Join Our Team as Global Marketing Director
Are you ready to lead transformative global marketing initiatives that drive growth and innovation? We are seeking a visionary Global Marketing Director to spearhead our dynamic marketing strategies across international markets. As a pivotal member of our leadership team, you will shape our brand presence, elevate customer engagement, and accelerate our global expansion.
At GivEnergy, we are committed to revolutionizing the renewable energy sector with innovative solutions that empower communities and businesses alike. With a strong presence in the global market, we are poised for rapid expansion and seeking a dynamic leader to drive our marketing efforts to new heights.
As Global Marketing Director, you will play a pivotal role in shaping our brand strategy, enhancing market visibility, and fostering strategic partnerships. If you have a proven track record of driving growth through strategic marketing campaigns, a passion for sustainability, and the ability to inspire and lead a global team, we want to hear from you.
About us
GivEnergy is a globally established, leading energy storage manufacturer of electronic equipment designed to manage energy use and production. We specialise in our range of inverters and battery systems which allow our users to store their renewable/cheap-rate energy, ease pressure on the grid and save some serious money. Sound good? Then join us in empowering energy freedom for all!
Key Accountabilities
Strategic Marketing Leadership:
- Orchestrate a global marketing strategy that propels GivEnergy's brand awareness, visibility, and market penetration across established markets (China, UK, Europe, South Africa, Australia) and spearhead expansion into new territories.
- Craft a differentiated brand positioning strategy that sets GivEnergy's innovative energy storage systems apart in the competitive landscape.
- Leverage GivEnergy's established presence to introduce and nurture Polar ESS, a new budget-friendly energy storage brand targeting price-conscious customers.
- Develop a distinct brand identity and marketing strategy to synergistically grow Polar ESS alongside the GivEnergy brand.
Integrated Marketing Campaigns:
- Conceptualise and oversee the execution of integrated marketing campaigns that seamlessly blend digital, traditional, and experiential channels.
- Lead and collaborate with regional marketing teams to ensure local market relevance while safeguarding a cohesive global brand identity that respects cultural nuances and sensitivities.
Market and Consumer Insights:
- Leverage market research, customer insights, and competitive analysis to inform data-driven marketing strategies and identify untapped growth opportunities.
- Stay at the forefront of industry trends, consumer behaviour shifts, and emerging technologies to continuously refine marketing approaches.
Brand Management and Communication:
- Champion and safeguard GivEnergy's brand identity, ensuring consistent messaging and brand integrity across all global markets.
- Oversee public relations, media relations, and corporate communications to cultivate a positive brand image and reputation.
Digital Marketing Excellence:
- Drive digital marketing initiatives including SEO/SEM, content marketing, social media marketing, and email marketing.
- Optimise these digital channels to maximise customer engagement, lead generation, and conversion rates.
Cross-functional Collaboration:
- Foster a culture of collaboration between marketing, product management, sales, and operations teams.
- Ensure marketing efforts seamlessly align with product launches, sales initiatives, and overall business objectives.
Budget Management and ROI Analysis:
- Develop and manage the marketing budget with a focus on maximising return on investment (ROI).
- Monitor and analyse marketing performance metrics, translating insights into actionable recommendations for continuous improvement.
Leadership and Team Development:
- Lead and inspire a diverse global marketing team, fostering a culture of creativity, innovation, and professional growth.
- Mentor and empower team members, propelling them to achieve individual and collective success.
Compliance and Ethical Marketing Practices:
- Ensure all marketing activities adhere to relevant laws, regulations, and industry standards across all global markets.
- Uphold ethical marketing practices and integrate corporate social responsibility into all marketing initiatives.
Stakeholder Engagement:
- Build and maintain strong relationships with internal stakeholders, senior management, and external partners.
- Elevate GivEnergy's brand visibility and reputation by representing the company at industry events, conferences, and client meetings.
Performance Measurement and Reporting:
- Implement key performance indicators (KPIs) to meticulously measure the effectiveness of marketing campaigns and initiatives.
- Deliver regular reports on marketing performance to senior management that showcase ROI and propose strategic adjustments.
Innovation and Adaptability:
- Champion innovation in marketing strategies and tactics, constantly adapting to evolving market dynamics and consumer preferences.
- Take the lead in adopting new technologies and methodologies to enhance marketing efficiency and effectiveness.
What we're looking for
- Bachelor's Degree in Marketing, Business Administration, or a related field.
- Master's Degree in Business Administration (MBA) or Marketing strongly preferred.
- Excellent spoken and written communication skills.
- Minimum 10 years of progressive experience in senior leadership roles, with at least 5 years in a global leadership capacity.
- Proven track record of driving global marketing strategies and achieving significant business growth.
- Experience working with renewable energy systems, products and technology would be desirable.
At GivEnergy, we are dedicated to creating equal opportunities for all, fostering an inclusive workplace where diversity is celebrated. We actively encourage candidates from all backgrounds to apply, as we believe that diverse perspectives drive innovation and creativity.
Join us in shaping a sustainable future with GivEnergy. Apply now and be a part of our mission to revolutionize renewable energy solutions globally.
