MAIN PURPOSE
Incumbent is to provide corporate communications and sustainability expertise, materials and tools that drive a positive perception of Shiseido among co-workers, corporate stakeholders and communities in APAC. Additionally, build external and internal stakeholder trust and advocacy.
KEY RESPONSIBILITIES
Build external stakeholder trust/advocacy through strategic communication and sustainability plans development and implementation
· Develop strong partnerships with and serve as trusted advisor to the Shiseido country and regional teams in APAC
· Contribute to the development of strategic communication and sustainability plans and implement elements as assigned, aligning with and advancing both business and function goals and strategic priorities.
- Integrate knowledge from external and internal networks; multi-stakeholder insights; and understanding of business, competitive and industry priorities in the implementation of strategic communication and sustainability plans that build, enhance, and reinforce the reputation of Shiseido in the region. Examples of responsibilities might include:
– Strategic Counsel: providing counsel to the country and regional leadership team to appropriately position Shiseido in APAC
– Content Development: developing press releases, media statements, media backgrounders, fact sheets, external and internal presentations; executive speeches, spokesperson briefing documents, content for Shiseido intranet; developing executive messages and other social media content; developing materials regarding Shiseido for use with external partners, etc.
– Stakeholder engagement: helping build relationships with and act as liaison to key third-party influencers and external constituencies including but not limited to government and non-government organisations, business / industry associations, academia etc.
– Driving and scaling up sustainability programs in the region: Collaborate with markets and relevant regional internal and external stakeholders to launch and scale-up key sustainability initiatives in the region aligned with the global / regional sustainability strategy
– Leadership profiling: securing high impact speaking engagements for local and regional leadership team, participation in appropriate regional and country level awards
– Media Relations: Develop and execute proactive media relations strategies and key messaging for members of the APAC Leadership team ahead of media interviews and other key external events; proactively and strategically manage various media inquiries with timely, respectful and informed responses; develop relationships with key media, including social media influencers
- Manage agencies and budgets as assigned – liaison with the appointed agencies and event vendor partners on a day-to day basis for assigned deliverables. Manage agency performance, deliverables and budgets as per the assigned scope. Identify and apply key metrics to communication and sustainability practices and provide insights that drive integration and alignment.
Maintain external stakeholder trust through effective management of issues
- Proactively monitor and identify potential enterprise /division /brand-related issues and develop issues-management strategies
- Manage product/corporate issues and other situations that may impact stakeholder trust and company reputation
- Partner with colleagues across the APAC region, regional and global communications & sustainability colleagues across sectors, as well as other functions as required to ensure alignment and help execute issue response strategies
- Develop messages that engage, inform and align stakeholders and enable them to address media queries
Drive Shiseido APAC employee engagement and advocacy through powerful organizational communication
- Collaborate across brands, APAC markets and other functions to build powerful, seamless and integrated organizational communication
- Support in developing and implementing a strategic plan to communicate Shiseido APAC vision/mission, business strategy and updates, and organizational goals.
- Collaborate with HQ to drive/cascade key global initiatives in APAC
- Examples of responsibilities might include development content for employee portal, including developing editorial calendar and posts; shaping and managing employee meetings such as regional / in-market townhalls; development of leadership messages, business updates, positioning sustainability initiatives, maintenance of distribution lists and databases
- Bring an innovative and compelling approach to content creation and storytelling that achieves an emotional connection with audience
- Based on a deep understanding of the new realities of AI, digital and social platforms, develop communication for both corporate and sustainability efforts that drive dialogue and engagement
- Drive outcomes by aligning the measurement approach to organizational communication, incorporating relevant metrics that are indicators of employee engagement
REQUIREMENTS
· Education and/or additional training: Bachelor’s degree required
· At least 7-10 years of experience in communication or related field, preferably in a company, NGO, government agency or public relations agency
· Demonstrated ability to develop compelling stories, with superior written, oral and visual communication skills
· Experience dealing with national and local general, professional/trade and social media
· Ability to write and present clearly and persuasively in English
· Demonstrated analytic ability
· Deep understanding of digital and social platforms
· Excellent judgment
· Ability to navigate in a highly decentralized, collaborative work environment, to influence, align and deliver on strategic and tactical topics, at all levels of the organization
· Ability to maintain perspective and bring positive attitude and courage to partnership discussions
· Professional maturity and ability to work effectively across levels, functions, regions and backgrounds
· Ability to stay aligned with overall strategic direction while applying diligence and attention to detail in execution and reliably meeting deadlines
PLEASE NOTE
Interested applicants, please apply directly via Shiseido's career page using the link right below for faster processing of your application. Thank you.
URL: https://careers.shiseido.com/job/Singapore-Asia-Pacific-Regional-Corporate-Communications-&-Sustainability-Manager-01/1093115501/
