Responsibilities:
- Regularly review marketing strategy, activities, and performance to assess the effectiveness of current strategies
- Develop new marketing plans from strategy to execution and raise brand awareness to achieve key performance indicators (KPIs) for Member and Resident Marketing Qualified Lead (MQL) targets
- Manage the marketing budget to ensure efficient and impactful allocation of resources
- Develop and execute comprehensive branding strategies that align with the company's overall goals and objectives
- Define and articulate the brand's unique value proposition, positioning, and messaging
- Oversee the creation and maintenance of brand guidelines to ensure consistent visual and messaging elements
- Mentor and develop the marketing team in executing marketing strategies while cultivating a collaborative and growth-oriented environment
- Ensure high-quality and timely execution of marketing activities
- Provide regular feedback and development opportunities, with regular check-ins with team members
- Conceptualise and develop a paid ads strategy to enhance brand visibility and achieve marketing objectives
- Management of vendors to ensure alignment and to execute the paid advertising strategy effectively
Requirements:
- At least 5 years of overall working experience in Brand and Marketing (prefer in the Fitness and Wellness industry)
- Have been in a supervisory or managerial role with experience leading a team for at least 3 years.
- Strong interpersonal relationship-building skills, leadership, prioritisation and communication skills.
- A natural tendency to be curious, positive and creative.
- A 360-degree view of business and can holistically consider the implications to the customer experience should any business needs change.
- You can work collaboratively in a cross-functional team
- An aptitude to anticipate any changes
- You can maintain a keen attention to detail, multitask and work well under pressure
- A high level of strategic and forward-thinking
Should you be interested in this position, please contact Juliana at 9230 6374 your resume directly for fast respond.
We regret to inform that only shortlisted candidates will be notified.
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PERSOLKELLY Singapore Pte Ltd • RCB No. 200007268E • EA License No. 01C4394• Reg. R1879595 Juliana Lin Yuzhen
