- Led projects on feature launch, operational excellence, revenue, data management and automation.
- Devised and implemented data-driven marketing and community engagement initiatives, leading to a 10% increase in user retention rates.
- Engineered a comprehensive data tracking framework to ensure robust and smooth tracking of all activities that a user can do on our platform, Zuju (fantasy football platform).
- Generated a predictive model to determine product promotions mechanics, lifting the average basket size by 2% bi-monthly and improved margins significantly.
- Helped in B2B sales & generating leads via filling in the sales funnel.
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