This role oversees and execute the content strategy for the region across web and social media platforms. Reporting to the Director of Marketing Operations, Asia, you will play a key role in defining and promoting their global brand voice through digital content creation. Working closely with various departments, you will ensure that our messaging resonates with key stakeholders and is consistently delivered across all channels. Experience with enterprise content management systems is required, as you will be responsible for publishing content and writing copy for organic and paid campaigns in collaboration with global teams. Join us in shaping a cohesive and impactful content strategy for the Asia market.
We are seeking a talented individual to join our team as a Website Content and Social Media Manager. In this role, you will play a crucial part in enhancing our existing websites in all regional markets and developing engaging social media content across multiple platforms.
Responsibilities:
- Develop a website content calendar to improve our websites in all regional markets.
- Collaborate with regional agencies to create content and imagery for the site.
- Have experience in copywriting (70%) and digital marketing (30%).
- Identify and shape storytelling opportunities for local and regional marketing teams.
- Work with global and regional partners to ensure compliant usage of publishing platforms.
- Source content for local websites from regional stakeholders and corporate partners.
- Define on-demand content strategies for the web.
- Source content for local websites from regional stakeholders and corporate partners.
- Develop and monitor an editorial calendar for social media content across Asia markets.
- Align social media platforms with regional content strategy and regulatory requirements.
- Support paid media for platforms like LinkedIn and Facebook.
- Manage and optimize social media campaigns and programs.
- Maintain day-to-day care, feeding, development, and publishing of content on social media, website, and intranet platforms.
- Responsible defining and refining social listening strategies to monitor industry trends, identify opportunities, and address customer feedback.
- Collaborate with Global Public Affairs teams to effectively manage issues and complaints, as well as partner with Market Intelligence group to integrate social media insights into market research and reporting.
- Hands-on, customer complaints and requests, ensuring timely responses and compliance with post-market regulations.
- You will also be tasked with identifying new accounts, channels, and tools to enhance our social media presence, as well as collaborating on overlapping projects with marketing automation.
- Additionally, you will work closely with regional teams to define marketing collateral requirements, consolidate content creation efforts, and streamline agency partnerships across Asia.
- Your goal will be to optimize costs and processes to ensure maximum efficiency in delivering engaging and impactful content.
Required Skills and Experience:
- Proficiency in English.
- Experience in web and social media content development and publishing.
- Experience in copywriting (70%) and digital marketing (30%).
- Familiarity with CMS platforms like Sitecore, AEM.
- Knowledge of major SMM and listening tools.
- Experience in social media community and campaign management.
- Comfort with SEO tools and analytics.
- Proficiency in on-platform, paid campaign management.
- Ability to work cross-functionally and solve problems.
- Experience working with large teams across geographies.
- Proficiency in Excel and analytics.
- Hands-on experience with Sprinklr.
- Strong reporting, budget management, analytical, and prioritization skills.
Required Education and Training:
- 5-8+ years of experience in web content and social media management in a regulated industry.
- Bachelors degree in Marketing, Public Relations, Business, or Communications preferred.
- Excellent communication and interpersonal skills
- Attention to detail and accuracy.
If you are passionate about creating engaging website content, copywriting and social media campaigns, we want to hear from you. Join us in making a meaningful impact in the digital marketing space.
