We are looking for a Marketing Executive to join our team at Zén in Singapore.
Zén is the sister restaurant to 3-Michelin star Frantzén in Stockholm. The tasting menu is carefully curated and based on both local and world-class delicacies. Guest can expect the finest ingredients sourced from the region and beyond. The gastronomic experience spans three floors in a classic shophouse building in downtown Singapore.
In 2021, the Frantzén Group opened Brasserie Astoria in the former Astoria cinema in Stockholm, a place with a history of international glory as the it spot for urban Stockholmers to socialize back in the 20s and 30s.
The Astoria of today wants to recreate the international and sophisticated experience with a strong focus on warm, knowledgeable service. Now it’s time to take Brasserie Astoria to Singapore and the iconic Victoria Theater & Concert Hall, with its roots from the 1800s.
The successful candidate would be expected to
Work closely with Operations Director, management team at both restaurants
Key Responsibilities:
Marketing:
- Develop and execute comprehensive marketing plans and strategies to promote both restaurant’s brand and culinary offerings.
- Manage all digital marketing channels, including social media, email campaigns, and the restaurant’s website.
- Collaborate with PR agencies and media to secure high-profile coverage and enhance the restaurant's reputation.
- Create and oversee content for marketing materials, including brochures, newsletters, and press releases.
- Monitor and analyze market trends, competitor activities, and customer feedback to refine marketing strategies.
- Coordinate with the culinary team to promote seasonal menus, special events, and collaborations.
- Maintain and grow relationships with key influencers, bloggers, and food critics.
Events:
- Plan, coordinate, and execute high-profile events, including private dining experiences, wine tastings, and exclusive chef’s tables.
- Develop and manage event budgets, ensuring cost-effectiveness without compromising quality.
- Liaise with clients to understand their event needs and provide personalized service to exceed their expectations.
- Collaborate with the culinary and service teams to ensure seamless event execution.
- Source and negotiate with vendors, suppliers, and entertainers to enhance the event experience.
- Oversee event logistics, including setup, breakdown, and troubleshooting on the day of the event.
- Evaluate event success and provide detailed reports to management with recommendations for future improvements.
