About the job
Strategic context:
Sanofi has currently the best and most robust pipeline of R&D and consequent new launches in our history. As a new phase of Play-To-Win strategy, funding this pipeline and new launches is key to materializing the miracles of science to improve people’s lives. Thus, as we enter the next phase, modernization of Sanofi is required as per the recent announcements on DRIVE, and in this respect, we are in the beginning stages of organizing the Go-to-Market Capabilities (GTMC) team at global level.
The GTMC organization will help us to drive best-in-class capabilities across the board and bring value and excellence in our commercial operations. This move is a key part of the aimed modernization of Sanofi and will allow us to focus on our priorities across our products, market and pipeline through the reallocation of resources and realizing the efficiencies of removing silos that exist between our business units, avoiding the duplication and overlapping of resources, standardizing our processes and tools, operating with a One Sanofi approach to accelerate our key capabilities development, and fostering the entrepreneurial spirit by speeding up the decision making.
As part of GTMC, vision of the Omnichannel pillar is the definition of Sanofi-wide best-in-class omnichannel engagement strategy, incl. development of standards & best practices across markets and brand teams, as well as executional planning and support of local omnichannel approaches (incl. change management); GTMC will also collaborate closely with Digital to provide consistent tools.
Key dimensions - Scope & Scale:
GTMC organization aims for:
- Centralization of Go-to-Market excellence and operational tasks across GBUs,
- Standardizing best-in-class capabilities with strengthened global support while verticalization of reporting within GTMC from local to global,
- Defining clear ways of working and bringing clarity on interfaces with GBUs, Digital, and executional support on commercial operations from Sanofi hubs to optimize process excellence and efficiency and leveraging best, and
- Establishing best-in-cost solutions by leveraging our bargain power with preferred suppliers established by Procurement.
As a leadership team member of International Omnichannel Operations organization, Omnichannel Operations Head South East Asia and India will be accountable to:
- Drive execution of omnichannel strategy in his/her market, standardizing approaches, methodologies, solutions and tools.
- Ensure the best service level for the GBUs locally, maintaining a close contact with the local business leaders
- Take agile decisions, ensuring customer centric approach and external perspective and taking the necessary thoughtful risks to balance the maximum satisfaction of our customers with the value added to Sanofi.
- Have One Sanofi approach, boosting the use of global tools and solutions, eliminating any fragmentation of our ecosystem, fostering the delivery of global and standard solutions, avoiding exceptions, but making sure that the specific and relevant needs of all GBUs are attended.
- Work closely with BU’s, Digital, Procurement and the other GTMC pillars’ local leaders, aligning priorities and acting always under One Sanofi spirit to deliver best-in-class and best-in-cost support to our businesses.
- Deliver financial budget.
- Lead transformation in the ways of working locally.
- Facilitate connection of local plans and circumstances to global strategy
Main responsibilities:
- Review and implementation of Omnichannel Operations roadmap and activities locally and support the overall transformation guided by global GTMC (this includes persona, ladders, customer journeys, etc.)
- Definition of Country Omnichannel activities based on portfolio mix & GTM archetyping
- Localization of global campaign design and adaptation of global approaches to reflect local market conditions
- More extensive tactical omnichannel planning and adaptation, incl. customized channel approach, content, engagement
- Drive omnichannel maturity upgrade & track omnichannel KPIs for his/her country
- Assessment of skillset requirements, ensuring local omnichannel training and informing global deliverables
- Co-build of Omnichannel Transformation Programs in his/her country (e.g. Turing, GenAI…)
- Accomplishment of financial budget requirements and targets.
Ways of working
- You will be a member of the International Omnichannel Operations Leadership Team.
- You will role model Play-To-Win principles and behaviors, delivering high performance in the “what’s” and “how’s”.
- You will foster partnerships and close collaboration between local cross-functional teams (i.e. Marketing, Medical, Digital, Procurement, and Finance) and with the other pillars of GTMC, and drive structured ways of working among teams to provide maximum value and efficiency to business teams, field forces, and our external customers.
- You will ensure setting up lean but effective high performing teams and efficient and agile local governance.
- You will build and develop a team that uses complementary strengths and develop dedicated, strong, diverse and inspiring leaders that lead by example and walk-the-talk.
- You will continuously work with GBU’s to deliver the value and insights expected from the Omnichannel Operations GTMC pillar as true partner in enabling business growth, establishing one single voice locally, prioritizing the needs of all businesses and the point of view of cross-functional teams.
About you
Work Experience:
- 5+ years in Commercial Operations environment
- Omnichannel/Digital Marketing expertise: content sourcing & mapping per personas, support in the identification & development of customer journeys & disruptive omnichannel marketing campaigns
- Strong execution skills with proven delivery of outstanding results.
- Project Management: ensure the correct pace of the acceleration
- Financial skills to lead the performance of responsibility perimeter.
- Ability to develop people, coach and give feedback.
- High persistency and resilience.
Knowledge:
- Omnichannel management experience and expertise
- Strategic analysis and planning, project management, excellent English language knowledge and skills (written and oral), IT knowledge and skills, proven communication, presentation, persuasion, skills ability to work cross-functionally.
Skills and Competencies:
- Business: Numerate and with good analytical skills; Ability to prioritize; Over achievement against set objectives; Ability to work on their own initiative and make quality decisions; Excellent interpersonal skills to communicate, present, persuade and argument among internal teams and partners.
- Leadership: Engages others through active communication; Demonstrates a high-level drive, passion and ambition for optimal results; Challenges the current market status quo; Develops fresh approaches to deliver results. Well-developed time management skills. The ability to prioritise tasks and plan own workloads to ensure deadlines are met.
- Networking: Strong relationship builder; Seeks out new opportunities; Demonstrates Team Working and sharing of best practice. Experience of successfully leading projects in multicultural environments and in a matrix organisation
