Responsibilities:
1. Marketing Plan Implementation: Execute and monitor marketing initiatives outlined in Marketing Plan, ensuring alignment with budget allocations.
2. Branding and Messaging Strategies: Develop and implement branding strategies to enhance the company's identity and messaging. Ensure consistency across all marketing channels.
3. SEO Strategies: Implement effective Search Engine Optimization (SEO) strategies to optimize online content and improve website visibility, while managing costs within the allocated budget.
4. Digital Marketing Strategies: Plan and execute digital marketing campaigns, including but not limited to social media, email marketing, and online advertising, with a focus on cost control.
5. Project Management: Oversee the overall project lifecycle, ensuring timely completion of tasks, adherence to project milestones, and effective coordination between team members.
6. Cost Controlling: Monitor and control costs associated with marketing activities, ensuring adherence to the allocated budget.
7. Collaboration: Work closely with team members to ensure seamless coordination and implementation of marketing strategies.
8. Content Creation: Develop engaging content for various marketing channels, aligning with branding and messaging strategies.
9. Analytics and Reporting: Monitor and analyse marketing performance metrics, providing regular reports to measure the effectiveness of implemented strategies.
10. Communication: Liaise with internal stakeholders and external partners as needed to support marketing efforts.