
Requirements
- At least Diploma/ITE/Degree in Digital Marketing, Mass Communications or other relevant disciplines
- Relevant working experience in Copywriting or Social Media platform, ideally within F&B/FMCG/Retail sectors
- Highly creative and with attention to details
- Has a good understanding of consumer behaviour and trends
- A hands-on and result-oriented person
- Able to work well under pressure and tight deadlines
- Experience in Google Analytics and digital media optimization
- Proficient in social media software and graphic design software (e.g. Adobe Photoshop and Indesign)
- Proficient in video and filming and editing software (e.g. Premiere Pro)
- Social media savvy
- Creativity and commercial awareness
- Ability to multitask in a fast-paced environment
- Bilingualism is preferred (English and Chinese) to liaise with Chinese speaking associate
