Project Description and Components:
To establish a well-rounded product marketing function that supports the success of the product by bridging the gap between product development and customer needs by translating features into compelling benefits targeted at the ideal audience. The main components of the project:
- Conduct thorough product training to gain a deep understanding of features, benefits, and competitive differentiators.
- Develop detailed buyer personas through market research, competitor analysis, and user surveys.
- Develop sales enablement materials to empower the sales team.
Deliverables:
- Deliver a comprehensive set of assets and initiatives to achieve product marketing success to buyer personas detailing demographics, needs, and pain points
- Proven experience in product marketing, with a focus on bridging the gap between product development and customer needs.
- Strong expertise in conducting market research, competitor analysis, and user surveys to develop detailed buyer personas.
- Ability to create compelling sales enablement materials that empower the sales team.
- Excellent communication and collaboration skills, with the ability to work closely with product development and sales teams.
- Strong analytical and strategic thinking skills, with the ability to translate product features into customer benefits.
- Bachelor’s degree in Marketing, Business, or a related field; advanced degree preferred.
